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Sony Bravia KD49XF9005 ED HDR 4K Ultra HD Smart Android TV, 49" - £949 - 5 Year Warranty @ John Lewis & Partners
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Sony Bravia KD49XF9005 ED HDR 4K Ultra HD Smart Android TV, 49" - £949 - 5 Year Warranty @ John Lewis & Partners

106
Posted 15th Aug 2018
I’ve been looking at getting this TV, price was £1049 at JL yesterday, same as Currys. It’s now £100 cheaper plus you get a 5 year warranty
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To be fair the price had to drop because the LG B7 is still around from last year with price to match. I personally prefer the LED but you can understand why Sony had to drop the price of their LED when it matched a theoretically superior OLED. I say theoretically because OLED has the superior blacks and contrast levels which is definitely key for the best picture quality. But modern LEDs still have great contrast levels almost matching OLED but superior HDR brightness.

Heat
Edited by: "Enet" 15th Aug 2018
This has dropped pretty quickly. Mustn't be moving.
106 Comments
This has dropped pretty quickly. Mustn't be moving.
Hoping LG oled is around 1kby December otherwise buying this.
To be fair the price had to drop because the LG B7 is still around from last year with price to match. I personally prefer the LED but you can understand why Sony had to drop the price of their LED when it matched a theoretically superior OLED. I say theoretically because OLED has the superior blacks and contrast levels which is definitely key for the best picture quality. But modern LEDs still have great contrast levels almost matching OLED but superior HDR brightness.

Heat
Edited by: "Enet" 15th Aug 2018
This is pretty excellent as the previous model (the XE9005) took until the January 2018 sales to come down to sub-£1000 levels!!!!
BrianM15/08/2018 22:02

This is pretty excellent as the previous model (the XE9005) took until the …This is pretty excellent as the previous model (the XE9005) took until the January 2018 sales to come down to sub-£1000 levels!!!!


Actually it went down in November if you knew where to look XE9005 was a great TV, this TV is the new version and even better.
But I'm selling my xe9005 now as I've upgraded.
Edited by: "Enet" 15th Aug 2018
Enet15/08/2018 22:36

Actually it went down in November if you knew where to look XE9005 was …Actually it went down in November if you knew where to look XE9005 was a great TV, this TV is the new version and even better. But I'm selling my xe9005 now as I've upgraded.


OK - John Lewis dropped the XE9005 on Xmas Day (online only of course!) from £1095 to £949 - I recall this as I was waiting for the reduction!
Enet15/08/2018 20:51

To be fair the price had to drop because the LG B7 is still around from …To be fair the price had to drop because the LG B7 is still around from last year with price to match. I personally prefer the LED but you can understand why Sony had to drop the price of their LED when it matched a theoretically superior OLED. I say theoretically because OLED has the superior blacks and contrast levels which is definitely key for the best picture quality. But modern LEDs still have great contrast levels almost matching OLED but superior HDR brightness. Heat


OLED doesn't require the higher brightness of LED for HDR to be just as effective due to the absolute blacks of a OLED
Smadmad15/08/2018 23:19

OLED doesn't require the higher brightness of LED for HDR to be just as …OLED doesn't require the higher brightness of LED for HDR to be just as effective due to the absolute blacks of a OLED


If that was true then why are LG upping the maximum brightness level each year?
For fun? Its talked about in nearly every review from respected reviewers. Are they making it up?
Also what about the ABL protection circuitry? When the screen is showing a majority white scene like a snowy mountain the whole screen dims in order to protect the panel from using too much electricity and overheating.
So when ABL kicks in, an OLED screen cant go beyond 200 nits. Most top end Samsung TVs will show the same scene at 1000+ nits for at least 30 seconds before dropping to 500 nits. A top end Sony will show the same scene at 1000+ nits for as long as its needed.Are you saying that the difference between 200 and 1000 nits isn't noticeable?

OLED is awesome and rightly lauded as the display tech of the future. This years OLED TVs are masterclasses in overall picture quality. But it isn't perfect no matter what the marketing tries to sell you on.

Anyway this LED TV is a great TV for a great price.
Edited by: "Enet" 16th Aug 2018
BrianM4 h, 42 m ago

OK - John Lewis dropped the XE9005 on Xmas Day (online only of course!) …OK - John Lewis dropped the XE9005 on Xmas Day (online only of course!) from £1095 to £949 - I recall this as I was waiting for the reduction!


