TomTom GO 540 Live END OF LINE STOCK @ Curry's £49.97

TomTom GO 540 Live END OF LINE STOCK @ Curry's £49.97

Found 19th Jun 2011
Popped into Curry's today and they had the TomTom Go 540 UK and Eire marked down to £49.97. The only one they had left was a display model as apparently they had sold another two earlier. The one instore had no mount or power cable and had marks on the power button. Looked on the hub stock and it showed a few others in other stores which were complete. This is not on their website and is obviously instore and store specific. Good Luck!!

The new TomTom GO 540, including the unique IQ Routes™ technology and Advanced Lane Guidance.

A host of extra features
Combining the static historical data of TomTom IQ Routes™ with dynamic information of TomTom HD Traffic™ - TomTom’s real time traffic service, and maps that incorporate daily updates via TomTom Map Share™, the new range offers the ultimate and most intelligent navigation on the market today.

TomTom LIVE Services
The TomTom GO x40 LIVE series comes with a range of essential information services for motorists, delivered directly to the devices ‘over-the-air’ via a built-in SIM card:

TomTom High Definition Traffic™
According to recent research, 49% of Britons say that traffic jams are the most frustrating and stressful part of their day*. The TomTom GO x40 LIVE models automatically connect to TomTom’s exclusive High Definition (HD) Traffic service for the most accurate and detailed live traffic information, which is updated every three minutes. If the measured traffic conditions differ from the expected traffic flow, the TomTom GO x40 LIVE will automatically calculate a better, alternative route if one is available. The expected time of arrival will also be adjusted accordingly.

TomTom Safety Alerts with mobile camera data from Road Angel™
With an average of £60 in camera fines received per driver in the UK every year, accurate safety camera data is becoming more and more vital. As well as a comprehensive fixed safety camera database, users will have access to the most accurate mobile camera data, supplied in partnership with Road Angel (UK only). In addition, the service will include real-time safety camera reporting and sharing, meaning users can keep each other informed about mobile safety cameras. Drivers will also receive warnings about unmanned railway crossings, schools, places of worship, and other potential accident blackspots.

TomTom Fuel Price Search
With 66% of Britons concerned about the cost of fuel more than any other modern-day issue, including the failing economy and knife crime*, TomTom has included one of the most useful features for drivers today – a fuel price search to allow users to locate up-to-date pricing information from 12,000 fuel stations across the UK, and guide them to the cheapest fuel stations along their route or in their local area. TomTom has calculated that high mileage drivers can save up to £250 per year in fuel costs using this service**. As well as saving money with the Fuel Price Search function, TomTom customers in the UK will also benefit from a free fuel card included with each purchase.

Local Search with Google
Google Search gives TomTom users access to information and location details of more than 11 million businesses and turns search results into a destination with the press of a button. Results show the location name, a user-generated rating (if available) and phone number, so drivers can call ahead to book a restaurant or hotel of their choice, for example.

TomTom Weather
The TomTom GO 540 LIVE devices also provide five-day weather reports in the local area, or for the chosen destination, allowing users to plan their journey according to road conditions.
TomTom QuickGPSFix
Allows drivers to begin their journey immediately, by locating satellite information – now updated ‘live’, rather than via TomTom HOME.

TomTom Buddies
With Buddies, drivers can link their TomTom device to those of their friends so they can locate each other on the map, share favourite locations, as well as exchanging and sharing location information and messages.

Additional features

Updated design and user interface
The new TomTom GO x40 LIVE series has a new, streamlined body and a newly-designed user interface with optimised icons for even easier navigation through the device menu.

Voice command and control
With safety in mind, the TomTom GO LIVE series features voice command and control in addition to existing safety options. For the first time, users can plan a route or make a phone call just by using their voice. Around 140 tasks can be activated by voice, so drivers can keep their eyes focused on the road ahead.
The TomTom 540 LIVE also features a new premium look with high quality finish, expanded map coverage and the device comes preinstalled with the latest navigation features, including:

− TomTom Map Share™ technology enabling users to make corrections to their own maps instantly and benefit from improvements made by other users completely free of charge
− Latest map guarantee so users always have free access to the latest map at time of purchase
− Plug & play traffic through new TomTom High Definition Traffic Receiver***, so drivers can receive real-time, high definition traffic information on motorways and secondary roads or TomTom RDS-TMC Traffic Receiver for detailed traffic information
− Enhanced Positioning Technology (EPT) for uninterrupted navigation even in tunnels or highly built areas
− Large 4.3 inch touch screen with new generation icons and an updated user interface to navigate drivers to their destination even easier;
− Voice address input drive to millions of cities and street names by simply announcing the address of your destination
− Clear voice instructions and text-to-speech to enable street names, places, traffic alerts and SMS messages to be read aloud as part of the spoken instructions;
− Enhanced hands-free calling with high quality sound system via Bluetooth® to allow drivers to keep their eyes firmly on the road whilst making phone calls in the car;
− Extensive safety features including ‘Help Me’ menu to give drivers direct access to emergency services and roadside assistance;
− New smart & fun extras to personalise users’ devices, including recording your own driving instructions, view documents, exchange positions via SMS and Bluetooth™ wireless technology and select a favourite car icon on the screen;
− Free TomTom HOME software and content from the TomTom community to keep your TomTom device up to date at all times;
− Pre-installed safety camera database providing drivers with timely information on safety cameras on drivers’ routes
− Full range of accessories to match the design and finish of the updated GO range

Map Coverage

The TomTom GO 540 LIVE comes pre-installed with door-to-door maps of the United Kingdom.

