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Philips 55OLED754 Ambilight 55" OLED 4K Ultra HD Premium Smart TV (2019) + 6 year Guarantee - £969 @ Richer Sounds
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Philips 55OLED754 Ambilight 55" OLED 4K Ultra HD Premium Smart TV (2019) + 6 year Guarantee - £969 @ Richer Sounds

82
Posted 31st JanEdited by:"merb0786"

This deal is expired. Here are some options that might interest you:

This great-value OLED Ambilight TV offers plenty of bang for your buck
Pay £969 with code TV20, and also comes with a 6 year guarantee. Free delivery.

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Product features
  • Ambilight LED lighting for immersive entertainment
  • Picture quality: 4500 PPI
  • HDR: Dolby Vision / HDR10+ / Hybrid Log-Gamma (HLG)
  • Catch-up TV & 4K streaming
  • Freeview HD with Freeview Play

Philips’ OLED754 brings you a stunningly lifelike picture, thanks to 4K resolution on an OLED display, boosted by HDR, and powered by the brand's Picture Perfect Engine. Enjoy more immersive viewing and gaming with Ambilight technology, which emits matching light around the screen. Dolby Atmos sound is spaciously immersive, which, together with Dolby Vision, delivers a thrilling cinematic experience. Philips’ own Saphi smart platform opens up a wealth of online content, and you can control it by voice with Alexa built in.

4K OLED Screen
Unlike regular LED screens, the Organic LED display doesn't have a backlight, meaning that each pixel is self-illuminating. Every speck of light controls its own luminescence for true depth and colour gradation. With 8 million of these pixels, this 4K OLED produces impeccably deep blacks, whiter whites, and scintillating colours. And all within a blur-free image that looks just as stunning from any angle.

HDR with HDR 10+ & Dolby Vision
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. This Philips TV supports multiple HDR formats including HDR10+ and Dolby Vision.

4K Ultra High Definition
This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.

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Top comments
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


Nah. They’re paid for advertisments/reviews.

Better to stick with proper outlets like AV Forums or HDTV test.
JellyFox101/02/2020 00:36

Is that a deal breaker to you? Why would you want HDMI 2.1 on a 4k TV?


For me yes, I want 120hz at 1080p for my pc games when not using my monitor, and eventually for the new consoles. VRR
Edited by: "tjc2005" 1st Feb
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


Great marketing hype! Best at what?
Colours are great, yes, it's a good tv when working, best is an opinion though....

LG have one of the worst customer service ever, my OLED was fixed yesterday finally, but broke before Xmas - was only 10 months old!
The engineer said the worst TV for repairs and issues are the LG OLEDs. He said the boards are weak and break alot for no reason, the screen replacements are the highest turnover they have which is great for them as the business they recieve from LG keeps them mega busy.
Richersounds also told me most calls they receive in customer service are LG related.... so not great really is it. Be thankful if you have one that works and keeps going without numerous repairs. I dont trust mine anymore, time to sell and find something more reliable.
Edited by: "replicant69" 1st Feb
tjc200501/02/2020 00:37

For me yes, I want 120hz at 1080p for my pc games when not using my …For me yes, I want 120hz at 1080p for my pc games when not using my monitor, and eventually for the new consoles. VRR


You can do 1080p/120Hz (and indeed 1440p/144Hz) without HDMI 2.1. VRR too, though I don't believe this TV has it. 4K/120Hz is the reason that you'd want HDMI 2.1, but good luck pushing games at that framerate/resolution. The new consoles sure won't be doing it, no matter what fantastical claims may be being made.
82 Comments
How's this Vs say the LG C9?
Heat!
LGC9 is the best!! You need to follow what’s hifi or stuff tv!!
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


Nah. They’re paid for advertisments/reviews.

Better to stick with proper outlets like AV Forums or HDTV test.
If only they had hdmi 2.1
LG OLED's are gonna drop significantly in price over the next 12 to 18 months. As they are stopping production of LCD TVs to focus on OLED'S, Expect their competition to follow suit. As with anything that goes mass market, they become cheaper.
tjc200501/02/2020 00:03

If only they had hdmi 2.1


Is that a deal breaker to you? Why would you want HDMI 2.1 on a 4k TV?
JellyFox101/02/2020 00:36

Is that a deal breaker to you? Why would you want HDMI 2.1 on a 4k TV?


