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Philips 55 Inch OLED 4K Ultra Smart Ambilight TV 55OLED854/12 - £1189.99 @ Costco
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Philips 55 Inch OLED 4K Ultra Smart Ambilight TV 55OLED854/12 - £1189.99 @ Costco

£1,189.99£1,50021%Costco Deals
21
Posted 7th Jan

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Yes, you need to be a Costco Member. Includes VAT and Delivery.
5 years warranty
Also available ONLINE costco.co.uk/Ele…343

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New price 1189.99
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thelatics07/01/2020 11:39

I have no problem with Philips per se, although had I the access to Which? …I have no problem with Philips per se, although had I the access to Which? that I now have, I probably would have been put off by the scores, and to be frank for £50 less you can get the LG which seems a better TV, just lacking Ambilight. I can't ignore the difference between 82% and 65%.Also Ambilight makes the whole TV much 'fatter', and heavier, carrying all those lights and electronic gubbings - if you are mounting this flat, it's probably not the best choice as it really needs a gap to the wall.If I were spending £1,300 on a TV, it'd be the LG (from Hughes and via TCB getting £29.97 cashback too)Note the 754 actually scores a better 65%, so not as bad as I first said (and much better than my model, boo!) - presume the 854 is a step up (one hopes).


I don't give a flying one what Which have to say, personally. Philips TVs are good and score well with credible and respected TV reviewers like Vincent Teoh, John Archer and Phil Hinton. I've glanced at Which's TV reviews in the magazine occasionally and they're lacking in even the most basic of technical details, and are almost hilariously biased towards LG and Samsung TVs.
21 Comments
I just can't see that this TV is £800 better than my Philips 55" 4k 3-side Ambilight that is 'just' HDR & LED and not OLED or HDR10.

Mine has HDR and 4K, albeit older software versions. I'm told that unless you sit at the perfect distance, the eye cannot even distinguish 4K from HD to the extent that modern TV's can produce a picture.

The 4K/HDR from Prime and Netflix is a great picture on my set. I have no doubt this TV will produce excellent pictures, and I love the Ambilight, but £1,300 seems too much for this brand.

Also Philips tend to score quite low by Which? magazine (down in the 50-60% range).

The Best Buy (82%) OLED TV at 55" is the LG OLED55C9MLB costing £1,249 from plenty of big names (John Lewis extra year guarantee makes 6 years?, and 4 months interest free Paypal Credit).

"It's close to flawless in many areas and comfortably one of the best TVs we've ever tested. You should buy one."
Edited by: "thelatics" 7th Jan
Same spec model is cheaper in Currys/John Lewis just differing stand.
thelatics07/01/2020 11:05

I just can't see that this TV is £800 better than my Philips 55" 4k 3-side …I just can't see that this TV is £800 better than my Philips 55" 4k 3-side Ambilight that is 'just' HDR & LED and not OLED or HDR10.Mine has HDR and 4K, albeit older software versions. I'm told that unless you sit at the perfect distance, the eye cannot even distinguish 4K from HD to the extent that modern TV's can produce a picture.The 4K/HDR from Prime and Netflix is a great picture on my set. I have no doubt this TV will produce excellent pictures, and I love the Ambilight, but £1,300 seems too much for this brand.Also Philips tend to score quite low by Which? magazine (down in the 50-60% range). The Best Buy (82%) OLED TV at 55" is the LG OLED55C9MLB costing £1,249 from plenty of big names (John Lewis extra year guarantee makes 6 years?, and 4 months interest free Paypal Credit)."It's close to flawless in many areas and comfortably one of the best TVs we've ever tested. You should buy one."


Sadly you've kinda hit the nail on the head with "This Brand" when I actual fact this brand are VERY good it's almost like the old Skoda name yet making quality cars now. It's as good as a C9 and post processing is actually handled better by the Philips AND has Ambilight and HDR10+

trustedreviews.com/rev…804
How is the abl on these sets? .
I have no problem with Philips per se, although had I the access to Which? that I now have, I probably would have been put off by the scores, and to be frank for £50 less you can get the LG which seems a better TV, just lacking Ambilight. I can't ignore the difference between 82% and 65%.

