Sony KD-55XE9005BU 55" 4K Ultra HD Smart LED TV  £1074 with code at Co-op Electrical  (potentially £999.89 after Membership discount and Cashback)
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Sony KD-55XE9005BU 55" 4K Ultra HD Smart LED TV £1074 with code at Co-op Electrical (potentially £999.89 after Membership discount and Cashback)

34
Found 10th Jan
Originall £1,149

+ Discount code 'PCT75' (£75 of a £999 spend) (£1,074)
+ 5% Members cash back (& 1% for charity)
+ 2% Quidco
Possibly making it £999.89

Also includes a 5-year guarantee (but possibly not on par with JL's customer service).

Product Description

4K UHD, Full Array LED BACKLIGHT SYSTEM WITH LOCAL DIMMING, 4K X-REALITY PRO, XDR PRO, HDR = High Dynamic Range Compatible, X1 PROCESSOR, TRILUMINOS.

The Sony Bravia XE90 is a 4K HDR TV with brilliant High Dynamic Range picture and a beautifully slim aluminium bezel.

It also comes with the Android TV platform for all your favourite apps and online features.

The exceptional, true-to-life detail of 4K resolution and High Dynamic Range just got even better, thanks to our new 4K HDR Processor X1.

Whether you're watching a movie or a regular broadcast, the new and improved processor creates a reality that you can really feel - it's like watching the world through a window.

This realism is improved further by our Full Array LED Backlight system and Extended Dynamic Range Pro, delivering five times the contrast of our conventional LED TVs, while the Triluminos Display brings a much wider range of colours and hues to life, so you can enjoy exceptional picture quality, superb contrast and vibrant colours on screen.

With a slim profile and discreet aluminium bezel, this TV is designed to keep you focused firmly on the entertainment on-screen, while also complimenting your living space beautifully.

There's also a convenient cable management system, so don't need to worry about trailing cables anymore and the unique slate stand makes a subtle design statement of its own.

Enjoy a whole host of apps and exciting features now on the big screen, with Android TV.

Chromecast built in lets you cast your favourite videos, photos and apps from your smartphone straight to the TV, while the intelligent Voice Search feature makes it easy to search the Internet or start watching that film you've been waiting for simply by talking into your Voice Remote.

Using Youview, the seven day scroll back TV guide brings together catch up TV across BBC iPlayer, ITV Player, 4oD and Demand. User interface may differ.

You'll also find hundreds of apps that have been specifically designed for the big screen in the Google Play Store. Your smart TV just got a whole lot smarter.

The Sony BRAVIA XE90 delivers incredible contrast, colour and clarity in 4K HDR, plus the many features and benefits of Android TV, matched by an elegant design that will add style to any home.
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Top comments
Original Poster
a12312313 m ago

This discount is not enough given the new TV's just around the corner …This discount is not enough given the new TV's just around the corner following CES.The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45. If they bring micro full array to the other QLEDs it will be better than the Sonys.


The 2018 range will come with full retail prices, the equivalent XF and Samsung 2018 models will be £1,500+ and like the 2017 models, take ~9 months before they're ~£1,200 - at which point the 2019 models will be announced and people will say the same thing about the 2018 models.
34 Comments
Good deal.
Awesome tv!, I bought this last month.
Only gripe is the viewing angle is rather limited.
Use for my Xbox one x. Game mode in HDR.
been that price for a weeks and avalible on other selling for same price, not to mention combineing with morrision gift card, you can get this £150 cheaper
Edited by: "sion22" 10th Jan
It has been hovering around 1079 - 1099 for a litle while now at various retailers. The potential TopCashBack and the membership discount bringing it to £999 is the lowest price I can find.
Original Poster
sion2226 m ago

been that price for a weeks and avalible on other selling for same price, …been that price for a weeks and avalible on other selling for same price, not to mention combineing with morrision gift card, you can get this £150 cheaper


I'm not familiar with the Morrisons Gift card deal, any chance you can elaborate?

I want to buy this TV, but if it's available cheaper, then I'm all for paying less.
matthewdlee8914 m ago

I'm not familiar with the Morrisons Gift card deal, any chance you can …I'm not familiar with the Morrisons Gift card deal, any chance you can elaborate?I want to buy this TV, but if it's available cheaper, then I'm all for paying less.


