Not wrapped in the gold ferrero rocher wrapping. I like to try new products out I've not seen these before. These are exactly the same as the ferrero rocher chocs taste texture layers everything, I just can't believe I've not seen these in aldi before and tried them. They have a smattering of 3 white chocolate lines on top. Super impressed. Wish I'd seen them before as I've always bought the more expensive brand was told by staff they'll be in all their stores.