Pretty damm cheap for a Playmobil this size. No price on the shelf but the checkout guy knew it was £10 before he scanned it, which means they've probably sold a few before I got the last one in West Bridgford, Nottingham. I am guessing it must be nationwide. In any case, lots of toys are on half price in the "seasonal" section. Got a Imaginex Ambulance for £5. Still a few on the shelf.