Also Ambilight makes the whole TV much 'fatter', and heavier, carrying all those lights and electronic gubbings - if you are mounting this flat, it's probably not the best choice as it really needs a gap to the wall.
If I were spending £1,300 on a TV, it'd be the LG (from Hughes and via TCB getting £29.97 cashback too)

Note the 754 actually scores a better 65%, so not as bad as I first said (and much better than my model, boo!) - presume the 854 is a step up (one hopes).
Edited by: "thelatics" 7th Jan
thelatics07/01/2020 11:39

I have no problem with Philips per se, although had I the access to Which? …I have no problem with Philips per se, although had I the access to Which? that I now have, I probably would have been put off by the scores, and to be frank for £50 less you can get the LG which seems a better TV, just lacking Ambilight. I can't ignore the difference between 82% and 65%.Also Ambilight makes the whole TV much 'fatter', and heavier, carrying all those lights and electronic gubbings - if you are mounting this flat, it's probably not the best choice as it really needs a gap to the wall.If I were spending £1,300 on a TV, it'd be the LG (from Hughes and via TCB getting £29.97 cashback too)Note the 754 actually scores a better 65%, so not as bad as I first said (and much better than my model, boo!) - presume the 854 is a step up (one hopes).


I don't give a flying one what Which have to say, personally. Philips TVs are good and score well with credible and respected TV reviewers like Vincent Teoh, John Archer and Phil Hinton. I've glanced at Which's TV reviews in the magazine occasionally and they're lacking in even the most basic of technical details, and are almost hilariously biased towards LG and Samsung TVs.
Aretak07/01/2020 12:16

I don't give a flying one what Which have to say, personally. Philips TVs …I don't give a flying one what Which have to say, personally. Philips TVs are good and score well with credible and respected TV reviewers like Vincent Teoh, John Archer and Phil Hinton. I've glanced at Which's TV reviews in the magazine occasionally and they're lacking in even the most basic of technical details, and are almost hilariously biased towards LG and Samsung TVs.




The one I read once which gave me pause for thought stated the reviewer turned off Ambilight as they didn't like it. Surely when reviewing a Philips Ambilight TV the one thing you need to view it with is Ambilight given its Philips' massive USP? I do wonder who their reviewers are...


PS agreed about 'proper' TV reviewers. Indeed, Archer wrote the 5 star Techradar review I've quoted above.

You might think the inclusion of Ambilight on the 55OLED804 would run counter to the set’s generally ultra-minimalistic design. After all, the way Ambilight’s rear-mounted LEDs boldly cast coloured light from three of the set’s edges is guaranteed to distract you from the picture, right? Actually, no. Provided you’re sensible about how you set Ambilight up (don’t leave its brightness too high, and don’t set it to track image content too aggressively), it actually enhances your immersion in the pictures you’re watching.
Edited by: "bellboys" 7th Jan
OK, but even one of those sites gave the 65" LG C9 a 90% score, so not that different to Which?

Interesting links though, VERY detailed!
thelatics07/01/2020 11:05

I just can't see that this TV is £800 better than my Philips 55" 4k 3-side …I just can't see that this TV is £800 better than my Philips 55" 4k 3-side Ambilight that is 'just' HDR & LED and not OLED or HDR10.Mine has HDR and 4K, albeit older software versions. I'm told that unless you sit at the perfect distance, the eye cannot even distinguish 4K from HD to the extent that modern TV's can produce a picture.The 4K/HDR from Prime and Netflix is a great picture on my set. I have no doubt this TV will produce excellent pictures, and I love the Ambilight, but £1,300 seems too much for this brand.Also Philips tend to score quite low by Which? magazine (down in the 50-60% range). The Best Buy (82%) OLED TV at 55" is the LG OLED55C9MLB costing £1,249 from plenty of big names (John Lewis extra year guarantee makes 6 years?, and 4 months interest free Paypal Credit)."It's close to flawless in many areas and comfortably one of the best TVs we've ever tested. You should buy one."



Would be the same as saying why is this better than my 58 Philips 4K HDR10 Ambilight that was a tad less than 500 at Costco?
OLED, that's why.

