This is a bit of an amalgamation on deals about for this tv @ the moment but just thought i'd share it. We went for a price match for the Bristol store today. Rang up our local John Lewis (Cheadle, Manchester). We mentioned it was £319 there and the kind gentleman got back to us telling us it had gone down to £299. Bargain! So we purchased for £299 to pick up in store. Hope i've done this properly.