Toshiba 55U6663DB 55" Smart 4K Ultra HD TV - Black - [A+ Rated] £379 from ao.com
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Toshiba 55U6663DB 55" Smart 4K Ultra HD TV - Black - [A+ Rated] £379 from ao.com

44
Found 4th Apr
First post so be kind as I know there are some big views on TV's on this site!
I know Toshiba are not the brand they once were, but all the same this is a lot of TV for the money


Product Overview

This 55 inch 4K Ultra HD LED TV from Toshiba delivers an

incredible picture and thanks to 4K upscaling, it makes non-HD content

look great too. It’s a Smart TV

too, so you can enjoy top boxsets and movies and stream content in 4K

Ultra HD. Freeview HD gives you up to 70 subscription-free channels,

including 15 in HD, while Freeview Play lets you catch up on the last 7

days of TV. It has 4 HDMI ports and a handy USB port for enjoying movie,

music and photo files and recording shows to watch on your TV later.



Key Features
  • 4K Ultra HD with upscaling - incredible picture quality
  • Smart TV - stream boxsets & films in Ultra HD 4K
  • Freeview HD with Freeview Play - live & catch up TV
  • 4 HDMI ports for consoles and Blu-ray players
  • USB plays movie, music & photo files & records in DVR
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Top comments
For those of us who don't have over £1000 to spend on a tv this is a great price for a 55 inch
Uridium4 h, 39 m ago

Haha......Like how they list "4K Upscaling" as a feature.....All TV's …Haha......Like how they list "4K Upscaling" as a feature.....All TV's upscale to their native resolution....otherwise you'd get an image like this.[img][Image] [/img]


Actually, in order to avoid an image like the one you posted, all that needs to occur is for the existing pixels to be 'stretched'. You're correct that nearly all digital screens can do this, yet this is not upscaling. This will result in vast quality loss when compared to actual upscaling.

True 'Upscaling' on the other hand, refers to a software assisted image quality enhancement. The pixels aren't just stretched to fill the available space, new pixels are added by the upscaling engine. It typically works using an interpolation (inferring new data by extracting from known elements) algorithm, and tells pixels what to do based on what those surrounding it are displaying, and then duplicating them.

Still a loss in quality when compared with a true 4k image, yet far less problematic than simply stretching the image to fit. This is why not all TV's list 'upscaling' as a feature. And certain brand TV's will upscale better than others. It all depends on how good the algorithms are and the amount of processing power available to the TV.
Edited by: "R4nd0mJOk3r" 5th Apr
44 Comments
mod
Nice price!

Heat added.
Respect....
was 335.50 in April
Good first post!
It was a Vestal then too...
Luke4efc3 m ago

But it's April now?


Here we go
Good find and price
For those of us who don't have over £1000 to spend on a tv this is a great price for a 55 inch
Luke4efc15 m ago

But it's April now?


last I looked
Good deal
Its true you do get a lot of TV for your money these days, but there is also a lot to be said for choosing ''the right time to buy''. The 2018 sets are due for release very soon, it would be best to hold off a bit longer, the buzz is very reassuring.
Toshiba.....haha.....nice TV
Avoid Toshiba like the plague, I bought one 6 months ago, the panel developed a fault, their service centre is awful. Replaced with a Hisense for the same price, picture quality is so much better.
John_Atkinso-fe2b1.475731 h, 38 m ago

For those of us who don't have over £1000 to spend on a tv this is a great …For those of us who don't have over £1000 to spend on a tv this is a great price for a 55 inch


It's a lot of poor quality TV is what it is. If you can't afford a lot, go for a smaller but better quality screen.
jtalep11 h, 5 m ago

It's a lot of poor quality TV is what it is. If you can't afford a lot, go …It's a lot of poor quality TV is what it is. If you can't afford a lot, go for a smaller but better quality screen.


Or buy from John Lewis or richer sounds with the 5 and 6 year guarantee included.
Original Poster
HutchAW5 h, 14 m ago

Nice price!Heat added.



Forgot to mention as well, you can also get another 2% discount at the moment with Quidco
I asked AO if I could return the item if I didn't like it, they said they would only accept returns on unopened items, so unsure how I could check if I liked the tv, I cancelled my order with AO
John_Atkinso-fe2b1.475738 h, 31 m ago

Or buy from John Lewis or richer sounds with the 5 and 6 year guarantee …Or buy from John Lewis or richer sounds with the 5 and 6 year guarantee included.


That won’t help you unless is faulty. These are Vestel sets, which are generally poor quality. They work but not well and no warranty will cover.
Haha......Like how they list "4K Upscaling" as a feature.....

All TV's upscale to their native resolution....otherwise you'd get an image like this.