Morrision is offering £6.25 of points back for every £50 gift card bought. So get john Lewis to price match, and pay with gift cards, you get £150 back in points from £1200 gift card(you need to pay fun price before JL refund you price match) or you can pay £1000 in gift card and rest in credit/debit card, so JL refund you cash instead of JL credits.
Original Poster
sion225 m ago

Morrision is offering £6.25 of points back for every £50 gift card bought. …Morrision is offering £6.25 of points back for every £50 gift card bought. So get john Lewis to price match, and pay with gift cards, you get £150 back in points from £1200 gift card(you need to pay fun price before JL refund you price match) or you can pay £1000 in gift card and rest in credit/debit card, so JL refund you cash instead of JL credits.


Do you have to purchase the gift cards in store, or can you get them online?
This discount is not enough given the new TV's just around the corner following CES.

The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45.

If they bring micro full array to the other QLEDs it will be better than the Sonys.
sion2223 m ago

Morrision is offering £6.25 of points back for every £50 gift card bought. …Morrision is offering £6.25 of points back for every £50 gift card bought. So get john Lewis to price match, and pay with gift cards, you get £150 back in points from £1200 gift card(you need to pay fun price before JL refund you price match) or you can pay £1000 in gift card and rest in credit/debit card, so JL refund you cash instead of JL credits.


I don't understand your method sorry, could you possibly explain it a bit clearer for me since i've never bought gift cards from john lewis or morrisons before.
Edited by: "prynolfc" 10th Jan
Original Poster
a12312313 m ago

This discount is not enough given the new TV's just around the corner …This discount is not enough given the new TV's just around the corner following CES.The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45. If they bring micro full array to the other QLEDs it will be better than the Sonys.


The 2018 range will come with full retail prices, the equivalent XF and Samsung 2018 models will be £1,500+ and like the 2017 models, take ~9 months before they're ~£1,200 - at which point the 2019 models will be announced and people will say the same thing about the 2018 models.
Original Poster
a12312315 m ago

This discount is not enough given the new TV's just around the corner …This discount is not enough given the new TV's just around the corner following CES.The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45. If they bring micro full array to the other QLEDs it will be better than the Sonys.


Sorry, just further to add - If you look at the preceding 2016 models for the Sony TVs, they tend not to discount much further beyond their January price before being discontinued - maybe another 10% at best.
matthewdlee8927 m ago

The 2018 range will come with full retail prices, the equivalent XF and …The 2018 range will come with full retail prices, the equivalent XF and Samsung 2018 models will be £1,500+


The Sony ones will be, this model launched at £1,500.

Samsung tends to launch at far higher prices. The equivalent 55" Q7 launched at £2,300 and stayed there until September.

And if you're willing to pay £1500 then you can pick up the XE93, which could well be better than the XF90.

New TVs generally aren't worth waiting for in the short term unless you're buying a money-no-object top of the range model.
matthewdlee8930 m ago

The 2018 range will come with full retail prices, the equivalent XF and …The 2018 range will come with full retail prices, the equivalent XF and Samsung 2018 models will be £1,500+ and like the 2017 models, take ~9 months before they're ~£1,200 - at which point the 2019 models will be announced and people will say the same thing about the 2018 models.


But at the same time, new technology gets passed down the chain. So for example the XF90 will get the extreme chipset that was in their most expensive 2017 tv's.

Sonys 2nd tier TVs next year maybe as good or better than this years XE90 at a better price.
a12312310 m ago

But at the same time, new technology gets passed down the chain. So for …But at the same time, new technology gets passed down the chain. So for example the XF90 will get the extreme chipset that was in their most expensive 2017 tv's.Sonys 2nd tier TVs next year maybe as good or better than this years XE90 at a better price.


When would you recommend buying a new TV then as next years is always "better"?
Original Poster
EndlessWaves16 m ago

The Sony ones will be, this model launched at £1,500. Samsung tends to …The Sony ones will be, this model launched at £1,500. Samsung tends to launch at far higher prices. The equivalent 55" Q7 launched at £2,300 and stayed there until September. And if you're willing to pay £1500 then you can pick up the XE93, which could well be better than the XF90. New TVs generally aren't worth waiting for in the short term unless you're buying a money-no-object top of the range model.


I agree
Miles20 m ago

When would you recommend buying a new TV then as next years is always …When would you recommend buying a new TV then as next years is always "better"?


