Sony Bravia KD55XE7002BU 4K HDR Smart TV (X-Reality PRO for Enhanced Clarity, Texture and Detail Picture Quality, 2017 Model) for £521.10 delivered using code @ AO Ebay
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Sony Bravia KD55XE7002BU 4K HDR Smart TV (X-Reality PRO for Enhanced Clarity, Texture and Detail Picture Quality, 2017 Model) for £521.10 delivered using code @ AO Ebay

£521.10eBay Deals
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Found 1st May
Something new. Use code P10MAY at checkout for 10% off and free delivery

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4K UHD for sublime picture quality
With its UHD screen resolution of 3840 x 2160 pixels, the Sony KD55XE7002 is equipped for the 4K UHD revolution. Four times more detailed than Full HD, 4K UHD gives awesome levels of realism are awesome - even when you're sitting close to the TV. Thanks to Sony's 4K X-Reality PRO technology, standard FHD images can be upscaled to near UHD quality, giving the sharpest detail possible from your Blu-rays and other FHD sources.

HDR - High Dynamic Range for stunning contrast
Taking 4K UHD one stage further, this Sony 55" TV is also compatible with HDR (High Dynamic Range). This extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast.

MotionflowXR 100Hz for smooth motion
This Sony is also fitted with Motionflow XR 100Hz, which works especially well with fast moving action, such as sports events, removing the blur you can see with standard TVs. From a Hollywood blockbuster to a Formula One race, XR100 makes a significant difference.

Connect up to your home network and enjoy YouTube and more
Featuring built-in Wi-Fi as well as an Ethernet connection,it's easy to connect the KD55XE7002 to your home network. Once connected you can enjoy a range of 'smart' functions, including accessing web apps such as YouTube.

Web browser
With a built-in web browser it's easy to find your favourite sites. Surf the web on the TV with the Sony's simple interface and enjoy.

Make the most of the HD screenwith Freeview HD
With Freeview HD onboard you can make the most ofthe HD screen without needing any other set-top box. If you're not using Sky, Virgin, BT or another digital TV provider, Freeview HD is the way to go for free-to-access digital TV through your existing aerial. Compared tostandard Freeview, images are far more detailed, with rich colour and enhanced realism.

Record digital TV with USB HDD REC
Thisflexible Sony TV comes with a very handy USB interface. The USB socket notonly playbacks media but also lets you connect up a USB device to use as aPVR (Personal Video Recorder). USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Slim,streamlined design with cable management
The TV unit's design isevery bit as stylish and subtle as you'd expect from Sony, with long-lasting appeal. The Sony features a minimal bezel and silver hairlinefinish stand with built-in cable management. With the cables neatly tuckedout of sight you can appreciate the Sony's sleek design all the more.

Make the move to 4K UHD HDR, with the Sony KD55XE7002 and enjoy a whole new level of realism.
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DrunkOnRedWine1 m ago

£530 is a very good deal. I personally didn't like mine and sent it back …£530 is a very good deal. I personally didn't like mine and sent it back to John Lewis. I found the screen blurry and washed out, I may have got a bad one!


Maybe you were drunk on red wine...
34 Comments
Seems like a pretty good price, I got it in the co-op offer a month or two ago, although, the 'smart' TV part is a bit barebones and buggy (can be slow in navigating, occasional freezing/crashes, luckily not too frequently though) so would be good to use a Chromecast or something else for apps.
Edited by: "magnetman_exe" 1st May
magnetman_exe22 m ago

Seems like a pretty good price, I got it in the co-op offer a month or two …Seems like a pretty good price, I got it in the co-op offer a month or two ago, although, the 'smart' TV part is a bit barebones and buggy (can be slow in navigating, occasional freezing/crashes, luckily not too frequently though) so would be good to use a Chromecast or something else for apps.


My solution was to stop using the remote to control the Smart TV function and get a Logitech keyboard.

The remote struggles big time
£530 is a very good deal. I personally didn't like mine and sent it back to John Lewis. I found the screen blurry and washed out, I may have got a bad one!
DrunkOnRedWine1 m ago

£530 is a very good deal. I personally didn't like mine and sent it back …£530 is a very good deal. I personally didn't like mine and sent it back to John Lewis. I found the screen blurry and washed out, I may have got a bad one!


