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SONY BRAVIA KD55XG9505BU 55" 4K UHD HDR SMART ANDROID TV YOUVIEW £875 @ RGB Direct
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SONY BRAVIA KD55XG9505BU 55" 4K UHD HDR SMART ANDROID TV YOUVIEW £875 @ RGB Direct

£875£99912%RGB Direct Deals
21
Posted 27th Dec 2019

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Cheapest I've seen this. Fantastic TV for the money!

Sony Bravia KD-55XG9505

X1 Ultimate for powerful picture processing
At the heart of this 55 inch Sony TV lies their flagship processor – X1 Ultimate. This processor intelligently enhances the brightness of hundreds of different picture elements, giving incredibly realistic and detailed images. X1 Ultimate is also the power behind upscaling FHD images to UHD 4K – bringing new life to your Blu-ray collection and non-4K TV shows.

Stunning contrast and detail from Full array LED backlighting with X-Tended Dynamic Range Pro
The Sony Bravia KD-55XG9505 uses a full-array LED backlight with ultra-dense structure for the most effective LED screen yet. This ultimate level of brightness control boosts contrast levels, giving deeper blacks, dazzling whites and truer colour between. The TRILUMINOS display with X-Tended Dynamic Range Pro offers true-to-life colour for a more natural and believable colour balance.

The smoothest images with X-Motion Clarity
Sony’s X-Motion Clarity makes use of the LED panel’s full array dimming technology to deliver smoother and brighter images. By controlling the backlighting with greater precision this Sony 55” TV offers enhanced realism, especially with fast-moving sports and action movies.

HDR support, including Dolby Vision
HDR maximises picture quality, bringing detail to the darkest areas of the picture as well as making the overall image look more life-like than ever. As well as HDR10 and HLG formats, this Sony is also compatible with Dolby Vision. Dolby Vision optimises the HDR format to give quite simply the sharpest, most accurate images possible. Very much an industry standard, Dolby Vision continually adjusts the picture for the most remarkable realism.

Acoustic Multi-Audio for enhanced sound
Acoustic Multi-Audio uses an array of speakers around the body of the TV to provide sound that’s as closely related to the picture as possible. As well as the usual down-firing speakers, sound positioning tweeters tie-in the sound for perfect voice sync.

Android TV at its best yet
Bringing together photos, music, movies, Internet and apps, the Sony Android system makes accessing a huge range of entertainment easy. Sony’s latest Android TVs are up to 60% faster at launching apps than before. This means that as you switch between YouTube, Netflix and the Home Menu you get a more responsive feel and can enjoy your content sooner.

Hands free Google Assistant for effortless interaction
Built-in Google Assistant and advanced voice control makes finding content easier than ever. You can find new entertainment, check schedules and control your smart home simply by talking to the screen. For universal control, the system also works with Alexa (once connected to a suitable device) and Apple AirPlay/HomeKit via AirPlay.

Make TV easy, with YouView
YouView is a popular innovation that brings together live and on demand TV in an effortless, intuitive way. The simple menu page lets you easily find live or catch-up programmes, without having to open separate apps.

Premium quality – right down to the remote control
With its softened bezel and striking, aluminium stand, the Sony KD-55XG9505 makes a strong statement of style in your room, without overpowering it. The supplied table stand offers stylish support, or you can mount it on the wall. Every detail is perfectly designed – right down to the premium, metal-faced remote control.

Enjoy all the benefits of a flagship TV, with the LED range-topping Sony Bravia KD-55XG9505.
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Top comments
Aretak27/12/2019 22:54

This is a complete myth.


No it isn't. Grow up and accept that not everyone has to share your fanboy tunnel vision.

OLED burn-in (just like plasma burn-in before it) is a very real and concerning issue for gamers.
21 Comments
Best price I've seen for the best TV arround £800.

Think Rrp is about 1400?
This or the Samsung q80 same size?
65" version has its price set in stone at £1400 everywhere it seems. Was hoping that would get a discount but I'm probably going to have to bite the bullet (too much of a risk of it being silently discountinued and the stock disappearing)
jobi59uk27/12/2019 20:12

This or the Samsung q80 same size?


poor viewing angles on sony according to review
TVs around this price have a tough time up against OLED sets which have been dropping to just a smidge under £1k lately. If I was in the market for a new telly and could afford £875 for this one, I'd be seriously considering holding out for an LG OLED for around 10% more.
89quidyoucantgowrong27/12/2019 21:37

TVs around this price have a tough time up against OLED sets which have …TVs around this price have a tough time up against OLED sets which have been dropping to just a smidge under £1k lately. If I was in the market for a new telly and could afford £875 for this one, I'd be seriously considering holding out for an LG OLED for around 10% more.


Not if you spend regular amount of time gaming though
benji_120527/12/2019 22:27

Not if you spend regular amount of time gaming though


This is a complete myth. You can game just fine on an OLED. They're fantastic for gaming in fact. As long as you're not playing only one game for literally thousands of hours, you're not going to see any burn-in. Even then you may not have any problems depending on the game. I still have a first-gen PS Vita using an early OLED screen with zero protections against burn-in and a panel that's more susceptible to it, and even that has absolutely zero burn-in, despite thousands of hours of usage over the years (and I still use it to this day as a portable emulation machine). And that's a dedicated gaming device. The amount of misinformation floating around regarding OLEDs is staggering.
Aretak27/12/2019 22:54

This is a complete myth. You can game just fine on an OLED. They're …This is a complete myth. You can game just fine on an OLED. They're fantastic for gaming in fact. As long as you're not playing only one game for literally thousands of hours, you're not going to see any burn-in. Even then you may not have any problems depending on the game. I still have a first-gen PS Vita using an early OLED screen with zero protections against burn-in and a panel that's more susceptible to it, and even that has absolutely zero burn-in, despite thousands of hours of usage over the years (and I still use it to this day as a portable emulation machine). And that's a dedicated gaming device. The amount of misinformation floating around regarding OLEDs is staggering.