IQ Routes™ technology

The innovative IQ Routes™ technology is based on real average speeds measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO range determines a route by considering all possible routes and then selecting the one that takes the least time. In almost 50% of all journeys, this results in driving a different and faster route, saving significant travel time as well as saving money and fuel.

“With the introduction of IQ Routes™ technology, we continue to focus our efforts on features and content that improve the core navigation experience”, says Harold Goddijn, TomTom’s chief executive officer. “Everyone knows that traffic on Sunday is different to traffic on Monday and this is exactly what has been taken into account on the new TomTom GO. IQ Routes™ delivers what we call ‘intelligent routing’ – an even smarter and efficient way of planning your daily route.”

TomTom IQ Routes™
The new TomTom IQ Routes™ technology is based on actual average speeds on roads, rather than the sign-posted speed limits. This intelligent routing technology is based on anonymous historical speed profiles of over 10 billion kilometres of driven roads, gathered over the years by millions of TomTom users. It takes into account all the factors that may influence the time it takes drivers to get to their destination, including traffic lights, roundabouts, steep slopes and speed bumps.

The TomTom IQ Routes™ speed profile database continues to grow at the rate of over half a billion measurements per day, so the time and spatial accuracy of TomTom IQ Routes™ technology will continually increase. Drivers can be confident that they will always be given the smartest route incorporating detailed local knowledge. This allows for more efficient daily route planning, in particular when driving through urban and mountainous areas.

We all know traffic is different during a Monday morning rush hour from a lazy Sunday afternoon. We all want the best shortcuts to bring us to our destination in the fastest way possible. But heavy traffic, speed bumps, traffic lights, roundabouts and even schoolchildren or shopping crowds can slow you down. That handy shortcut you’re looking for varies depending on time and day. Which means your shortest route isn’t necessarily going to be the fastest all the time!


Original Poster

Negative vote and no reason why..............................
Same old story then.


Great find, but gonna struggle to find these widely available.

Edit P.s. I didn't vote either way as this is a good deal if you manage to get 1, (A product code might help the bargain hunters check local stock)

Edited by: "lottysdad08" 19th Jun 2011

Awesome deal.

Original Poster

The Manager at the Currys store I was at said that as it did not come with a Mount or power cable he would reduce the price further to £39.97. They then said that I could have a power cable from the accesories rack and that they would contact TomTom to get the mount but the price would remain at £49.97. As the unit had marks on the power button I decided to try my luck at another store as the hub stock system indicated alot of other stores had them, albeit not many each!!! If I manage to get one I will post the product code or if any one else is lucky enough perhaps they could.


Negative vote and no reason why..............................Same old … Negative vote and no reason why..............................Same old story then.

You will find that people will vote cold on a deal that is instore only, the only one you could have bought had parts missing, no proof photo of the shelf price and could just be store specific. It's nothing personal to you, but from the post it's going to be hard for anyone to clarify what you're saying is true until tomorrow morning.

decent unit if you can find one

Store specific, have lots of friends who work for currys and none in their stores. Not a deal in my opinion.

Original Poster

As mentioned the store I was in showed me the Hub stock, which in turn showed that nearly all the stores on it had 1's or 2's in stock. Also, this is not store specific as all the others stores were £49.97. Wish I had bought it now just to show the Product Code to all the people who think I have nothing better to do than make up fictional deals on a Sunday evening!!!

Would definitely buy one at this price, but imagine I have little chance. Even if all stores have one or two, when the staff are asked to price them up they'll disappear behind the counter so they can buy them later.
Edited by: "anewman" 19th Jun 2011

Original Poster


Store specific, have lots of friends who work for currys and none in … Store specific, have lots of friends who work for currys and none in their stores. Not a deal in my opinion.

And you called them at 9.30 to check the stock?? What is actually a deal in your opinion?? Are you saying they had none at that price or are you saying that they did not have the TomTom 540??

Original Poster


Would definitely buy one at this price, but imagine I have little chance.

Call your local shop in the morning and ask. If they do not have any ask them to check the other stores in your hubs area. One telephone call and you might get one!!

One telephone call and the staff will nab the unit if it is available. This is not really a deal, just a lucky person getting a bargain. voted red hot.

Original Poster

That sounds about right Steviecross!! OK then, heads up to anyone in the Bristol area as the Cribbs Causeway store have one.

great price, whats the product code ? bristol to far away

Original Poster


great price, whats the product code ? bristol to far away

I will call the store I was at today and post it up tomorrow. Good Luck.

Not exactly a deal open to many is it!
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