Unfortunately, this deal is no longer available
Philips 55PUS6554 55" Smart 4K Ultra HD TV with HDR10+, Dolby Vision, Dolby Atmos and Freeview Play £369 @ AO
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Philips 55PUS6554 55" Smart 4K Ultra HD TV with HDR10+, Dolby Vision, Dolby Atmos and Freeview Play £369 @ AO

£369£42914%ao.com Deals
Expert (Beta) 50
Expert (Beta)
Posted 3rd Jan

This deal is expired. Here are some options that might interest you:

Feels like a nice cheap price for a 55" er

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  • Transform your living room into a home cinema with this sleek and stylish TV from Philips. It has 4K Ultra HD for incredible picture quality, so you’ll never miss a single detail. You can even use its clever upscaling technology so Full HD films reach near-4K quality. And thanks to HDR10+ and Dolby Vision, colours are always spectacularly vibrant to really immerse you in the action. You’ll never run out of things to watch either as this smart TV has Freeview with Freeview Play, so you’ll be able to watch your favourite shows live or catch up when you want to. It has a fast and intuitive SAPHI dashboard too, which makes it super easy to navigate your apps.
  • We want you to fully enjoy your new TV, so please be careful when unpacking it – pull it out of the box using the edges so that you don’t damage the screen. If you need to return your TV for any reason, we just ask that you don’t pack the plug in front of the screen as it could damage the TV in transit.
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Top comments
pendrive200103/01/2020 16:06

Is this a thing or have I missed this stereotype?




Ignore him, old Stunning was also trolling on the other Philips TV thread. I think he's just learned the word chav and is experimenting with it online...

PS great price but no Ambilight on a Philips TV seems a bit pointless to me given it's their superb USP.
Edited by: "bellboys" 3rd Jan
StevieW0nder03/01/2020 14:33

Be aware its an 8 bit screen with frc and 350 nits for the hdr


Beep beep beep frrrrrrrp zing
50 Comments
£429 in store at richer sounds, ring to check stock if you need that extra warranty
Great find again mr switch
Edited by: "Istanbul" 3rd Jan
Great deal

any promo codes out there?
Too big for me but good deal
What about this As a comparison and it’s cheaper argos.co.uk/pro…682
Does this smart tv have amazon prime video I’ve looked on the link and Phillips website and can’t see yet curry’s state it does
Looks good, bought the 65 version from ebays Argos a few days ago for £505
Dr_lovegod03/01/2020 11:41

Does this smart tv have amazon prime video I’ve looked on the link and P …Does this smart tv have amazon prime video I’ve looked on the link and Phillips website and can’t see yet curry’s state it does


Believe it does via Android TV which should be on it
No Ambilight MrSwitch 😞
Grrrrr was all excited untill a saw it had no ambient light. Thought it was too good of a deal. Still hot for the price.
Wicked TV!
Luckily no amblified on this one as I was thinking to cancelling order from richers made recently. Anyway good price and heat added.
Be aware its an 8 bit screen with frc and 350 nits for the hdr
StevieW0nder03/01/2020 14:33

Be aware its an 8 bit screen with frc and 350 nits for the hdr


Beep beep beep frrrrrrrp zing
Great price for ambilight, ordered one, deserves all the heat, cheers OP
prestwichian03/01/2020 15:05

Great price for ambilight, ordered one, deserves all the heat, cheers OP


This isn't Ambilight buddy
MrSwitch03/01/2020 15:07

This isn't Ambilight buddy


yikes - quickly scrambles for email to cancel
How does this compare guys to this?: Hisense H50U7BUK 50" 4K HDR ULED Smart TV Dolby Atmos , £384.00 with code @ Hughes
Edited by: "ChromeSeven" 3rd Jan
ChromeSeven03/01/2020 15:19

How does this compare guys to this?: Hisense H50U7BUK 50" 4K HDR ULED …How does this compare guys to this?: Hisense H50U7BUK 50" 4K HDR ULED Smart TV Dolby Atmos , £384.00 with code @ Hughes


Hisense is a constantly freezing crap with some proprietary os that will stop getting app updates in a co ple of years. Avoid..
Thank you
pendrive200103/01/2020 16:06

Is this a thing or have I missed this stereotype?