I tend to have a good gaming sesh once a week. Can be 3-4 hours in one go on one game e.g COD / FIFA / GTA etc. I think that only ends in a horror story.
Aretak27/12/2019 22:54

This is a complete myth.


No it isn't. Grow up and accept that not everyone has to share your fanboy tunnel vision.

OLED burn-in (just like plasma burn-in before it) is a very real and concerning issue for gamers.
benji_120527/12/2019 23:00

I tend to have a good gaming sesh once a week. Can be 3-4 hours in one go …I tend to have a good gaming sesh once a week. Can be 3-4 hours in one go on one game e.g COD / FIFA / GTA etc. I think that only ends in a horror story.


Three of the hosts on one of the world's biggest gaming podcasts have OLEDs and two of those people have burn-in on their sets.

Rtings also warn about it in their reviews.

But apparently it's a myth.
Swings and roundabouts. This has better motion and upscaling, better colours especially than low end OLEDs and completely stress free for burnin. OLEDS have better blacks and contrast, better viewing angles and LG has arguably better software, though if Kodi etc is your thing you'll love the Android despite its clunckiness. X1 Ultimate is actually very responsive in use unlike older versions. Anyway it's horses for courses as I said. Neither tech is currently "better", it depends what you prefer as a buyer and I haven't regretted buying this TV for one second. Scorching at this price!
Good price, great picture but buggy, screen goes off and sound crashes. Had to return mine for refund.
I just bought this today after getting John Lewis to price match. Everything great so far. Android menus are fine. Viewing angles are fine - in fact better than fine. Games great, 4k content all good. I honestly think people get bogged down far too much in details online when purchasing a tv. End of the day this is Sonys flagship led 4k tv for 2019. Its amazing and this is a hot price. The 65 inch is £500 more and OLEDs while maybe better are still more expensive and unproven that they can avoid screenburn. This TV will last me a good 5 years or so and I'm very happy. Highly reccomend this TV for anyone looking for a solid 55inch led TV with excellent all round performance.
jobi59uk27/12/2019 20:12

This or the Samsung q80 same size?


For gaming Samsung. If you don't game, Sony I would say
Aretak27/12/2019 22:54

This is a complete myth. You can game just fine on an OLED. They're …This is a complete myth. You can game just fine on an OLED. They're fantastic for gaming in fact. As long as you're not playing only one game for literally thousands of hours, you're not going to see any burn-in. Even then you may not have any problems depending on the game. I still have a first-gen PS Vita using an early OLED screen with zero protections against burn-in and a panel that's more susceptible to it, and even that has absolutely zero burn-in, despite thousands of hours of usage over the years (and I still use it to this day as a portable emulation machine). And that's a dedicated gaming device. The amount of misinformation floating around regarding OLEDs is staggering.


Correct me if I'm wrong, butI thought oleds crushed blacks on top of the potential for screen burn in which some manufacturers won't even cover.
Edited by: "187kid" 28th Dec 2019
tfeb28/12/2019 01:14

I just bought this today after getting John Lewis to price match. …I just bought this today after getting John Lewis to price match. Everything great so far. Android menus are fine. Viewing angles are fine - in fact better than fine. Games great, 4k content all good. I honestly think people get bogged down far too much in details online when purchasing a tv. End of the day this is Sonys flagship led 4k tv for 2019. Its amazing and this is a hot price. The 65 inch is £500 more and OLEDs while maybe better are still more expensive and unproven that they can avoid screenburn. This TV will last me a good 5 years or so and I'm very happy. Highly reccomend this TV for anyone looking for a solid 55inch led TV with excellent all round performance.


Agree with this. People get so bogged down with reviews, tech specs etc but you've got to see the TV in the flesh and consider your circumstances. For lots of people, lots of the issues such as viewing angle, response times etc won't even be noticed, nor will their requirements be extreme enough to test the so called weak points of either set.

For me, this Sony is a great option for several years until we see the direction of travel for OLED and if screen burn is to be resolved.
Showing £999 for me
thekitkatshuffler27/12/2019 23:11

Three of the hosts on one of the world's biggest gaming podcasts have …Three of the hosts on one of the world's biggest gaming podcasts have OLEDs and two of those people have burn-in on their sets.Rtings also warn about it in their reviews.But apparently it's a myth.


Got a link to the vid you’re talking about? I’m in the market for a new TV!
StONE_ROdGEr29/12/2019 21:54

Got a link to the vid you’re talking about? I’m in the market for a new TV!


Did you mean to quote someone else? I haven't mentioned a video.
thekitkatshuffler29/12/2019 21:57

Did you mean to quote someone else? I haven't mentioned a video.


Whoops, I meant podcast (duh!)
StONE_ROdGEr29/12/2019 22:45

Whoops, I meant podcast (duh!)


Haha. It's two of the Giant Bomb presenters - giantbomb.com/sho…st/

They've mentioned it on a few podcast episodes but I don't know specifically which ones I'm afraid. They're all big fans of their OLED picture quality, but two of them acknowledge that they both have permanent burn-in on their sets.
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