SONY KD49XE9005BU 49" 4K-HDR SMART-Android FreeviewHD/Youview XR-1000Hz - 1049.99 @ Powerdirect
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SONY KD49XE9005BU 49" 4K-HDR SMART-Android FreeviewHD/Youview XR-1000Hz - 1049.99 @ Powerdirect

19
Found 19th Nov
Been watching this for a while now under the £1k mark

*** FREE 5 YEARS SONY GUARANTEE *****
SONY KD49XE9005BU Ultra-HD 4K-HDR (New for 2017)
49" SONY 4K-HDR Ultra-HD SLIM LED TV
Dynamic images - Full Array LED Panel
Wide colour gamut w TRILUMINOS Display
4K - Xtended Dynamic Range PRO
X1 4K-HDR PROCESSOR
FREEVIEWHD and YOUVIEW
Hidden Cable Management
MotionFlow XR 1000-Hz
Smart ANDROID TV
Dynamic Contrast Enhancer
New Voice Remote included
USB HDD Record
Slim Black Metal Bezel
Silver Slate Stand

WHAT HIFI Award Winner 2017 - Best 47-52in TV
"4K picture quality is superb, there's a range of
streaming apps to keep us content, and it's got
good sound"

19 Comments

Spend the extra on an LG oled, they will be down to 1299. When you see the 2 side by side there is no comparison

Good deal but you can get it at this price with a free soundbar at the minute I think.

Original Poster

Insightful Iain, is there a 49' in mind that you know of?

Iain.Boyd3 m ago

Spend the extra on an LG oled, they will be down to 1299. When you see the …Spend the extra on an LG oled, they will be down to 1299. When you see the 2 side by side there is no comparison


Not true imo. Not much in it.

If you buy this make sure its not got a problem with ...auto dimming. It will drive you crazy with the picture going....light dark light dark. They call it a feature but its more like a serious fault. Making changes via the menu doesnt always help. affects most Sony tvs and is well documented in their forums. I guarantee visitors will ask.whats wrong with your tv. Love my Sony but hate this "feature".

johnnyd57uk59 m ago

If you buy this make sure its not got a problem with ...auto dimming. It …If you buy this make sure its not got a problem with ...auto dimming. It will drive you crazy with the picture going....light dark light dark. They call it a feature but its more like a serious fault. Making changes via the menu doesnt always help. affects most Sony tvs and is well documented in their forums. I guarantee visitors will ask.whats wrong with your tv. Love my Sony but hate this "feature".

I don't notice the issue at all. Auto dimming set to low...

Re this vs. oled...both have their advantages. Obviously the latter is in another league when it comes to contrast levels, but high end backlit TVs can't be beaten for motion.

mamboboy44 m ago

I don't notice the issue at all. Auto dimming set to low...Re this vs. …I don't notice the issue at all. Auto dimming set to low...Re this vs. oled...both have their advantages. Obviously the latter is in another league when it comes to contrast levels, but high end backlit TVs can't be beaten for motion.


I think last year it was a bit tit for tat in terms of LG's OLEDs vs the best LED's from Samsung and Sony.

This year however LG's OLED's B7, C7, E7, use the same SoC or System on Chip as their flagship W7 series which costs £8000, which means the picture quality should be the same.

The 2017 LG OLEDs have gone to the next level and cleanup LED's in most areas now.

Auto Dimming. Read the posts. community.sony.co.uk/t5/…199. Your lucky if its not affecting you. "Fixes" dont work for all. Its supposedly a feature so not seen as a problem by Sony. It certainly plays havoc with my KDL55W. Perhaps not an issue on the 4K models ?
Edited by: "johnnyd57uk" 19th Nov

johnnyd57uk2 h, 37 m ago

If you buy this make sure its not got a problem with ...auto dimming. It …If you buy this make sure its not got a problem with ...auto dimming. It will drive you crazy with the picture going....light dark light dark. They call it a feature but its more like a serious fault. Making changes via the menu doesnt always help. affects most Sony tvs and is well documented in their forums. I guarantee visitors will ask.whats wrong with your tv. Love my Sony but hate this "feature".


This model has zoned back lighting so shouldn't suffer with this.

