This has been posted but not correctly. You don't have to buy Now magazine to get Now 69 for £10. If you buy Now 69 for £10 you get a free copy of Now magazine worth £1.20 (money goes off at the till). I know it's slightly dearer than Woolworths (a few pence) but you get the free magazine worth £1.20 so I think this is a better deal in my opinion, I bought it.
TESCO - Free Copy of Now magazine (worth £1.20) when you buy Now 69 for a very reasonable £10!