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Sony Bravia 40 inch KDL40EX401U / Full HD 1080p / Freeview / LCD TV - PLAY.COM - £419.99
Sony Bravia 40 inch KDL40EX401U / Full HD 1080p / Freeview / LCD TV - PLAY.COM - £419.99

Sony Bravia 40 inch KDL40EX401U / Full HD 1080p / Freeview / LCD TV - PLAY.COM - £419.99

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Sony Bravia 40 inch EX401 / Full HD 1080p / Freeview / LCD TV / Black

Key Features:
Full High Definition 1080 picture quality
Enhanced picture quality ensuring realistic colour reproduction
Simple and easy to use with XrossMediaBar
Easy connectivity with 4x HDMI, USB and BRAVIA Sync technology
In-built light sensor for optimal colour reproduction
BRAVIA Engine 2 technology for advanced picture quality
Realistic movie experience via 24p

Hope that this is useful to someone.

14 Comments

don't forget the quidco!!

not a bad price for an old TV, upside is the BE2 engine is better for gaming compared to the EX403 but no Freeview HD and no internet and with the VAT back the EX403 works out £460 (Amazon current selling price £539.99) with Freeview HD and internet, actually Play also do the 40" EX403 for £460 with the VAT back
Edited by: "tdk2bu" 13th Dec 2010

was in the sony centre at the wknd and this was 480 with a 5 year guarantee.....
also the ex403 we got for 480 with the vat back and a 5 year guarantee....
depends on if you think the guarantee is worth it or not

Original Poster

dazzahu

don't forget the quidco!!



What is the quidco worth on this??

Thanks

My parents purchased this TV (going against my advice btw) for around this price on a long expired amazon deal - they are over the moon wih the tv. The sony badge gives its a certain prestige, and the picture quality although I notice the motion blur in fast moving images is not an issue for them. This is a 40" sony for a little over £400 - and for that reason I vote hot.

Price shown - £634.99?

expired, showing £634.99
Edited by: "Dapa" 14th Dec 2010

Personally I'd go for the 40EX503, a significantly better TV for approx £550 after cashback

Also the LE40C650 and LE40C580 are very good TV's in this price range

BestBuy are offering 14.89% Cashback and some TV#s have 10-15% off

hotukdealz

Personally I'd go for the 40EX503, a significantly better TV for approx … Personally I'd go for the 40EX503, a significantly better TV for approx £550 after cashbackAlso the LE40C650 and LE40C580 are very good TV's in this price rangeBestBuy are offering 14.89% Cashback and some TV#s have 10-15% off



Looking for a 40"+ TV now but not sure which one to go for. What are the significant difference between 40EX403 and 40EX503 other than price?

Think it's the same price at Amazon.

MacGyverUS:
503 has 100Hz Motion Blur technology. Sone people will argue this is a bad thing and better turned off!

I'm torn between the 503, Panny G20 and LG 790 (discontinued).

I've just been into Comet and they had the 403 & 503 side by side. I definitely noticed jerking on scrolling text. It's such a shame they insist on using Coax to wire them all up in the shops!!

ddaddy

MacGyverUS:503 has 100Hz Motion Blur technology. Sone people will argue … MacGyverUS:503 has 100Hz Motion Blur technology. Sone people will argue this is a bad thing and better turned off!I'm torn between the 503, Panny G20 and LG 790 (discontinued).



yeah i really wanted the 46G20 or 50G20 panny but went for Sony KDLEX73U in the end, always wanted a Sony TV

ddaddy

I've just been into Comet and they had the 403 & 503 side by side. I … I've just been into Comet and they had the 403 & 503 side by side. I definitely noticed jerking on scrolling text. It's such a shame they insist on using Coax to wire them all up in the shops!!



Which one you decided to go for at the end - 403 or 503? I supposed 503 has jerking effect on scrolling text?
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