Also a smaller company dropped the price in November. I know because I used it to price match with Richer Sounds.
Enet15/08/2018 20:51

To be fair the price had to drop because the LG B7 is still around from …To be fair the price had to drop because the LG B7 is still around from last year with price to match. I personally prefer the LED but you can understand why Sony had to drop the price of their LED when it matched a theoretically superior OLED. I say theoretically because OLED has the superior blacks and contrast levels which is definitely key for the best picture quality. But modern LEDs still have great contrast levels almost matching OLED but superior HDR brightness. Heat


And sony also has better motion handling and a better x1 extreme procceser, give a overall better picture quality
Enet16/08/2018 03:40

If that was true then why are LG upping the maximum brightness level each …If that was true then why are LG upping the maximum brightness level each year? For fun? Its talked about in nearly every review from respected reviewers. Are they making it up?Also what about the ABL protection circuitry? When the screen is showing a majority white scene like a snowy mountain the whole screen dims in order to protect the panel from using too much electricity and overheating.So when ABL kicks in, an OLED screen cant go beyond 200 nits. Most top end Samsung TVs will show the same scene at 1000+ nits for at least 30 seconds before dropping to 500 nits. A top end Sony will show the same scene at 1000+ nits for as long as its needed.Are you saying that the difference between 200 and 1000 nits isn't noticeable? OLED is awesome and rightly lauded as the display tech of the future. This years OLED TVs are masterclasses in overall picture quality. But it isn't perfect no matter what the marketing tries to sell you on.Anyway this LED TV is a great TV for a great price.


Bang on oled isn't perfect is still has its flaws, I noticed the brightness difference with my brother in law LG OLED compared to my Sony xe 8004 but the main issue was the motion on the LG it was juddering on footy, glad I chose the Sony
I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV
mobily16/08/2018 08:16

I have the XE9005 which is superb but Android is terrible on it. Any …I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV


My current Sony Bravia is an older model but has Android TV. I’ve put Terrarium TV app on it and I’ve got an app so I can use my IPTV subscription and watch the football. Never had an issue with either of them. Not sure what else I need on it....
mobily5 m ago

I have the XE9005 which is superb but Android is terrible on it. Any …I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV


No improvements. Same laggy experience.
mobily16/08/2018 08:16

I have the XE9005 which is superb but Android is terrible on it. Any …I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV


I have the XE9005 and, somewhat unusually, I find Android quite easy to live with! Perhaps as I don’t use Freeview and/or YouView much!

One benefit is that Android TV might get support for longer than proprietary TV OS’s
Edited by: "BrianM" 16th Aug 2018
mobily16/08/2018 08:16

I have the XE9005 which is superb but Android is terrible on it. Any …I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV


There are 3 main differences between this TV and your XE9005.
The new TV has the X1 Extreme chipset as opposed to the old X1 chipset and it does make a difference in picture quality but not such a huge one that you should necessarily upgrade. Android will run a "little" better on the new TV.

The new TV is also a little brighter and that helps with HDR highlights and colour volume.If HDR is your priority then this is the better set.

However the big difference is in motion. The new motion tech that Sony have introduced is so good that they have incorporated it into their new master series TVs. Even my TV doesn't have this but I really hope that Sony implements it since I do have the same X1 Extreme chipset.
BrianM16/08/2018 08:32

I have the XE9005 and, somewhat unusually, I find Android quite easy to …I have the XE9005 and, somewhat unusually, I find Android quite easy to live with! Perhaps as I don’t use Freeview and/or YouView much!One benefit is that Android TV might get support for longer than proprietary TV OS’s


The main advantage for me is that I can install apps, many of which aren't necessarily official lol.
Enet15/08/2018 22:36

Actually it went down in November if you knew where to look XE9005 was …Actually it went down in November if you knew where to look XE9005 was a great TV, this TV is the new version and even better. But I'm selling my xe9005 now as I've upgraded.


Just out of interest what is your chosen upgrade from a 9005?
BrianM9 m ago

Just out of interest what is your chosen upgrade from a 9005?


XE9305. But the XF9005 would be a close second.
Bavy5 h, 13 m ago

Bang on oled isn't perfect is still has its flaws, I noticed the …Bang on oled isn't perfect is still has its flaws, I noticed the brightness difference with my brother in law LG OLED compared to my Sony xe 8004 but the main issue was the motion on the LG it was juddering on footy, glad I chose the Sony


That's more to do with the way OLED works. Some of us are more susceptible than others in seeing OLED judder on 24 fps sources. It's kind of like the 50 hz error which occurs on my old XE9005. I could never see it, but it is there and well documented.

I really considered getting OLED as it is a great technology producing the best picture quality overall. But I couldn't see such a massive difference in quality between the LG and my LED to justify the downsides. .
Edited by: "Enet" 16th Aug 2018
Enet16/08/2018 08:37

The main advantage for me is that I can install apps, many of which aren't …The main advantage for me is that I can install apps, many of which aren't necessarily official lol.


Which apps... Talk to me!
Candystore16th Aug 2018

My current Sony Bravia is an older model but has Android TV. I’ve put T …My current Sony Bravia is an older model but has Android TV. I’ve put Terrarium TV app on it and I’ve got an app so I can use my IPTV subscription and watch the football. Never had an issue with either of them. Not sure what else I need on it....


Tell me more!
I'm really torn. I nearly got the XE9005 last year, after purchasing and returning a 55" Samsung as A.) it was crap and B.) 55" just seemed too big for the room.

I really want a new 4k HDR set, Id love an OLED, but there is no inclincation they will ever make a sub 55" OLED set, and I don't think I'd ever get used to 55" in my lounge.

