Found 16th Apr 2015
Soundmagic EH10 Sports Earphones @ Hifiheadphones.co.uk now only £19.99, currently selling on Amazon for £40. Just ordered a pair of these from Hifiheadphones after getting a promotional newsletter from them. Had a pair before that cost me £44.99 before. They are great for running or using in the gym as they will not fall out, not as good as the Soundmagic E 10's but better for sports use.