Ignore him, old Stunning was also trolling on the other Philips TV thread. I think he's just learned the word chav and is experimenting with it online...

PS great price but no Ambilight on a Philips TV seems a bit pointless to me given it's their superb USP.
Edited by: "bellboys" 3rd Jan
I have much the same model except with ambilight , which is why I bought it as I have hue lights which you can link in but it does have some downsides

Good points

Great 4K HDR picture (and HD)

Bad Points

Poor SD picture

Interface/Menu is pants

And the worst (for me) it does not play well with Harmony (because of the interface)

Take a hell of a lot of setting up, took me a week and the best picture settings turned out to on the Game settings.


Dont get me wrong I like it , watching a 4K movie with all my Hue lights linked in is great, and I watch a lot of 4K or HD content, but if you just watch mostley SD channells - avoid
Do ao charge if you need to return if unwanted etc?
StevieW0nder03/01/2020 14:33

Be aware its an 8 bit screen with frc and 350 nits for the hdr


Like anybody cares on a 370 quid tv
Edited by: "simonlintern" 3rd Jan
s_mZ0S03/01/2020 19:27

Do ao charge if you need to return if unwanted etc?


You need to read their returns policy very carefully before purchasing something like a TV, TBH. Unless they've changed their policy since the last time I looked.
Screen size is good, and if you are not very keen on the size you can get the 50PUS6754 for 20 quid extra with Ambilight and a better P5 processor.
Edited by: "AnwarHusain" 3rd Jan
simonlintern03/01/2020 20:02

Like anybody cares on a 370 quid tv


Some folk could be easily misled with the manufacturer speil
Edited by: "StevieW0nder" 3rd Jan
Dr_lovegod03/01/2020 11:41

Does this smart tv have amazon prime video I’ve looked on the link and P …Does this smart tv have amazon prime video I’ve looked on the link and Phillips website and can’t see yet curry’s state it does


I have a 6000 series with ambilight. It's does have prime video installed on it out of the box but isn't android.
Cold! Never in hell would I buy a Philips again. 3 white dots have appeared on my screen (at first I thought it was a reflection, just after the two year Warrenty expired. Also since buying I instantly regretted it. The dark Colour on the screen is at best 1080p even though it states it's 4K.





Worst thing I've ever had. Far to dark even if you follow the to calibration on you tube. Avoid!
Edited by: "machomansavage" 4th Jan
I got one of these last month from Richer Sounds. This review is from a household that was previously running at 1080p so I thought I would write what I think so far.

So from 1080p to this was a huge jump, now I do like to tinker and it took around 2 to 3 hours of picture setting up as I'm particularly anal about the best pic I can get for my buck, so 2 to 3 hours after I got it, played some 4k video, loaded some games on the Xbox X and then it all fell into place and I could not be happier with it. For me personally it is so more detailed and brings a picture or moving image to life on screen.

So if you're also like me and are still on 1080p then don't go too much over this price for a TV, as you'll likely see a huge improvement in quality and fidelity on a TV such as this.

Also curious if I'm now just the odd one out in not going 4K until now or there are actually millions of people out there happily on 1080p maximum.
Phil_Jenkins04/01/2020 01:20

I got one of these last month from Richer Sounds. This review is from a …I got one of these last month from Richer Sounds. This review is from a household that was previously running at 1080p so I thought I would write what I think so far. So from 1080p to this was a huge jump, now I do like to tinker and it took around 2 to 3 hours of picture setting up as I'm particularly anal about the best pic I can get for my buck, so 2 to 3 hours after I got it, played some 4k video, loaded some games on the Xbox X and then it all fell into place and I could not be happier with it. For me personally it is so more detailed and brings a picture or moving image to life on screen. So if you're also like me and are still on 1080p then don't go too much over this price for a TV, as you'll likely see a huge improvement in quality and fidelity on a TV such as this. Also curious if I'm now just the odd one out in not going 4K until now or there are actually millions of people out there happily on 1080p maximum.