Maybe you were drunk on red wine...
Xreality Pro is garbage though, just makes everything look wrong. Other than that I like the TV.
unquestioned58 m ago

Xreality Pro is garbage though, just makes everything look wrong. Other …Xreality Pro is garbage though, just makes everything look wrong. Other than that I like the TV.


Can this feature be turned off?
DrunkOnRedWine1 h, 22 m ago

£530 is a very good deal. I personally didn't like mine and sent it back …£530 is a very good deal. I personally didn't like mine and sent it back to John Lewis. I found the screen blurry and washed out, I may have got a bad one!


I'm still using my old Samsung LCD 1080p TV and I'm finding that all LED TV's (usually those less than £1000) are all washed out and blurry compared to my LCD TV. I've only noticed a similar good quality, vibrant picture quality with TV's that are about £2k or more! Like the LG OLED TV's...
Gollywood1 h, 51 m ago

My solution was to stop using the remote to control the Smart TV function …My solution was to stop using the remote to control the Smart TV function and get a Logitech keyboard.The remote struggles big time


I was actually planning on getting a Logitech harmony soon, so hopefully it'll work well with that too.
magnetman_exe2 h, 52 m ago

Seems like a pretty good price, I got it in the co-op offer a month or two …Seems like a pretty good price, I got it in the co-op offer a month or two ago, although, the 'smart' TV part is a bit barebones and buggy (can be slow in navigating, occasional freezing/crashes, luckily not too frequently though) so would be good to use a Chromecast or something else for apps.


How many HDMI ports are there?
dregnet20 m ago

How many HDMI ports are there?


There's 3x HDMI (2x enhanced) , optical out, 3 USB, I can't remember the other ports off the top of my head though
Heat but upgraded my 50” to a 55”; that set had issues so sent it back. i’m now back to the old 50” knowing 55” wasn’t big enough. 65” will be the next jump for me when I can afford it.
Don’t expect anything special,this is a budget TV with budget picture quality..I’s specifically avoid budget Sony TVs,they are worse than many other budget lines by other manufacturers.
Walrus_Man2 h, 9 m ago

Can this feature be turned off?




Yes, it's in the options menu.
WaxMechaniK2 h, 14 m ago

I'm still using my old Samsung LCD 1080p TV and I'm finding that all LED …I'm still using my old Samsung LCD 1080p TV and I'm finding that all LED TV's (usually those less than £1000) are all washed out and blurry compared to my LCD TV. I've only noticed a similar good quality, vibrant picture quality with TV's that are about £2k or more! Like the LG OLED TV's...


Hmm interesting. LED TV's also display images via LCDs, the 'LED' bit refers only to the backlight which in LCD TV's is a fluorescent tube (CCFL, properly speaking).
Currys will of course convince you that LED TV's use a completely new display technology.
Edited by: "hcc27" 1st May
It would help if it said what size it was?
corin.gillingham1st May

It would help if it said what size it was?


It does do hense the 55 in the model number
I've got a similar model with the same Android system.

Press and hold the power button, gives it a reboot.

Also holding the home button allows you to close apps.
unquestioned7 h, 49 m ago

Xreality Pro is garbage though, just makes everything look wrong. Other …Xreality Pro is garbage though, just makes everything look wrong. Other than that I like the TV.



Anything to back this claim? I have this xreality tech on my Sony 4k tv and it seems to work well for all inputs, pc in @4k, ps4 pro, switch upscale. and all looks good and sharp. both for movies and games. What is the impact you are referring to?
WaxMechaniK7 h, 22 m ago

I'm still using my old Samsung LCD 1080p TV and I'm finding that all LED …I'm still using my old Samsung LCD 1080p TV and I'm finding that all LED TV's (usually those less than £1000) are all washed out and blurry compared to my LCD TV. I've only noticed a similar good quality, vibrant picture quality with TV's that are about £2k or more! Like the LG OLED TV's...


I thought it was just me. Yes my old Samsung LCD 40" 1080 is pin sharp, looks amazing - I love the TV. LED 4K TV's of the ones I have seen have been shockingly bad, I'm baffled why so many poor TV's get such good reviews? Maybe there is something in the LCD vs LED observation. I actually went for a LED 1080 Samsung and I find the picture to be good but still not as clear as my trusty old Sammy, I love that old Samsung (did I say that already?)