Got the 55" version of this. It has its issues with Android TV and satellite tuner EPG (or lack of). I drive mine with an external box so avoid most issues. In my opinion it's worth it for the excellent panel with its zoned back lighting (local dimming) and brilliant motion processing.

a1231231 h, 7 m ago

I think last year it was a bit tit for tat in terms of LG's OLEDs vs the …I think last year it was a bit tit for tat in terms of LG's OLEDs vs the best LED's from Samsung and Sony.This year however LG's OLED's B7, C7, E7, use the same SoC or System on Chip as their flagship W7 series which costs £8000, which means the picture quality should be the same.The 2017 LG OLEDs have gone to the next level and cleanup LED's in most areas now.

But not for brightness levels and motion processing. Pretty important factors!

johnnyd57uk1 h, 54 m ago

Auto Dimming. Read the posts. …Auto Dimming. Read the posts. https://community.sony.co.uk/t5/other-tvs/auto-dimming/td-p/281199. Your lucky if its not affecting you. "Fixes" dont work for all. Its supposedly a feature so not seen as a problem by Sony. It certainly plays havoc with my KDL55W. Perhaps not an issue on the 4K models ?


KDL-55W is the prefix used on a dozens of models spread across at least 4-5 years. You'd need the numbers and letter after that to specify a model, or even a year.

It sounds like you're talking about dynamic contrast, which I don't think Sony has offered at all for the last couple of years. Their competitors do though, and some of them are mandatory.

mamboboy2 h, 2 m ago

But not for brightness levels and motion processing. Pretty important …But not for brightness levels and motion processing. Pretty important factors!


Yes but OLED brightness has improved to the extent its no longer a major disadvantage like it used to be.

You have to ask if OLED's are bright enough and the answer is yes, its enough to make you squint at times.

Sonys best TV now is the A1 which is an OLED, its very expensive, but it is arguably the best TV on the market today.

Why is OLED even being discussed? Can we get a 49 inch OLED? Case closed.

EndlessWaves14 h, 35 m ago

KDL-55W is the prefix used on a dozens of models spread across at least …KDL-55W is the prefix used on a dozens of models spread across at least 4-5 years. You'd need the numbers and letter after that to specify a model, or even a year.It sounds like you're talking about dynamic contrast, which I don't think Sony has offered at all for the last couple of years. Their competitors do though, and some of them are mandatory.


God people are rather pedantic on here. My model is the KDL55W800C which I only bought last year so I so I wouldnt be so confident as EndlessWaves to say that Sony seem to have resolved the problem. Much of the problem lies with the contrast enhancer but I found turning this off did not resolve the problem. The reason I flagged it (its been flagged on HUKD before) is that it makes the viewing experience horrendous. There are hundred of posts online and in Sony forums about the issue.

If Sony have appear to resolve this problem in their current range then I am pleased. If this is a mandatory feature with other manufactures then I can only say why on earth would they do this
Edited by: "johnnyd57uk" 20th Nov

Hi All,

I have the 55" version of this and paid roughly about the same price after discount codes etc.... I must say I disagree with the comparisons to OLED TV's, certainly at this price point anyway. Its really a great TV for the price.

There is the issue with the auto brightness but this can be easily resolved by turning the ambient light sensor off (automatically off when an HDR signal is detected) This is quite noticeable when using it connected to a PC i.e. opening a new white webpage

I use this TV as a monitor for my PC in the lounge as well as all the other usual movies, shows etc.... For those who intend to use it for gaming I couldn't recommend it more, reasonable input response time and 120hz at 1080 (I've actually been able to set the refresh rate higher but not sure what the consequences of that are so keep it at 120)

Also great for watching live sport


Good in-depth review below:

rtings.com/tv/…00e

kizzzle11 h, 4 m ago

Hi All,I have the 55" version of this and paid roughly about the same …Hi All,I have the 55" version of this and paid roughly about the same price after discount codes etc.... I must say I disagree with the comparisons to OLED TV's, certainly at this price point anyway. Its really a great TV for the price.There is the issue with the auto brightness but this can be easily resolved by turning the ambient light sensor off (automatically off when an HDR signal is detected) This is quite noticeable when using it connected to a PC i.e. opening a new white webpageI use this TV as a monitor for my PC in the lounge as well as all the other usual movies, shows etc.... For those who intend to use it for gaming I couldn't recommend it more, reasonable input response time and 120hz at 1080 (I've actually been able to set the refresh rate higher but not sure what the consequences of that are so keep it at 120)Also great for watching live sportGood in-depth review below:http://www.rtings.com/tv/reviews/sony/x900e


Too true. Very happy with my 55”. Premier League looks amazing in UHD on Sky Sports.

Original Poster

£979 at power direct just got a notification

Original Poster

This did temporarily come up this evening at £799 via pricespy. Will keep an eye on it.
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