Nice £120 discount automatically applied at checkout for this Samsung Serif QLED.
Was £678.99, now £579.99 delivered with 5 year warranty. Elsewhere, the same model is priced ~£799
Designed by the Bouroullec Brothers, the elegant profile of the Samsung Serif TV looks beautiful from any angle. Turn the blank screen into a design piece with Serif Ambient Mode*, displaying decorative content. It boasts a cinematic 4K UHD picture with the billion colour shades of Samsung’s QLED technology and Q HDR, and the picture adapts for optimum visual and audio quality. Control all compatible devices with One Remote Control, and you can access a world of online entertainment via Samsung's Smart platform, and interact by voice with Bixby, Alexa and Google Assistant built in.
360° Design by Bouroullec Bros
With timeless design by Ronan & Erwan Bouroullec, the profile of the Samsung Serif TV forms a capital ‘I’ shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, atop an elegant, free-standing metal stand.
Utilising quantum dot technology, QLED TV takes light and turns it into breath-taking colour. 100% colour volume is achieved (DCI-P3 standard measure), for a realistic picture of rich, authentic colour of over a billion hues.
HDR powered by HDR10+ expands light, dark and every colour in between to extraordinary new levels, so this model's picture gets closer to real life. The supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards.
Serif Ambient Mode
Removing the blank screen, the Serif can display decorative content from the Bouroullec palette with two exclusive patterns.*
NFC & Bluetooth on TV
Stream music from your smart device to the Serif and hear your favourite music via NFC and Bluetooth.
Quantum Processor 4K
Experience a 4K AI TV that continually optimises the picture and sound performance.
Adaptive Picture and Sound
Visuals and audio adapt, both to the type of content you’re watching, and where you’re watching it.
Unlock the potential of 4K gaming TV technology.
Control your Art, TV and all of your compatible devices and content with the One Remote Control in stylish white.
Samsung Smart TV and Apps
Powered by Tizen, Samsung’s smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.
Multiple Voice Assistants
For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.
10-Year Screen Burn Warranty
Samsung are offering a 10 year screen burn warranty to all customers. This way, you’re covered – no matter what. Just register your TV here
after you’ve set it up.