4k content is becoming more popular but I think you hit the nail on the head that realistically a significant amount of content a "normal" house consumes is still likely either 1080p or less, so getting some 4k content on a 4k screen is a winner. Because the large panels (55+) sizes have reduced in price so much you really need to be looking at 4k now if your sitting relatively close to it. It's really the past year or so I've noticed my 4k TVs come to life and that's only because of Netflix and the odd BBC 4k documentaries, almost all terrestrial stuff is still 1080p max. The bigger the screen the more the lower resolutions struggle to fill and in fact in my opinion look worse viewed at a similar distance regardless of the upscaling. I Feel like I need to sit next door when I watch SD on my 55Q7 Samsung or else it looks like I'm watching an old VHS Home video
s_mZ0S03/01/2020 19:27

Do ao charge if you need to return if unwanted etc?


Not as long as the item hasn't been turned on.
Phil_Jenkins04/01/2020 01:20

I got one of these last month from Richer Sounds. This review is from a …I got one of these last month from Richer Sounds. This review is from a household that was previously running at 1080p so I thought I would write what I think so far. So from 1080p to this was a huge jump, now I do like to tinker and it took around 2 to 3 hours of picture setting up as I'm particularly anal about the best pic I can get for my buck, so 2 to 3 hours after I got it, played some 4k video, loaded some games on the Xbox X and then it all fell into place and I could not be happier with it. For me personally it is so more detailed and brings a picture or moving image to life on screen. So if you're also like me and are still on 1080p then don't go too much over this price for a TV, as you'll likely see a huge improvement in quality and fidelity on a TV such as this. Also curious if I'm now just the odd one out in not going 4K until now or there are actually millions of people out there happily on 1080p maximum.



I am still on 1080 and tbh I have no interest in buying into 4k at the minute. I watch SD/HD programmes and lots of sport and have a 120Hz Samsung presently and the picture is fantastic and motion is smooth.I dont want to pay Netflix, Amazon etc for their 4k offerings because so little of what I want to watch is available in 4k still.

Unfortunately I need a new TV and they are all 4k now. From my understanding, for the SD/HD programmes I watch particularly sport, the picture is likely to be worse on one of these "budget" 4k TVs.
wallychops04/01/2020 08:25

I am still on 1080 and tbh I have no interest in buying into 4k at the …I am still on 1080 and tbh I have no interest in buying into 4k at the minute. I watch SD/HD programmes and lots of sport and have a 120Hz Samsung presently and the picture is fantastic and motion is smooth.I dont want to pay Netflix, Amazon etc for their 4k offerings because so little of what I want to watch is available in 4k still. Unfortunately I need a new TV and they are all 4k now. From my understanding, for the SD/HD programmes I watch particularly sport, the picture is likely to be worse on one of these "budget" 4k TVs.


Just wait and buy a Oled or Qled and you will never go back!

Both good for sports
I have a 75" Oled (LG) and it looks so much better then a normal 4k TV which I also have for the bedroom.
Phil_Jenkins04/01/2020 01:20

I got one of these last month from Richer Sounds. This review is from a …I got one of these last month from Richer Sounds. This review is from a household that was previously running at 1080p so I thought I would write what I think so far. So from 1080p to this was a huge jump, now I do like to tinker and it took around 2 to 3 hours of picture setting up as I'm particularly anal about the best pic I can get for my buck, so 2 to 3 hours after I got it, played some 4k video, loaded some games on the Xbox X and then it all fell into place and I could not be happier with it. For me personally it is so more detailed and brings a picture or moving image to life on screen. So if you're also like me and are still on 1080p then don't go too much over this price for a TV, as you'll likely see a huge improvement in quality and fidelity on a TV such as this. Also curious if I'm now just the odd one out in not going 4K until now or there are actually millions of people out there happily on 1080p maximum.


Does it have amazon prime video app?
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