For me yes, I want 120hz at 1080p for my pc games when not using my monitor, and eventually for the new consoles. VRR
Edited by: "tjc2005" 1st Feb
tjc200501/02/2020 00:37

For me yes, I want 120hz at 1080p for my pc games when not using my …For me yes, I want 120hz at 1080p for my pc games when not using my monitor, and eventually for the new consoles. VRR


You can do 1080p/120Hz (and indeed 1440p/144Hz) without HDMI 2.1. VRR too, though I don't believe this TV has it. 4K/120Hz is the reason that you'd want HDMI 2.1, but good luck pushing games at that framerate/resolution. The new consoles sure won't be doing it, no matter what fantastical claims may be being made.
Aretak01/02/2020 03:06

You can do 1080p/120Hz (and indeed 1440p/144Hz) without HDMI 2.1. VRR too, …You can do 1080p/120Hz (and indeed 1440p/144Hz) without HDMI 2.1. VRR too, though I don't believe this TV has it. 4K/120Hz is the reason that you'd want HDMI 2.1, but good luck pushing games at that framerate/resolution. The new consoles sure won't be doing it, no matter what fantastical claims may be being made.


Sorry I meant 4k 120hz. It's not just about fps, well my pc could do it, but the consoles do have a smoother feeling too, even without hitting 120hz.
Damojb01/02/2020 00:20

LG OLED's are gonna drop significantly in price over the next 12 to 18 …LG OLED's are gonna drop significantly in price over the next 12 to 18 months. As they are stopping production of LCD TVs to focus on OLED'S, Expect their competition to follow suit. As with anything that goes mass market, they become cheaper.


nope, they are stopping production in korea and moving to china to prtoduce lcd

flatpanelshd.com/new…838
deanos01/02/2020 05:58

nope, they are stopping production in korea and moving to china to …nope, they are stopping production in korea and moving to china to prtoduce lcd https://www.flatpanelshd.com/news.php?subaction=showfull&id=1578476838


The outcome will be the same, OLED's are going to drop massively in the next 18 months.
Damojb01/02/2020 06:06

The outcome will be the same, OLED's are going to drop massively in the …The outcome will be the same, OLED's are going to drop massively in the next 18 months.

LG are predicting a massive increase in oled sales, this can only realistically be achieved by a big price reduction.
Damojb01/02/2020 06:06

The outcome will be the same, OLED's are going to drop massively in the …The outcome will be the same, OLED's are going to drop massively in the next 18 months.


you have to buy sometime, in 18 months something else will be around the corner that will be better/cheaper like micro led
Damojb01/02/2020 00:20

LG OLED's are gonna drop significantly in price over the next 12 to 18 …LG OLED's are gonna drop significantly in price over the next 12 to 18 months. As they are stopping production of LCD TVs to focus on OLED'S, Expect their competition to follow suit. As with anything that goes mass market, they become cheaper.


This applies to any TV brand really, no TV type or quality can stand 18 months with its release price.
AO have this on offer currently also bundled with a ps4 and fifa 2020 for an extra £90 only 2 year warranty there tho.
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


Great marketing hype! Best at what?
Colours are great, yes, it's a good tv when working, best is an opinion though....

LG have one of the worst customer service ever, my OLED was fixed yesterday finally, but broke before Xmas - was only 10 months old!
The engineer said the worst TV for repairs and issues are the LG OLEDs. He said the boards are weak and break alot for no reason, the screen replacements are the highest turnover they have which is great for them as the business they recieve from LG keeps them mega busy.
Richersounds also told me most calls they receive in customer service are LG related.... so not great really is it. Be thankful if you have one that works and keeps going without numerous repairs. I dont trust mine anymore, time to sell and find something more reliable.
Edited by: "replicant69" 1st Feb
replicant6901/02/2020 08:42

Great marketing hype! Best at what?Colours are great, yes, it's a good tv …Great marketing hype! Best at what?Colours are great, yes, it's a good tv when working, best is an opinion though....LG have one of the worst customer service ever, my OLED was fixed yesterday finally, but broke before Xmas - was only 10 months old!The engineer said the worst TV for repairs and issues are the LG OLEDs. He said the boards are weak and break alot for no reason, the screen replacements are the highest turnover they have which is great for them as the business they recieve from LG keeps them mega busy.Richersounds also told me most calls they receive in customer service are LG related.... so not great really is it. Be thankful if you have one that works and keeps going without numerous repairs. I dont trust mine anymore, time to sell and find something more reliable.