[img]33579737-XSkmd.jpg[/img]
Uridium4 h, 39 m ago

Haha......Like how they list "4K Upscaling" as a feature.....All TV's …Haha......Like how they list "4K Upscaling" as a feature.....All TV's upscale to their native resolution....otherwise you'd get an image like this.[img][Image] [/img]


Actually, in order to avoid an image like the one you posted, all that needs to occur is for the existing pixels to be 'stretched'. You're correct that nearly all digital screens can do this, yet this is not upscaling. This will result in vast quality loss when compared to actual upscaling.

True 'Upscaling' on the other hand, refers to a software assisted image quality enhancement. The pixels aren't just stretched to fill the available space, new pixels are added by the upscaling engine. It typically works using an interpolation (inferring new data by extracting from known elements) algorithm, and tells pixels what to do based on what those surrounding it are displaying, and then duplicating them.

Still a loss in quality when compared with a true 4k image, yet far less problematic than simply stretching the image to fit. This is why not all TV's list 'upscaling' as a feature. And certain brand TV's will upscale better than others. It all depends on how good the algorithms are and the amount of processing power available to the TV.
Edited by: "R4nd0mJOk3r" 5th Apr
cricky124 h, 26 m ago

I asked AO if I could return the item if I didn't like it, they said they …I asked AO if I could return the item if I didn't like it, they said they would only accept returns on unopened items, so unsure how I could check if I liked the tv, I cancelled my order with AO



Where can you do this?

I'd have thought unopened only was a fairly standard business model, you can't really let people return used, non-faulty items because they don't like it, you'd lose a fortune.
GrenD37 m ago

Where can you do this?I'd have thought unopened only was a fairly standard …Where can you do this?I'd have thought unopened only was a fairly standard business model, you can't really let people return used, non-faulty items because they don't like it, you'd lose a fortune.


The Consumer Contracts Regulations also give you key cancellation rights when you enter into contracts at a distance over the phone, online, from a catalogue or face-to-face with someone who has visited your home, for instance.

Your right to cancel an order for goods starts the moment you place your order and ends 14 days from the day you receive your goods.

which.co.uk/con…ons
Edited by: "v15carter" 5th Apr
cricky125 h, 14 m ago

I asked AO if I could return the item if I didn't like it, they said they …I asked AO if I could return the item if I didn't like it, they said they would only accept returns on unopened items, so unsure how I could check if I liked the tv, I cancelled my order with AO


GrenD47 m ago

Where can you do this?I'd have thought unopened only was a fairly standard …Where can you do this?I'd have thought unopened only was a fairly standard business model, you can't really let people return used, non-faulty items because they don't like it, you'd lose a fortune.


AO are chatting bubbles.

Most stores have a 14-28 day return policy, during which you can return an item you simply don't want, so long as it is unused condition (note: 'unused' does not tend to mean 'unopened', it's possible to open something and decide you don't want it without actually using it). However you're right, a store does not have to offer this.

When purchasing online however, we have something called the 'Distance Selling Regulations'. This is a legal requirement for all businesses that sell new goods to allow a 14-day return period for all goods over the value of £42, except for very specific circumstances. The OFT guidance clearly states the Distance Selling Regulations allow consumers to examine the goods they have ordered as they would in a shop, which means companies can’t insist on it being returned “as new” or in the original packaging.

So AO have a legal obligation to take back an item purchased online, even if it has been opened.

Distance Selling Regulations
Edited by: "R4nd0mJOk3r" 5th Apr
Bought a 49 inch version a few weeks ago & it is great!!! Really good picture, decent sound, nice lookong TV & only £339 with 5yr warranty. This one gets heat from me. Don’t understand the suggestion of buying a smaller TV for quality - there are some really negative & confusing comments on here at times which aren’t particularly helpful. Anyway, this TV gets the vote from me.
v15carter10 m ago

The Consumer Contracts Regulations also give you key cancellation rights …The Consumer Contracts Regulations also give you key cancellation rights when you enter into contracts at a distance over the phone, online, from a catalogue or face-to-face with someone who has visited your home, for instance. Your right to cancel an order for goods starts the moment you place your order and ends 14 days from the day you receive your goods. https://www.which.co.uk/consumer-rights/regulation/consumer-contracts-regulations


I was about to mention this but there's some key information that is missing from the above:

"A deduction can be made if the value of the goods has been reduced as a result of you handling the goods more than was necessary.

The extent to which you can handle the goods is the same as it would be if you were assessing them in a shop."

A shop would obviously have to have the TV on display and out of the box so I would think as long as you are very careful then you should still be able to assess. Plus, I think you'd need to pay the return costs too if the item was not faulty.
R4nd0mJOk3r5 m ago

...When purchasing online however, we have something called the 'Distance …...When purchasing online however, we have something called the 'Distance Selling Regulations'...


