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Samsung 43" RU7400 4K HDR UHD Wi-Fi Smart TV now £379 @ BT Shop
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Samsung 43" RU7400 4K HDR UHD Wi-Fi Smart TV now £379 @ BT Shop

£379£44916%BT Shop Deals
Posted 5th Jul
Nice price drop on this 2019 set, UHD, 3 x HDMI, 2x USB, Bixby, Alexa, Google, Airplay etc.


Dynamic Crystal Colour

Discover crystal clear, lifelike colour. With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time.

True 4K colour + clarity

Don`t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

Voice Assistant | Bixby on TV

Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.


Watch every moment burst from the screen. Discover what`s lurking in the shadows of a horror movie or witness the true beauty of a sun filler landscape scene.

Content Discovery (Universal Guide)

Less time searching and more time watching with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

UHD Processor

Relax with a TV that adapts to give you the very best 4K picture.

Clean Cable Solution

Banish messy cables from sight for a distraction free viewing experience.

Slim Design

A TV designed to look elegant from any angle with a design that gives you less TV and more picture.

Smart Home

Control your compatible smart devices from your sofa for a more connected and safer home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.

*Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

One Remote Control

Simple and intuitive control of everything from one remote. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.

Smart Hub
All your content and connected devices in one place, you’re only ever 3 clicks from your favourite shows.*

*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Easy Set-up

Automatically log in to your accounts with simple, seamless smartphone* connection and setup**. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required

Full Specs

Product Description Samsung UE43RU7400U 7 Series - 43" LED TV
Product Type LED-backlit LCD TV - Smart TV
Diagonal Class 43"
Colour Titan grey
Resolution 3840 x 2160
Display Format 4K UHD (2160p)
HDR Technology Hybrid Log-Gamma (HLG), HDR 10+
Motion Enhancement Technology 1900 Picture Quality Index
Video Interface Component, composite, HDMI
HDMI Ports Qty 3 ports
Connectivity Wi-Fi, LAN, Bluetooth
LCD Backlight Technology LED backlight - UHD dimming
Image Aspect Ratio 16:9
TV Tuner 1x analogue, 1x digital
Digital TV Tuner DVB-C, DVB-S2, DVB-T2
Internet Streaming Services HbbTV
Picture Enhancements Digital Clean View, Mega Contrast, contrast enhancer, Dynamic Crystal Color, Billion Colors
Speaker System 2 speakers
USB 2 ports
Remote Control Standard remote
Voltage AC 230V (50/60 Hz)
Energy Class Class A
Power Consumption Operational 115 Watt
Power Consumption (On mode) 70 W
Power Consumption Stand by 0.5 Watt
Energy Consumption per Year 97 kWh
Dimensions (WxDxH) - without stand 97.02 cm x 5.81 cm x 56.32 cm
Weight 9.5 kg
Community Updates


Any idea what the warrenty is on this?
I'm no expert. But the spec says 8 bit. Not even 10 bit (8 + 2frc).

The warranty will likely be 1 year.
You'd have thought Samsung would've redesigned that awful shaped stand for this year's model. Don't they take note of reviews/feedback. Looks like it should be on something like a bush tv. Ok if wall mounting though. You could chuck the stand away but I'd be afraid of it returning as it's the shape of a boomerang Still heat for the price though
Just googled "samsung tv turning itself off and on again" and got 75,000,000 results. There maybe a problem.
Just paid £479 for this from Richer Sounds last week. Oh well, it's a great TV all the same.
Back to £469 now

Hi Gooner, could update this post with the new eBay deal. £367.
Back to £379 @ BT Shop, However AO.com will price match [£479] plus £50 off Selected Samsung Soundbars with code - SOUND50
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