I would never go back to a TV without Ambilight. May not be for everyone but works great for my setup.
Edited by: "thelondontrader" 7th Jan
Think that was my point, is OLED worth £700 on top of a non OLED screen, or more than double.
Edited by: "thelatics" 7th Jan
thelatics07/01/2020 12:55

Think that was my point, is OLED worth £700 on top of a non OLED screen, …Think that was my point, is OLED worth £700 on top of a non OLED screen, or more than double.




I guess it's like everything in life, it's about how much you think the real/perceived heightened enjoyment is worth. A bit like saying is a holiday at Sandals worth 1000s more than a holiday at Center Parcs?

But like just about all new/not yet mainstream tech, the earlier in the game you get involved the more you will pay...
Edited by: "bellboys" 7th Jan
Sandals definitely not
thelatics07/01/2020 12:55

Think that was my point, is OLED worth £700 on top of a non OLED screen, …Think that was my point, is OLED worth £700 on top of a non OLED screen, or more than double.



The market decides the value. If overpriced will not sell and they will either lower price or retire model.
It is not worth 1,200 to me but then neither of us is their target market.
Edited by: "thelondontrader" 7th Jan
Seems to me there must be people willing to pay £2,000 for a telly, same way I guess they will pay £1,000 for a phone.

Maybe my Hukd mentality puts me out of that target audience entirely, tv cost £450, phone was £29 (both after substantial discounts via this site) 🍺
thelatics07/01/2020 13:16

Seems to me there must be people willing to pay £2,000 for a telly, same …Seems to me there must be people willing to pay £2,000 for a telly, same way I guess they will pay £1,000 for a phone.Maybe my Hukd mentality puts me out of that target audience entirely, tv cost £450, phone was £29 (both after substantial discounts via this site) 🍺



Indeed, the iPhone XS Max costs only 150 quid less than this TV!
thelatics07/01/2020 12:55

Think that was my point, is OLED worth £700 on top of a non OLED screen, …Think that was my point, is OLED worth £700 on top of a non OLED screen, or more than double.


Yes to those who appreciate what oled technology brings to a screen. Wide viewing angles, infinite contrast and delicious black levels. With oled TVs usually being a TV brands flagship models you get their top level processors too.

With all the different tv types (IPS LCD, VA LCD and OLED) comes compromises, be it viewing angles, contrast, brightness etc. Oled presents the least amount of compromises to picture quality. It's just the best TV tech available at the moment.
thelatics07/01/2020 13:16

Seems to me there must be people willing to pay £2,000 for a telly, same …Seems to me there must be people willing to pay £2,000 for a telly, same way I guess they will pay £1,000 for a phone.Maybe my Hukd mentality puts me out of that target audience entirely, tv cost £450, phone was £29 (both after substantial discounts via this site) 🍺



Just because you don't follow the crowd does not mean you are wrong [or right].
If it suits your lifestyle and goals who cares?
I got a Philips 58'' 4K HDR10 Ambilight VA Panel for 479 and I reckon it is a good model. But blacks are not as 'dark' as on an OLED. Does not matter much to my viewing but top tech costs money.
Eventually everything will be OLED or similar I guess.

In that sense I use a 28'' 4K Samsung TN Panel I got discounted a few years ago, for work, and fits well. I don't do Photoshop thus colour accuracy is not that important but if you do Photoshop then you may want a proper calibrated, top quality monitor. Those are not cheap.


I reckon the price that people buy TVs is 1,000 to 1,500 for OLED.
This is now £1189.99 online, well worth it at that price
Deals4days195008/01/2020 19:59

This is now £1189.99 online, well worth it at that price


I agree but it’s still not a trail blazing price to post it, Costco are normally pretty good at showing at least a couple of hundred pounds when compared to elsewhere and this price whilst good still isn’t quite there yet which is unusual.
PennyTrader08/01/2020 20:32

I agree but it’s still not a trail blazing price to post it, Costco are n …I agree but it’s still not a trail blazing price to post it, Costco are normally pretty good at showing at least a couple of hundred pounds when compared to elsewhere and this price whilst good still isn’t quite there yet which is unusual.


I know I was debating posting it but it's still expensive compared to the LG B9 so probably not worth it
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