Just seen this, couldn't see it already on here. Seems like a great price.
Hope it helps someone else.
about this item
Seamlessly Blend Colours - Discover a blend of multiple colours in a single LED lightstrip. Colours flow together naturally, painting the wall with colourful light that showcases a unique effect behind your TV
What's Required? - A 'Philips Hue Bridge' and 'Philips Hue Play HDMI Sync Box' (sold separately) are required for surround lighting control
Easy Installation - The Philips Hue Play gradient lightstrip is specially designed to fit your 55 Inch TV with included mounting brackets to make installation quick and easy
Sync Your Lights With Movies And TV - Experience the magic of surround lighting. With a 45-degree light projection, the Hue Play gradient lightstrip brings the mood of your favourite movie into your living room or bring the football stadium atmosphere to your sofa
Three Sizes for Perfect Fit - The Philips Hue Play gradient lightstrip comes in 3 sizes. The 55-inch lightstrip is recommended for 55 to 60-inch TVs, the 65-inch lightstrip for 65 to 70-inch TVs and the 75-inch lightstrip for 75-inch and larger TVs. If the size of your TV falls in between these recommendations, use the next size down (for example, a 62-inch TV would use the 55-inch lightstrip)