Surely that depends on the price. If mid tier 2018 TVs get top tier 2017 technology as is usually the case, then youd need to see which is better value for money.
a1231235 m ago

Surely that depends on the price. If mid tier 2018 TVs get top tier 2017 …Surely that depends on the price. If mid tier 2018 TVs get top tier 2017 technology as is usually the case, then youd need to see which is better value for money.


But then if I waited until the following year it would be even better!

I just bought a Samsung 55MU7000 for £689 so will be good for a few years.
Miles16 m ago

But then if I waited until the following year it would be even better! But then if I waited until the following year it would be even better! I just bought a Samsung 55MU7000 for £689 so will be good for a few years.


My choice of TV but you must’ve got a price match from JL from the Co-op Christmas ebay extravaganza. Non?
matthewdlee891 h, 56 m ago

Do you have to purchase the gift cards in store, or can you get them …Do you have to purchase the gift cards in store, or can you get them online?


prynolfc1 h, 39 m ago

I don't understand your method sorry, could you possibly explain it a bit …I don't understand your method sorry, could you possibly explain it a bit clearer for me since i've never bought gift cards from john lewis or morrisons before.

Instore, you can read more about it here
hotukdeals.com/dea…455




a1231231 h, 41 m ago

This discount is not enough given the new TV's just around the corner …This discount is not enough given the new TV's just around the corner following CES.The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45. If they bring micro full array to the other QLEDs it will be better than the Sonys.


The Q9S is 85inch 8K TV that will cost close to if not well over to 10K, its like saying dont buy a Ford since a new Lambo is coming out. also Microled is not coming out this year. its only available on that 100inch+ TV.

and its almost never worth to buy the new TV for the monir improvement at launch price over discounted current gen TV. The besy way is to wait for XF900 to comes out in April before buying the XE900 but its has risk of going out of stock by then.
I have this tv.
It's excellent and if your upgrading from anything 3 or 4 years old it will be a vast improvement.
I posted a deal.for this a few weeks ago.
It's was £979 from the same retailer with a discount code.
This may well be the best current price though without any faffing around.
Put Netflix on through my ps4 pro and you can control it with the tv remote, which surprised me.
Easy to set up but remember only hdmi 2 and 3 suport enhanced content, you need to enable this via the settings which are buried in the android system not the TV picture settings such as brightness etc.

This was top end x1 processor last year. I would only recommend going for the xe93 if you plan on having a set up sufficient enough to support Dolby vision as the xe90 won't support it.
Miles23 m ago

But then if I waited until the following year it would be even better! But then if I waited until the following year it would be even better! I just bought a Samsung 55MU7000 for £689 so will be good for a few years.


That is a good deal. And ive still got a £699 price match with JL on that deal.

But for this one i think id want a bit more of a discount given the announcements.
For example the new top Sonys will get a new "Ultimate" chipset.
The XF90 will get the X1 extreme chipset from the XE93,94's.
The XF85 is getting the X1 chipset from the XE90.

Its all being passed down the line.

Also on the mid tier XF85 its going to have Google Home and Alexa support, built in Chromecast so you can tell your TV to power up, change channel,change volume or record etc..

The new announcements make this par value now rather than great value IMO.
If FALD is your thing as well, note Hisense have just announced they are releasing a high end LED TV that will have 2000 nits peak brightness, 1000 local dimming zones (the XE90 has about 45) , 90% color gamut, Dolby Vision HDR and AI assistant support. They are also bringing out an OLED.

Given that Hisense are usually great value for money the price they bring this stuff out for will be very very interesting.
Miles1 h, 10 m ago

But then if I waited until the following year it would be even better! But then if I waited until the following year it would be even better! I just bought a Samsung 55MU7000 for £689 so will be good for a few years.


Nice price, where from?
Kevvo773 m ago

Nice price, where from?


PRC Direct had them for £699 on boxing day and were offering a £10 discount if you used Amazon Pay, JL matched the offer
Miles1 h, 13 m ago

But then if I waited until the following year it would be even better! But then if I waited until the following year it would be even better! I just bought a Samsung 55MU7000 for £689 so will be good for a few years.


