30% off if you have an emergency services Blue Light Card.
Sorry but that's just a rip off. I've never been but taking a whole family would cost a fortune. Rip off Britain at its finest.
Went a couple of years ago during the 'Dad's go free' Father's day weekend. Really enjoyed it. Lots to see and do. The cafes and shops are overpriced as usual but no different to most places like this. We especially enjoyed feeding the deer by hand. Would like to return on a Festival of Light date next time (probably using Tesco clubcard vouchers as they save you 66% off the standard price). We also decided to bypass the monkey run last time as our car was only a few months old then but would probably risk it next time. It was also sad to hear the news that Nico, the park's famous old gorilla, died last month and that just a couple of days ago, an Amur tigress was killed after a keeper inadvertently left a gate open to another tiger enclosure .
Considering you get 15% off for booking online direct anyway it’s not a huge saving but ever little helps I guess.