Are you referring to the OLED panel? It's my understanding that most (if not all) panels made by LG so I'd presume they're all of the same quality. Do you think Philips would be any different? I like the look of the 804 so considering going for that, although waiting for the price to drop when the 805 is released.

What are the differences between this and the 804? I was mainly looking at the 804 as I prefer Android TV.
Interesting thread on avforums that oled technology has now peaked. Expect big drop in prices now
JellyFox101/02/2020 10:10

Are you referring to the OLED panel? It's my understanding that most (if …Are you referring to the OLED panel? It's my understanding that most (if not all) panels made by LG so I'd presume they're all of the same quality. Do you think Philips would be any different? I like the look of the 804 so considering going for that, although waiting for the price to drop when the 805 is released.What are the differences between this and the 804? I was mainly looking at the 804 as I prefer Android TV.


OLED panels I believe are LG but other brands clearly have better components. For example, both my main boards (like motherboards) had gone, he believes the resistors packed up and said it was common. As a result I had a dead screen naturally, but he said they get this all the time and LG are the worst! You mix that with the worst customer service ever then it’s a lot of money for a big f-you from LG because I can assure you that’s what you get from them!!!

In terms of Philips I’m sorry I don’t know. I’m looking at QLED by Samsung.
Hopefully someone else on here can answer for you. From other forums the Philips does appear to be pretty good though.
tjc200501/02/2020 00:37

For me yes, I want 120hz at 1080p for my pc games when not using my …For me yes, I want 120hz at 1080p for my pc games when not using my monitor, and eventually for the new consoles. VRR


Cool story bro
morphine36901/02/2020 06:59

This applies to any TV brand really, no TV type or quality can stand 18 …This applies to any TV brand really, no TV type or quality can stand 18 months with its release price.


Get what you're saying but oled has been around for a few years now, and it's only in the last 6 months or so that prices have started to get more affordable for the average tv buyer.
deanos01/02/2020 06:51

you have to buy sometime, in 18 months something else will be around the …you have to buy sometime, in 18 months something else will be around the corner that will be better/cheaper like micro led


Yup but if you want an oled as I do but can't afford it, to me and to a lot of others it's worth hanging on for 12-18 months. There's always going to be newer/ better tech around the corner, but I'm talking about affordability.
Damojb01/02/2020 13:03

Yup but if you want an oled as I do but can't afford it, to me and to a …Yup but if you want an oled as I do but can't afford it, to me and to a lot of others it's worth hanging on for 12-18 months. There's always going to be newer/ better tech around the corner, but I'm talking about affordability.


There is also a new company that is going to be producing OLED TVs this year,
tazg10101/02/2020 10:15

Interesting thread on avforums that oled technology has now peaked. Expect …Interesting thread on avforums that oled technology has now peaked. Expect big drop in prices now


OLED TV’s are about to get cheaper due to more compertation in the market place (not just LG panels) and new manufacturing processes.

hdtvtest.co.uk/n/O…ion
It's likely I might skip oled all together due to burn in. Hopefully microled will be more affordable upon release.
PenguinsForAll01/02/2020 17:22

It's likely I might skip oled all together due to burn in. Hopefully …It's likely I might skip oled all together due to burn in. Hopefully microled will be more affordable upon release.


OLED took several years to get to this price level. You can skip them if you have a new TV or don't mind waiting another 4-5 years
PenguinsForAll01/02/2020 17:22

It's likely I might skip oled all together due to burn in. Hopefully …It's likely I might skip oled all together due to burn in. Hopefully microled will be more affordable upon release.


Are you planning on watching the same channel (with a static logo) for 12+ hours a day, every day for years? If not I don't see burn in as being an issue, especially on the newer models of OLEDs. It's unlikely that microLED will be cheaper, new technology rarely is.
Got thos tv on black friday, it's awesome. Ambilight and OLED, the ultimate TV
PenguinsForAll01/02/2020 17:22

It's likely I might skip oled all together due to burn in. Hopefully …It's likely I might skip oled all together due to burn in. Hopefully microled will be more affordable upon release.