HI mate how did you get 55mu7000 for £689?? And where did you buy it from? Thanks
kristoff57 m ago

My choice of TV but you must’ve got a price match from JL from the Co-op C …My choice of TV but you must’ve got a price match from JL from the Co-op Christmas ebay extravaganza. Non?


JL matched the PRC offer on boxing day
a1231232 h, 51 m ago

This discount is not enough given the new TV's just around the corner …This discount is not enough given the new TV's just around the corner following CES.The XF90 will be available in a few months however Samsung are making a comeback this year on the QLED's with micro full array that has 10000 local dimming zones on the top end Q9S. To put it in perspective the XE90 has 45. If they bring micro full array to the other QLEDs it will be better than the Sonys.



comparing top end to mid range isnt exactly fair though
ugender8635 m ago

HI mate how did you get 55mu7000 for £689?? And where did you buy it from? …HI mate how did you get 55mu7000 for £689?? And where did you buy it from? Thanks


Nice one, how do you rate the TV? Is thi sthe one with the Connect box, if so how long is the connect box cable?
Cheers.,
Great deal. Have been waiting for a deal on this. Just bought. Thanks OP
Edited by: "Zbod1" 10th Jan
Kevvo773 h, 17 m ago

Nice one, how do you rate the TV? Is thi sthe one with the Connect box, …Nice one, how do you rate the TV? Is thi sthe one with the Connect box, if so how long is the connect box cable?Cheers.,


Can’t fault the picture quality, no backlight bleed, DSE or banding. Impressed with the HDR performance on Amazon Prime Video, iPlayer and Netflix and thinking about getting a 4K blu ray player. Yes it does have the one connect box and the cable is around 2m long.
a1231234 h, 54 m ago

Also on the mid tier XF85 its going to have Google Home and Alexa support, …Also on the mid tier XF85 its going to have Google Home and Alexa support, built in Chromecast so you can tell your TV to power up, change channel,change volume or record etc..


All Android TVs already have Chromecast built in.
a1231234 h, 38 m ago

If FALD is your thing as well, note Hisense have just announced they are …If FALD is your thing as well, note Hisense have just announced they are releasing a high end LED TV that will have 2000 nits peak brightness, 1000 local dimming zones (the XE90 has about 45) , 90% color gamut, Dolby Vision HDR and AI assistant support. They are also bringing out an OLED.Given that Hisense are usually great value for money the price they bring this stuff out for will be very very interesting.


Their current 70" NU9700 has poor reviews and costs £2,300 in comparison to the 65" XE90's £1500.

I doubt it's got a 90% Rec. 2020 colour gamut unless QDCFs have made it to production, and 90% DCI P3 would be less than the XE90 and most other competing TVs.
There are a few issues to be aware of with the XE90 series.

1) They won't be updated to support Dolby Vision like the models above (and presumably the new XFs, if they're bringing the X1 Extreme chipset to them).
2) Android TV is garbage and is receiving worse support than lower end Sonys that use their own OS. For example, the built-in Youtube and iPlayer apps are both lacking HDR support, whereas lower end Sonys and most TVs from other manufacturers have it (and have had it for ages).
3) There's a motion handling issue that results in slight stutter after fast camera cuts in any mode except game mode. There's a large thread about it on AVForums and Sony acknowledged the issue months ago, but are yet to fix it.
avforums.com/thr…39/

Apart from that it's a very nice TV though. The picture quality is outstanding, bar some haloing and blooming with light objects on very dark backgrounds.
Kevvo775 h, 43 m ago

Nice one, how do you rate the TV? Is thi sthe one with the Connect box, …Nice one, how do you rate the TV? Is thi sthe one with the Connect box, if so how long is the connect box cable?Cheers.,


I bought the MU7000 on a price match from JL.... took it back the next day. The connect cable being the issue as it’s only 1.8m long on the 55” so no good for wall mounting if you’ve run trunking into the wall.
Samsung CS were worse than useless and couldn’t confirm a longer cable was available so put me onto the Samsung shop who couldn’t even find the model even after quoting details off the box!! Gave up and took it back, JL were excellent as always.

Apparently they have had a few complaints about the short cable.
Kevvo777 h, 33 m ago

Nice one, how do you rate the TV? Is thi sthe one with the Connect box, …Nice one, how do you rate the TV? Is thi sthe one with the Connect box, if so how long is the connect box cable?Cheers.,


Its fairy long mate.
Original Poster
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