I'm tempted by this, very tempted. Does anyone own this? Some forums mentioned it wasn't too different from last years, and I'm sure I read a review somehwere tghat said it was worse than the XE90!?
Prior model was better. This has PWM flicker at all brightness levels.
spongebob19138 m ago

I'm really torn. I nearly got the XE9005 last year, after purchasing and …I'm really torn. I nearly got the XE9005 last year, after purchasing and returning a 55" Samsung as A.) it was crap and B.) 55" just seemed too big for the room.I really want a new 4k HDR set, Id love an OLED, but there is no inclincation they will ever make a sub 55" OLED set, and I don't think I'd ever get used to 55" in my lounge. I'm tempted by this, very tempted. Does anyone own this? Some forums mentioned it wasn't too different from last years, and I'm sure I read a review somehwere tghat said it was worse than the XE90!?


Take a look at my comments before where I outline the main differences between the XE9005 and XF9005. If watching sport is your main thing then the XF is definitely the better TV. If watching mostly terrestrial TV then the XF is a little better and doesn't have the 50Hz error. If mainly watch 4K HDR films, the XF is brighter. But, there does seem to be a bit of a panel lottery where some people are reporting issues I never had with my old XE.
Scorching hot
Ah ! The Bravia that would "Never get below a thousand" to some on here a couple of weeks ago.........
jaydrs15th Aug

https://www.richersounds.com/sony-kd49xf9005bu.htmlSame price 6 year …https://www.richersounds.com/sony-kd49xf9005bu.htmlSame price 6 year warranty


In store exclusive, can’t buy online.
Enet16/08/2018 03:40

If that was true then why are LG upping the maximum brightness level each …If that was true then why are LG upping the maximum brightness level each year? For fun? Its talked about in nearly every review from respected reviewers. Are they making it up?Also what about the ABL protection circuitry? When the screen is showing a majority white scene like a snowy mountain the whole screen dims in order to protect the panel from using too much electricity and overheating.So when ABL kicks in, an OLED screen cant go beyond 200 nits. Most top end Samsung TVs will show the same scene at 1000+ nits for at least 30 seconds before dropping to 500 nits. A top end Sony will show the same scene at 1000+ nits for as long as its needed.Are you saying that the difference between 200 and 1000 nits isn't noticeable? OLED is awesome and rightly lauded as the display tech of the future. This years OLED TVs are masterclasses in overall picture quality. But it isn't perfect no matter what the marketing tries to sell you on.Anyway this LED TV is a great TV for a great price.


I was going to give a detailed explaination but I can't be bothered
mobily16/08/2018 08:16

I have the XE9005 which is superb but Android is terrible on it. Any …I have the XE9005 which is superb but Android is terrible on it. Any improvements on this set? I'm still confused as to what benefits there are of an Android TV


Google assistant quite handy
Bavy6 m ago

Google assistant quite handy


How do you use that on the TV?
You have a dedicated microphone button on the remote, you have activate it via Bluetooth settings, you can open apps, you ask it play YouTube videos etc
Any good deals for a Sony 65”?
I have this tv and have to say that in my opinion, there is nothing out there as good At this price point. I looked at lg oled but this suits my needs better. RTINGS give it an amazing review. Scorching hot at this price !
Smadmad56 m ago

I was going to give a detailed explaination but I can't be bothered


Because OLEDs have what has been termed "infinite black" the difference between effectively zero and the highlights gives an effective contrast ratio which allows the lower peak brightness still to be effective. Is that what you wanted to say?
Enet16/08/2018 08:36

There are 3 main differences between this TV and your XE9005.The new TV …There are 3 main differences between this TV and your XE9005.The new TV has the X1 Extreme chipset as opposed to the old X1 chipset and it does make a difference in picture quality but not such a huge one that you should necessarily upgrade. Android will run a "little" better on the new TV. The new TV is also a little brighter and that helps with HDR highlights and colour volume.If HDR is your priority then this is the better set.However the big difference is in motion. The new motion tech that Sony have introduced is so good that they have incorporated it into their new master series TVs. Even my TV doesn't have this but I really hope that Sony implements it since I do have the same X1 Extreme chipset.


why do people use motion tech on TVs? That just makes everything unrealistic and... not the way the filmmaker intended it. Makes me dizzy within minutes as well
mcsmik13 m ago

why do people use motion tech on TVs? That just makes everything …why do people use motion tech on TVs? That just makes everything unrealistic and... not the way the filmmaker intended it. Makes me dizzy within minutes as well


It depends on the TV. Sony is widely regarded as having the best motion handling algorithms which - when set up properly - introduces the least amount of side effects. That was before their implementation of Black Zonal Insertion in this TV which has taken motion to the next level. Add this to the new X1 Ultimate Processor (Master Series TVs) and if they get it right, they could blow even the latest Panasonic right out of the water. Remember their ZD9 was a 2016 flagship TV which is still in the top few LED TVs on the planet in 2018. Their 2nd teir XE94 from 2016/17 is the same. Even their 3rd teir XE93 edge lit TV from 2017 can only be equaled (at best) by the 2018 Samsung Q8.
Edited by: "Enet" 16th Aug 2018
Just bought the 55” of this set. Fantastic pic when calibrated properly we have a very bright front room so that swung it for me over the OLED. Who ever buys it wont be disappointed!
34794017-gGYK2.jpg

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