Found in Selby Home Bargains. Next price I could find is £1.35 from Waitrose. Doom Bar Zero is a perfectly balanced beer combining subtle yet complex flavours while being alcohol free, Doom Bar Zero is both satisfying and deliciously moreish. The perfect beer after a cold surf when you have to drive home.Aromas of spicy resinous hop, sweet roasted malts. The palate is balanced, succulent dried fruit and lightly roasted malt. The finish is moreish with a subtle bitterness.Food Pairing:Great with battered seafood like calamari, grilled white fish or pork.