Sadly the ikea stuff is a disappointing option. I got some of the £7 GU10s and the light just doesn't suit all spaces - too warm for our kitchen. The £12 ones may be better, but the bulbs themselves are physically ugly and won't fit in a lot of recessed downlight fittings. There are some cheap innr ones on amazon, but people complain about buzzing... The amazon deal today lets you get the proper white Hue GU10s for £14 each...so I've ordered a dozen for the kitchen :)
After selling the hubs I paid £20 each for coloured. I don't remember a deal on the whites. If you just want whites get Samsung smartthings and a fibaro dimmer and wire the relay in to the socket. Would only cost £50 per light switch plus £100 for smartthings starter pack if it goes on offer again. Another option would be to use the IKEA stuff.
Is there much chance the white GU10's will be cheaper on prime day? Havent followed HUE so not sure on price history. But considering wether to pull the trigger on 18 GU10's @ current price.
Sorry, cold, it's all cheaper on Amazon and Argos. Annoyingly I need another 3 GU10 colour and I know the best thing to do is wait until prime day next month grrrrr....
Just looked at Amazon at the GU10 dual pack - looks like they have. £42.40 instead of £49.99 - with 3 for 2 offer