It's Black Friday and everyone seems to be on the hunt for cheap OLED Tvs
This seems to be the cheapest Sony 55" A8 (KD55A8) TV at Hills Sound and Vision (a Euronics retailer).
This Sony was chosen as the best Living Room TV and the best TV for motion handling (eg football) in 2020 by Vincent Teoh in the annual HDTV blind shootout test.
You should support your local retailers but Hills do have a physical store and online so you could get John Lewis or Richer Sounds to price match. Richer Sounds will also beat the price by another £20 so potentially £1,229
Now reduced to £1,249 therefore potentially £1,229