I found this in Asda Darlington the other day, showing as reduced from £5.50 to £3. Took it to the checkout and it came up as £1.50. I've since been back in the store and found they've adjusted the price tag to show it down from £3 to £1.50. They're really good bottles in my view and well worth the £1.50 investment! It's only the black one that's reduced so much.