I thought the modern TV would be so much better but the fact a 8 year old Samsung looks twice as good as most 4K / 1080p LED screens then I guess progress has stagnated.
Edited by: "DrunkOnRedWine" 1st May
koskesh5 h, 30 m ago

Don’t expect anything special,this is a budget TV with budget picture q …Don’t expect anything special,this is a budget TV with budget picture quality..I’s specifically avoid budget Sony TVs,they are worse than many other budget lines by other manufacturers.


Agree 100%
Mugginz45 m ago

Anything to back this claim? I have this xreality tech on my Sony 4k tv …Anything to back this claim? I have this xreality tech on my Sony 4k tv and it seems to work well for all inputs, pc in @4k, ps4 pro, switch upscale. and all looks good and sharp. both for movies and games. What is the impact you are referring to?


That I have one... It's just not good. It makes everything look like an episode of Home & Away. If ridiculous clarity & super bright colours are your thing, fair enough but I just find it to be a crap feature that got turned off pretty quickly.
DrunkOnRedWine18 m ago

I thought it was just me. Yes my old Samsung LCD 40" 1080 is pin sharp, …I thought it was just me. Yes my old Samsung LCD 40" 1080 is pin sharp, looks amazing - I love the TV. LED 4K TV's of the ones I have seen have been shockingly bad, I'm baffled why so many poor TV's get such good reviews? Maybe there is something in the LCD vs LED observation. I actually went for a LED 1080 Samsung and I find the picture to be good but still not as clear as my trusty old Sammy, I love that old Samsung (did I say that already?)I thought the modern TV would be so much better but the fact a 8 year old Samsung looks twice as good as most 4K / 1080p LED screens then I guess progress has stagnated.


The latter part of your statement I completely disagree with. I have a 1080 Samsung which is about 5 years old. It still looks fantastic but it certainly doesn’t match a decent 4K TV.

You need to have a look at mid to high end 4K screens. Sounds like you’ve only seen budget screens. The “twice as good as most 4K” part of your statement was laughable.
Krunch878 m ago

The latter part of your statement I completely disagree with. I have a …The latter part of your statement I completely disagree with. I have a 1080 Samsung which is about 5 years old. It still looks fantastic but it certainly doesn’t match a decent 4K TV. You need to have a look at mid to high end 4K screens. Sounds like you’ve only seen budget screens. The “twice as good as most 4K” part of your statement was laughable.


That is true I have only gone for £650 or less screens, so I guess I haven't really seen a true reflection of how good 4K can be. Sadly mid to high end TV's are beyond my reach price wise. I still stand by the fact my old Sammy looks superb next to the cheaper 4K ranges. It's like night and day in clarity terms. I would say most 4K screens are budget. so the most still counts.
Edited by: "DrunkOnRedWine" 1st May
DrunkOnRedWine9 m ago

That is true I have only gone for £650 or less screens, so I guess I …That is true I have only gone for £650 or less screens, so I guess I haven't really seen a true reflection of how good 4K can be. Sadly mid to high end TV's are beyond my reach price wise. I still stand by the fact my old Sammy looks superb next to the cheaper 4K ranges. It's like night and day in clarity terms. I would say most 4K screens are budget. so the most still counts.


Ahhh I see. I completely agree with you about your Samsung being comparable to budget 4K screens. My old one definitely looks better than a lot of budget TVs. I’m only just now replacing it, not getting rid of it though, will be used in another room.

The new Samsung screens are looking amazing, the QLED ones have surprised me a lot with how amazing they look. I thought it was just gimmick nonsense until I seen them in person.
£530 a hot deal for a 55" TV, Sony really are the M&S of tech....

No offence meant to OP BTW, good deal if for some reason you insist on wanting a Sony TV.
Edited by: "Teasy" 2nd May
Would you get this or the KDL55W805CBU for similar price?
Sony and Android ... rofl .... joke of the decade
What a load of advertising puffery/
unquestioned1st May

That I have one... It's just not good. It makes everything look like an …That I have one... It's just not good. It makes everything look like an episode of Home & Away. If ridiculous clarity & super bright colours are your thing, fair enough but I just find it to be a crap feature that got turned off pretty quickly.


