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Sainsburys New "Regular Price" on British Whole Chicken 1.3kg - Was £4.50 Now £3.50
Sainsburys New "Regular Price" on British Whole Chicken 1.3kg - Was £4.50 Now £3.50

Sainsburys New "Regular Price" on British Whole Chicken 1.3kg - Was £4.50 Now £3.50

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In a bid to keep up with discounters Aldi and Lidl, Sainsbury today revealed price cuts to its meat, fish and poultry categories this week.

The regular price of a Sainsbury’s 1.35kg British whole chicken has now fallen from £4.50 to £3.50,

28 Comments

At the risk of sounding silly, that almost too cheap (no pun intended).

To raise an animal, prepare it and transport it . Then pack it, stock it, chill it and sell it. Then for the producer and the seller to make profits at £3.50.

I fully understand the benefits of mass production, but still. I worry a little about the quality of an animal at such a price, and i'm usually careful with my money. Heat nonetheless.
Edited by: "Pasanda" 8th Jan 2015

Original Poster

Sainsbury are also aiming to reduce other meats and fish accordingly so amongst the top 5 supermarkets we could see some extraordinary pricing soon as they all shuffle for market share. I am wondering who actually did well over the christmas sales period after seeing M&S and Sainsbury disappointments.

in Aldi you can get a 1.6kg chicken with stiffing and flavouring ready in a tray to be cooked for £3.99

smelly chiken!

I pay more than £4.50 for a small chicken at Tesco so this is a good buy, Waitrose also have chickens half price, from around £2.50 for a good size one.
Cant buy any meat though from Aldi, i got fed up of taking chicken breast and beef back. Still in date but had turned colour and smelt rotten-yuk!

Original Poster

inga1982

smelly chiken!



what?

GemandJake

I pay more than £4.50 for a small chicken at Tesco so this is a good buy, … I pay more than £4.50 for a small chicken at Tesco so this is a good buy, Waitrose also have chickens half price, from around £2.50 for a good size one.Cant buy any meat though from Aldi, i got fed up of taking chicken breast and beef back. Still in date but had turned colour and smelt rotten-yuk!



I ordered 2 of the waitrose half price chickens from Ocado, was delivered last night and they charged half the price of the half price! So i only got charged around £1.20 per chicken! wish i had ordered more!

This used to be the price about 5 years ago. Can't believe how they've inflated the pricing so much! Heat from me!

Sainsburys chicken taste terrible. These are battery en chickens, so at £3.50 they still get profit on top of that. LIDL tastes much better. British chicken at approx £3.50 for 1.6Kg and they've been selling it at that price for ages.

Like, Tesco, Sainsburys have large markup's on the price of their goods, even the ones on sale.

Lidl chicken is fantastic.

So all Sainsburys and the other big supermarkets are doing, is admitting to over charging their customers in the past.

They have been running a cosy little cartel for years.

Aldi and Lidl have shown them all up, for what they are.

Comment

megaman666

Lidl chicken is fantastic.



I find Lidl and Aldi the worst for any meat / fish product, had several packs well within the date and smelt horrible, obviously it had gone off. And also you can often find cheaper at many of the main supermarkets since prices were lowered

jase99

Comment I find Lidl and Aldi the worst for any meat / fish product, had … Comment I find Lidl and Aldi the worst for any meat / fish product, had several packs well within the date and smelt horrible, obviously it had gone off. And also you can often find cheaper at many of the main supermarkets since prices were lowered



this was probably true of 5+ years ago, but these days the quality is as good or better in most cases than tesco/sainsbury etc own brand (not value range).

Comment

Inactive

So all Sainsburys and the other big supermarkets are doing, is admitting … So all Sainsburys and the other big supermarkets are doing, is admitting to over charging their customers in the past.They have been running a cosy little cartel for years.Aldi and Lidl have shown them all up, for what they are.



That was the going rate those days, so hardly over charging. The main supermarkets offer so much more than the basic offerings at Aldi and Lidl so why should they be lower priced. They have lowered prices now to close and often lower than the budget stores so why complain at that?. People go to Aldi/Lidl and buy own brand products and go to Tesco and often buy premium that's why they spend more so not really a fair comparison.

Morrisons is now the lowest price supermarket based on own brand products.

Comment

megaman666

this was probably true of 5+ years ago, but these days the quality is as … this was probably true of 5+ years ago, but these days the quality is as good or better in most cases than tesco/sainsbury etc own brand (not value range).



Disagree I have tried many supermarket own brand products mainly tesco and morrisons and the quality is very good and much better than I would find in Aldi or Lidl.

Comment

gibblesuk

Sainsbury are also aiming to reduce other meats and fish accordingly so … Sainsbury are also aiming to reduce other meats and fish accordingly so amongst the top 5 supermarkets we could see some extraordinary pricing soon as they all shuffle for market share. I am wondering who actually did well over the christmas sales period after seeing M&S and Sainsbury disappointments.



Sainsburys actually sold the same amount of goods it was the fact that they have reduced prices as to why the sales level is down.

