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Sony Bravia XR XR50X90J (2021) 4K UHD Smart TV, 50 inch - £779 with code @ John Lewis & Partners for members

Posted 27th Dec 2021

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75 inch is also available for £1499

Sony Bravia XR XR75X90J (2021) LED HDR 4K Ultra HD Smart Google TV, 75 inch with Youview/Freesat HD & Dolby Atmos, Black (johnlewis.com) - £1499 with code

5 year guarantee included

To get Free £20 Voucher with Orders Over £100 via VoucherCloud at John Lewis, please start your purchase through the link below (Valid until 27/12/2021)


Receive £100 off with promotional code

Exclusively for new & existing My John Lewis members
How to claim:

  • 1. If you're not already a member,
join My John Lewis for free to receive all the benefits
2. Add this item to your basket
3. Click on the ‘Add promotional code’ link at the payment stage of checkout and enter SONYMYJL100 to claim your discount.

Terms and conditions apply
Only one promotional code may be used per transaction

Sony's Bravia XR X90J combines a superb 4K HDR picture, immersive sound, and the smart convenience of Google. Powered by Sony's Cognitive XR processor, its Full Array LED screen means exceptional contrast, enriched by the authentic colour of an XR TRILUMINOS Pro display, while Dolby Vision HDR, Dolby Atmos sound and Acoustic Multi-Audio tech unite to deliver an immersively cinematic experience. Google TV brings you a huge range of apps including your favourite streaming services, and you can control it by voice with the Google Assistant, using the remote.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.


Cognitive Processor XR: uses human perspective analysis to optimise hundreds of thousands of elements in an instant, for stunning contrast, and a picture that feels deep, natural, and real.XR Contrast: analyses visual data, enhancing pictures for real-life colour and depth.XR TRILUMINOS Pro: produces a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise detail.XR Motion Clarity: fast moving pictures are smooth and realistic. It delivers a blur-free image without losing brightness; ideal for sport, action and gaming.Acoustic Multi Audio: sound positioning tweeters ensure high frequency sounds come from where the action is happening on the screen.Dolby Atmos Sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.Living Decor: Blends the TV into your living space with on screen artwork, personal photos, screensaver themes and clock options.
Google TV
Google TV gives easy access to your favourite content, services and compatible smart devices. Using the voice remote, you can ask the Google Assistant to connect and communicate with other smart devices. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more*. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

Youview catch-up
In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Hub, All 4 and My5.** You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1 & 2, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave.

Flush surface design
Its bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...

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