Use code TVOFFER5 to get this price. The Amazon option is available on the right of the page and although, it's temporarily out of stock, you'll only be charged the £455.05 when it's been dispatched. If if falls in price or is cheaper elsewhere, just cancel your order. The 5% off code expires 26th October 2010.
Sony Bravia KDL40EX403U 40-inch Widescreen Full HD 1080p LCD Internet TV with Freeview HD only £455.05 delivered @ Amazon + Nectar