Not sure if its store specific!!! Had been to my local Sainsburys and they had a lot of christmas goodies (Chocos, Napkins, Colouring sets etc) all at 70% off. But when scanned i got them for more than 85%off ie £1 was scanned at 10p. £3.25 was scanned at 30p. Should be good enough for those who have a sweey tooth!!