sma gold first infant milk £4 @ Asda
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sma gold first infant milk £4 @ Asda

33
Found 11th May 2014
was wondering about alloa asda came across the first infant milk ticketed down to £4 still £9.99 online no idea if its national or if it was a mistake we bought 4 if them
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33 Comments

Did it have £4 on the shelf or just when you went through the till?

it must be a mistake on system as reducing the milk price is illegal

Surely it may be that the use by date is the end of the month and they need it to be sold now, so that the parent can get the use out of it!? Can't see why that would be illegal, yet I don't know this for sure.

Just been to Asda Bearsden it's full price so must be store specific

Yes, it is actually written in law. Companies aren't allowed to reduce said milk because it may persuade mothers to not breastfeed their child. How this makes the decision for them I don't know, but nonetheless, this store should be reminded of it's issue

My understanding was that they were not allowed to promote / reduce the first stage formula, but isn't this classed as a follow on milk because its an infant rather than baby milk?

plane_boy2000

My understanding was that they were not allowed to promote / reduce the … My understanding was that they were not allowed to promote / reduce the first stage formula, but isn't this classed as a follow on milk because its an infant rather than baby milk?



No, this is first stage milk so shouldn't be discounted.

Saying that, Aldi manage to sell it £1 cheaper than any of the big 4 supermarkets. Not sure how they get away with it.

No, this is birth onwards I think. If it's not allowed to be promoted, then surely the adverts should not be allowed! Anyway, the way I see it, it may well be unlawful to sell it at a reduced rate, yet if the use by is soon, then why can't some families benefit from having the product at less than half price. Too much government, not enough common sense.

Does that mean that breast reduction surgery should be illegal
Edited by: "davehornet6" 11th May 2014

Original Poster

dated 2016 shelf ticket price was £4 i no there not ment to bring the price down but hey we got lucky

plane_boy2000

My understanding was that they were not allowed to promote / reduce the … My understanding was that they were not allowed to promote / reduce the first stage formula, but isn't this classed as a follow on milk because its an infant rather than baby milk?



It covers all upto weaning milk - so Aptamil stages 1,2 and 3, SMA 1 and 2, etcetera...

Good on you hightop789, I'd have done the same. It benefits your family by having more money in your pocket at the end of the day. Get stocked up :P In theory they may have bought 6000 pieces at a cost of £3.50 per tin, and then inflate their prices because they know that families will HAVE to pay that price. They still make a profit and it helps families/mothers who may not have the option to breastfeed

chamberbm

Yes, it is actually written in law. Companies aren't allowed to reduce … Yes, it is actually written in law. Companies aren't allowed to reduce said milk because it may persuade mothers to not breastfeed their child. How this makes the decision for them I don't know, but nonetheless, this store should be reminded of it's issue



You don't even get clubcard points for infant milk in tesco.

chamberbm

No, this is birth onwards I think. If it's not allowed to be promoted, … No, this is birth onwards I think. If it's not allowed to be promoted, then surely the adverts should not be allowed! Anyway, the way I see it, it may well be unlawful to sell it at a reduced rate, yet if the use by is soon, then why can't some families benefit from having the product at less than half price. Too much government, not enough common sense.



They can not advertise stage 1 milk, you will never see a TV advert or a page in a magazine showing stage 1 milk. Follow on milk, so from 6 months, can be advertised that's what you will see.

Yeh I know, I work there, and after a customer bought just that, asking for their clubcard they replied with 'you don't get points'. Couldn't believe it. It's not like it's horrid to anyone's health like cigarettes. I mean, you even get points on alcohol :P

I've bought it at asda for £8.74 and they have changed the price back to £9.99 so they must be able to reduce the price!?

chamberbm

No, this is birth onwards I think. If it's not allowed to be promoted, … No, this is birth onwards I think. If it's not allowed to be promoted, then surely the adverts should not be allowed! Anyway, the way I see it, it may well be unlawful to sell it at a reduced rate, yet if the use by is soon, then why can't some families benefit from having the product at less than half price. Too much government, not enough common sense.



