This is out of date
Ok. I stand corrected. Apologies.
Looks like it a limited offer so store specific. The bag must have the bPay sticker on the front; I checked tesco today and it didn't but wh smith did. See the image below: Click for image (img tag doesn't seem to work for Flickr images) So not BS ;)
No, I call BS on this. Also bought one and def no sticker in mine, and yes it was sealed in the bag.
See my post above - it was very easy to miss but there is a double page spread in the main magazine. Sticker is in a grey box on the right hand side.