Now replaced by the Consumer Contracts Regulations (from 13 June 2014): Which guide to Consumer Contracts Regulations
v15carter19 m ago

The Consumer Contracts Regulations also give you key cancellation rights …The Consumer Contracts Regulations also give you key cancellation rights when you enter into contracts at a distance over the phone, online, from a catalogue or face-to-face with someone who has visited your home, for instance. Your right to cancel an order for goods starts the moment you place your order and ends 14 days from the day you receive your goods. https://www.which.co.uk/consumer-rights/regulation/consumer-contracts-regulations


v15carter19 m ago

The Consumer Contracts Regulations also give you key cancellation rights …The Consumer Contracts Regulations also give you key cancellation rights when you enter into contracts at a distance over the phone, online, from a catalogue or face-to-face with someone who has visited your home, for instance. Your right to cancel an order for goods starts the moment you place your order and ends 14 days from the day you receive your goods. https://www.which.co.uk/consumer-rights/regulation/consumer-contracts-regulations


Interesting, so you can have a look at it and change your mind.

For a TV you can probably tell what it looks like from the product photos, seems that these devices are not that great once you turn them on, by which point its too late.
GrenD5th Apr

Interesting, so you can have a look at it and change your mind.For a TV …Interesting, so you can have a look at it and change your mind.For a TV you can probably tell what it looks like from the product photos, seems that these devices are not that great once you turn them on, by which point its too late.


The OFT guidance states that the regulations are in place to allow consumers to examine the goods they have ordered as they would in a shop, which means companies can’t insist on it being returned “as new” or in the original packaging. Therefore, you can open it and turn it on - since this is how you would be able to see the TV were you to view it in store.
I was just looking couple weeks ago tv as well and yeah Nice price but recomend oled tvs if u can save a bit more .. . But if u decide for led i recomend check for hdmi 2.2 for uhd, hdmi arc for sound qualiy and seems everyone bringing up word "SMART" but usualy after 1week people just stop using smart services as it very unconfortable browser or just dont like apps range in the market .
Between the brand names there is no different on tv's.
Uridium5 h, 7 m ago

Haha......Like how they list "4K Upscaling" as a feature.....All TV's …Haha......Like how they list "4K Upscaling" as a feature.....All TV's upscale to their native resolution....otherwise you'd get an image like this.[img][Image] [/img]



If your TV doesn't upscale you get Kangaroos?
Purchased this, only thing is you need a decent tv signal to access the additional catch up services. Quirk of toshiba
Can anybody confirm whether Toshiba, Sony, Samsung, etc have an app that lets you stream locally stored (Plex Media Server in particular) content direct to the TV in 4K HDR? Our LG TV can do it and I'm just wondering if it's worth going with any non-LG TV as that feature is (almost) top of the list for me - in terms of pure playback the LG app blows Plex out of the water for 4K HDR with zero lag (UI of Plex is 10x better though)!
John_Atkinso-fe2b1.4757320 h, 31 m ago

Or buy from John Lewis or richer sounds with the 5 and 6 year guarantee …Or buy from John Lewis or richer sounds with the 5 and 6 year guarantee included.


It could come with a 50 year guarantee, it would still be rubbish
Edited by: "jtalep1" 5th Apr
Wouldn't touch Toshiba with a barge pole.
Had one and went faulty after 14m

Called Toshiba and said sorry can't do anything.

Just my personal experience. Others may have had better. Ended up getting a Sony Android one to replace it and touchwood all OK.
jtalep142 m ago

It could come with a 50 year guarantee, it would still be rubbish


So true
kooldiamond42 m ago

So true


Bit harsh imo. I had a toshiba crt tv which lasted 15+ years and was still going strong before I replaced it with a lg plasma which lasted 1 year before it ended up with a black line running vertically across the entire screen. Had it replaced under guarantee, however that one was faulty. So then the replacement was replaced and that's been working well for past 7 years. I think problems could afflict any make tbh.
kooldiamond1 h, 2 m ago

Wouldn't touch Toshiba with a barge pole.Had one and went faulty after 14m …Wouldn't touch Toshiba with a barge pole.Had one and went faulty after 14m Called Toshiba and said sorry can't do anything. Just my personal experience. Others may have had better. Ended up getting a Sony Android one to replace it and touchwood all OK.


Had a similar experience, went faulty after a couple of months. Toshiba took it away and returned it a week later saying there was no fault...

Buying this TV is akin to buying 10 liters of milk that's on the turn for £1, claiming it's good value because you're getting a lot of milk for your money.
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