Comment

Aeschylus

in Aldi you can get a 1.6kg chicken with stiffing and flavouring ready in … in Aldi you can get a 1.6kg chicken with stiffing and flavouring ready in a tray to be cooked for £3.99



Aldi and Lidl chicken was in the second worst category under asda for bacteria levels in chicken.

jase99

CommentAldi and Lidl chicken was in the second worst category under asda … CommentAldi and Lidl chicken was in the second worst category under asda for bacteria levels in chicken.



Unless you're licking the chickens raw (whatever floats your boat). The bacteria you are referring to is all killed off during cooking. I have grown up always knowing you have to be the most careful when cooking chicken to ensure it is cooked though. I'm not sure why this has suddenly become and issue.

Inactive

Aldi and Lidl have shown them all up, for what they are.



Businesses out to make as much profit as they can? /Gasp. Whodathunkit?

Aldi or Lidl are doing what they do for the good of the shareholders and not the us. They are just as much about profit as all the other supermarkets. It's just that their busines models are different.

Denziloshamen

Unless you're licking the chickens raw (whatever floats your boat). The … Unless you're licking the chickens raw (whatever floats your boat). The bacteria you are referring to is all killed off during cooking. I have grown up always knowing you have to be the most careful when cooking chicken to ensure it is cooked though. I'm not sure why this has suddenly become and issue.



This is potentially deadly food poisoning bug campylobacter due to poor practice within the poultry industry, so not really something to dumb down but as usual Aldi/Lidl customers or perhaps employees on here will try their best to misinform users.

Pasanda

Businesses out to make as much profit as they can? /Gasp. Whodathunkit? … Businesses out to make as much profit as they can? /Gasp. Whodathunkit? Aldi or Lidl are doing what they do for the good of the shareholders and not the us. They are just as much about profit as all the other supermarkets. It's just that their busines models are different.



Exactly although privately owned Aldi / Lidl have shareholders within the company and are out for as much as they can get, just like the other supermarkets. Its just Aldi / Lidl are aimed at the budget no frills end of the market. I'd rather shop at the British supermarkets as they offer more in terms of product range and often quality. The german budget stores run on minimum staff levels and lidl especially are well known for poor treatment of its staff to the level that a book has been published. The expansion of these are only going to futher affect local business more so than any of the other supermarkets as they employ much lower staff numbers.

jase99

CommentI find Lidl and Aldi the worst for any meat / fish product, had … CommentI find Lidl and Aldi the worst for any meat / fish product, had several packs well within the date and smelt horrible, obviously it had gone off. And also you can often find cheaper at many of the main supermarkets since prices were lowered



Good for you, just carry on using the big supermarkets, Aldi and Lidl have become far too busy for the savvy shoppers amongst us.

Anyway, you probably get staff discounts at Morrisons.. (_;)

the best meat, any , is from Morissons.....

inga1982

the best meat, any , is from Morissons.....




Not chicken, their chickens must die of old age before they sell them.

Inactive

Not chicken, their chickens must die of old age before they sell them.


ha ha ha...

jase99

This is potentially deadly food poisoning bug campylobacter due to poor … This is potentially deadly food poisoning bug campylobacter due to poor practice within the poultry industry, so not really something to dumb down but as usual Aldi/Lidl customers or perhaps employees on here will try their best to misinform users.



Only if you do not cook the chicken thoroughly. If you cook the chicken properly it will kill off these so called killer bacteria. It really is nothing to worry about unless you like your chicken medium rare!!

The former UK manager of Aldi was asked on 5Live last week how they managed to keep prices low. He used Ketchup as an example, Tesco stock 20 different ones once you take bottle sizes into account, Aldi stock one and hence with the volume of sales they can negotiate a good deal with the supplier. As for meat and poultry I do not have an Aldi nearby but the local Lidl seems to stock proportionally more British produce than the likes of Sainsbury and Asda and quotes the supplier; they also have far better fridges and what meat and poultry I have bought them seems as good is not better. Certainly they have a rapid turnover; full fridges at 10am the other Saturday were almost empty at 3.45pm the following Sunday.
Edited by: "mp9" 12th Jan 2015

jase99

Exactly although privately owned Aldi / Lidl have shareholders within the … Exactly although privately owned Aldi / Lidl have shareholders within the company and are out for as much as they can get, just like the other supermarkets. Its just Aldi / Lidl are aimed at the budget no frills end of the market. I'd rather shop at the British supermarkets as they offer more in terms of product range and often quality. The german budget stores run on minimum staff levels and lidl especially are well known for poor treatment of its staff to the level that a book has been published. The expansion of these are only going to futher affect local business more so than any of the other supermarkets as they employ much lower staff numbers.



Most of the staff in Tesco must be constantly swapping the prices over to manage their smoke and mirrors pricing policy, up one week then half price a week later, crooks. I think of you look hard enough you'll find plenty of disgruntled Tesco employees try verylittlehelps.com/ for a start, they only had 2.9m hits in December 14!
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