The adverts aren't allowed, the formula company are good at making people *think* they've seen stage one advertised but it's only follow-on milk that's advertised.

millie1991

it must be a mistake on system as reducing the milk price is illegal



Home Bargains have sold the SMA Gold for ages for £5.99 for exactly the same tin, and also the white SMA (also suitable from birth) at the same price. They don't currently have it online but still available in some stores. They've sold it at this price for a long time because my daughter was buying it for her little one at birth, who is now 2 1/2. If lower pricing is illegal how do Home bargains do it?

It's just not allowed to be on promotion. If a retailer chooses to sell it cheaper than others that's up to them.

op which asda was this?

The reason for the law around baby milk, is for birth up to 12 months, i.e infant milk, not follow on milk. The law states that they cannot have them on promotion, on sale price, or reduced in any form.
Different retailers obviously can market it at different prices depending on margins, but they cannot put them on sale, promo, or reduced, fluctuations in prices can occur, as long as it doesn't fill one of those reasons.

And the actual reasoning behind this isn't anything to do with mothers not breastfeeding, it is that years ago people who used formula, would jump between different brands/makes depending on what was cheapest/on sale that week, and it can cause massive problems for a newborn baby's digestive system having to get used to a different milk every other week, and can have serious detriment to the baby's health, hence this.

Also, the reason no points etc can be earned on them, isn't anything to do with encouraging people to buy it, its because it can be seen as a partial discount/remuneration for purchasing it, and that falls into the discount reason, and therefore illegal.

Before anyone wants to kill me, i'm not saying its right or wrong, just stating the facts, had to do full retail law course as part of my job in retail management, so thought id help by letting people know the real reason instead of the fake reasons people who don't know, or people working on the tills who get asked just make up instead of admitting they don't know!

I love that you just thought I made something up, I was just putting my two pence worth in as to why I thought this may be the case. Thank you for clearing this up nonetheless.

No I didn't mean you made it up! I mean that so many people, especially those who work in retail don't know and will make up a reason if asked and it then spreads until the majority of people think it's the real reason! I'm not that mean!!

I bought it in morrisons for £8 last week so i dont know how they can reduce it

Brilliant deal if u can get it!!! I bought it for £9.99 in coleraine store sat night!! I'd b stocking up at this price.

they sell them for 8.99 in aldi and also saw them in morrisons the other day for either 8.35 or 8.75 they were

millie1991

it must be a mistake on system as reducing the milk price is illegal

why is it illegal? is it to encourage people to breastfeed? just wondered.

penniesinmypocket

why is it illegal? is it to encourage people to breastfeed? just … why is it illegal? is it to encourage people to breastfeed? just wondered.

i have read all the comments NOW and have my answer.thank you.;-)

http://www.legislation.gov.uk/uksi/1995/77/regulation/19/made

It is definitely illegal to discount any first stage infant milk. Retailers should be aware of this.

Think this is the first post I've come across where people seem to be arguing against the price reduction!! oO

AadamMoha

And the actual reasoning behind this isn't anything to do with mothers … And the actual reasoning behind this isn't anything to do with mothers not breastfeeding, it is that years ago people who used formula, would jump between different brands/makes depending on what was cheapest/on sale that week, and it can cause massive problems for a newborn baby's digestive system having to get used to a different milk every other week, and can have serious detriment to the baby's health, hence this.



Nonsense. It's for the exact same reason as they aren't allowed to advertise it. Promotion of bottle milk discourages healthier breast milk and sales/ other forms of discounting are a form of enticement to encourage more people to buy breast milk. The suggestion it's just because flipping between feeds is unhealthy and that this needs to be stamped out is clearly nonsensical. It's be like saying once you've had brocolli you must never have any other type of green veg as your poo may be different!

unicef.org.uk/Bab…la/

That's very true. All formula milk is the same, as in it all has to meet standards, there is no superior formula. Its perfectly fine to choose a formula based on what works out the cheapest.

AadamMoha

No I didn't mean you made it up! I mean that so many people, especially … No I didn't mean you made it up! I mean that so many people, especially those who work in retail don't know and will make up a reason if asked and it then spreads until the majority of people think it's the real reason! I'm not that mean!!



No worries, I just hope that this kind of issue can be looked at in a legal sense now. I think it's silly that they bloat the prices of these. Time will tell I suppose
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