I dont understand what you are talking about - look at the website before making false comment. They clearly have a checkbox on the basket summary which reads: "FREE GIFT WRAPPING THIS HOLIDAY SEASON! CHECK BOX TO ADD". Its then added to your basket at a cost of £0.
Well this is simply not a deal. You have to pay money to get the 'free' gift wrap. It isn't free if you are paying for it. Yes, it may be nice if you were already going to buy them but this doesn't belong on this website.