In about 5-10 years time they will be affordable and in home not commercial sizes

Dual LCD panels are out this year from Hisense (hopefully in UK) and QD-OLED should be available too before micro-led in 2021-22
replicant6901/02/2020 11:09

OLED panels I believe are LG but other brands clearly have better …OLED panels I believe are LG but other brands clearly have better components. For example, both my main boards (like motherboards) had gone, he believes the resistors packed up and said it was common. As a result I had a dead screen naturally, but he said they get this all the time and LG are the worst! You mix that with the worst customer service ever then it’s a lot of money for a big f-you from LG because I can assure you that’s what you get from them!!!In terms of Philips I’m sorry I don’t know. I’m looking at QLED by Samsung.Hopefully someone else on here can answer for you. From other forums the Philips does appear to be pretty good though.


Id bet lg sell significantly more oleds than other brands. That will shift some bias into one repair mans anecdotes
Not 8k cold!
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


I don't think so the Sony ag9 has the better processer Sony are way ahead with the processers and as they all use the same screens then that speaks for itself.
Well LG is the only company who makes OLED panels , Sony Panasonic etc they buy from LG!! So LG does the best OLED TVs
FooFighter31/01/2020 23:15

How's this Vs say the LG C9?


Not much different same panel and A9 Processor too
I'm expecting of oled prices to drop by the end of Feb based on a chat with Richer Sounds guy in Birmingham. I'm holding out for this price for the c9.
bimal_mohapatra31/01/2020 23:21

LGC9 is the best!! You need to follow what’s hifi or stuff tv!!


I like my Panasonic FZ952B
better, thanks!:)
bimal_mohapatra01/02/2020 19:07

Well LG is the only company who makes OLED panels , Sony Panasonic etc …Well LG is the only company who makes OLED panels , Sony Panasonic etc they buy from LG!! So LG does the best OLED TVs


Yes but as mentioned above there's more to a TV than the panel
JellyFox101/02/2020 18:07

Are you planning on watching the same channel (with a static logo) for 12+ …Are you planning on watching the same channel (with a static logo) for 12+ hours a day, every day for years? If not I don't see burn in as being an issue, especially on the newer models of OLEDs. It's unlikely that microLED will be cheaper, new technology rarely is.


Totally agree, screen burn in is very difficult to achieve! And when is new tech ever cheaper?? ....... Never cos they know they can cash in on the early adopters.
replicant6901/02/2020 11:09

OLED panels I believe are LG but other brands clearly have better …OLED panels I believe are LG but other brands clearly have better components. For example, both my main boards (like motherboards) had gone, he believes the resistors packed up and said it was common. As a result I had a dead screen naturally, but he said they get this all the time and LG are the worst! You mix that with the worst customer service ever then it’s a lot of money for a big f-you from LG because I can assure you that’s what you get from them!!!In terms of Philips I’m sorry I don’t know. I’m looking at QLED by Samsung.Hopefully someone else on here can answer for you. From other forums the Philips does appear to be pretty good though.


Cheers for the info

In case you were interested I found the answer I was looking for... Here it is:

The OLED754 is the cheapest OLED in its TV range, coming in just below the OLED804. The features on this set are not quite the same as the ones seen on the more premium OLEDs. For one, it has the second gen version of Philips’ P5 picture processing chip, not the latest third gen. And it trades Android 9 OS for the Saphi smart interface. That also means it swaps Google Assistant integration for Alexa.

Nonetheless, you get support for all the main HDR formats – including Dolby Vision and HDR10+ – with Dolby Atmos compatibility, passage to on-demand, catch-up apps and Freeview Play.
Damojb01/02/2020 19:33

Totally agree, screen burn in is very difficult to achieve! And when is …Totally agree, screen burn in is very difficult to achieve! And when is new tech ever cheaper?? ....... Never cos they know they can cash in on the early adopters.


Yup, I honestly wouldn't be surprised if the whole burn in nonsense was started by Samsung users who were disappointed at their poor blacks and felt the need to justify their purchase
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