Ah ok. Thanks for the further info.
Actually just checked it and I have all the x-reality stuff turned off too, it all looks a bit overdone. So, I agree with you on that. Didn't mean to question it so bluntly. Love the home and away metaphor. I guess Australia is a bit extra "contrasty" by nature though. Haha..

I have tweaked the colour profiles quite a bit. Also, my set is non HDR, so that may play a factor.
How do you find it for ghosting, input lag, etc.? The main reason I bought this Sony is it is true 10 bit and decent gaming performance.
The model I have is the kd-55x8005c. Which is the EU version of this.
rtings.com/tv/reviews/sony/x810c

Happy with the set overall, with some tuning done?
Edited by: "Mugginz" 2nd May
Mugginz1 h, 42 m ago

Ah ok. Thanks for the further info. Actually just checked it and I have …Ah ok. Thanks for the further info. Actually just checked it and I have all the x-reality stuff turned off too, it all looks a bit overdone. So, I agree with you on that. Didn't mean to question it so bluntly. Love the home and away metaphor. I guess Australia is a bit extra "contrasty" by nature though. Haha..I have tweaked the colour profiles quite a bit. Also, my set is non HDR, so that may play a factor.How do you find it for ghosting, input lag, etc.? The main reason I bought this Sony is it is true 10 bit and decent gaming performance.The model I have is the kd-55x8005c. Which is the EU version of this. rtings.com/tv/reviews/sony/x810cHappy with the set overall, with some tuning done?


I love it, not played a huge amount of games on it so can't comment on input lag but have watched alot of 4k content, both native and upscale using a higher end blu Ray player and its been great. Took a bit of playing around to get the colour settings how I'd like. Not a fan of the control though, always seem to pick it up upside down and the software can be buggy at times. Built in speakers are acceptable aswell but still preferable to have a soundbar, sounds stage or similar.
ffs..........


Postage:
Doesn't post to Scottish Highlands


how 1998....
unquestioned21 h, 9 m ago

I love it, not played a huge amount of games on it so can't comment on …I love it, not played a huge amount of games on it so can't comment on input lag but have watched alot of 4k content, both native and upscale using a higher end blu Ray player and its been great. Took a bit of playing around to get the colour settings how I'd like. Not a fan of the control though, always seem to pick it up upside down and the software can be buggy at times. Built in speakers are acceptable aswell but still preferable to have a soundbar, sounds stage or similar.


Cheers. Pretty happy with my Sony screen too. Quite the opposite experience though. Done quite a bit of gaming in it and watching upscale content directly from the pc (where I guess the TV is responsible for upscaling? Or vlc?)
Not watched much true 4k content on it, bit of amazon prime stuff.
Agree completely on the remote and speakers.
Only recently picked up a ps4 pro which from what I read does a decent job of 4k blurays.
Any 4k blurays you recommend? Ones that really shine, other than the obvious blue planet Attenborough stuff?
Mugginz11 h, 57 m ago

Cheers. Pretty happy with my Sony screen too. Quite the opposite …Cheers. Pretty happy with my Sony screen too. Quite the opposite experience though. Done quite a bit of gaming in it and watching upscale content directly from the pc (where I guess the TV is responsible for upscaling? Or vlc?) Not watched much true 4k content on it, bit of amazon prime stuff.Agree completely on the remote and speakers. Only recently picked up a ps4 pro which from what I read does a decent job of 4k blurays. Any 4k blurays you recommend? Ones that really shine, other than the obvious blue planet Attenborough stuff?


Both bladerunner are awesome, as is the first new star trek, then of course interstellar, arrival, spiderman homecoming, guardians of the galaxy 2, fifth element, the dark knght and dark Knight rises and hopefully with a release date soon will be 2001 a space odyssey.
unquestioned9 h, 59 m ago

Both bladerunner are awesome, as is the first new star trek, then of …Both bladerunner are awesome, as is the first new star trek, then of course interstellar, arrival, spiderman homecoming, guardians of the galaxy 2, fifth element, the dark knght and dark Knight rises and hopefully with a release date soon will be 2001 a space odyssey.


Awesome. Thank you. Will keep an eye out for deals on these
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