OK, so it was late last night and I'll now think about the UK prices without tax..... £200 = £167 = $232 which sells for $200 in the US Lets see what Germany pays for the same product, with their 19% sales tax: €205 = €172 = $211 which sells for $200. Obviously they have to factor in some fluctuations in currency, so I'm thinking along the lines that they can see Brexit going really badly and the £ reaching closer to $1.1, hence their pricing structure now. Yet some other manufacturers have managed to avoid this. I just find it very intriguing.
The post I was replying to was quoting US prices before tax versus UK price with tax, to say Sonos charges substantially more in UK. I remived UK tax, so as to compare tax free prices,Tax is irrelevant to the post I am responding too as it is out with Sonos control.
Not true..... you can't just take that blanket approach to the cost I'm afraid. In the US the states are allowed to set their own rates of sales tax. The difference in sales tax compare to the UK is big but ranges as well. If you made this purchase in Delaware then I'm afraid you need to add the full 20% back on. In most states you would be adding around 14-16% of that tax back on I'm afraid (it's fairly easy to avoid the local surcharges). So you can't just take 20% off.
So how come other companies, like Amazon, still manage to build in that difference in the price yet Sonos can't? Even if it was just $10 it's still something to say we understand there is a difference in price. I fully understand tax, and also tax in the US as I'm a regular visitor (my advice if you're in Philly or Washington, go to Delaware for your electronics ;)). I fully understand international trading costs, working for a global large enterprise for many a year. Here's the thing, the EUR standard price is 205EUR.... that equates to around £185, compared to £200 in the UK. The import taxes are no different because it's the EU and we all know they can't have trade deals with Malaysia different in one country. The EU countries are paying less for their Sonos fix. I notice neither the EU or the US have a free trade agreement with Malaysia, meaning we're on WTO tariffs for both. You believe that we're not seen as an excuse to add to the cost, I believe otherwise.
Bought 2 for £300 from currys last month, and richer sounds had similar deal, so not the best price they’ve been if you’re looking to buy more than 1.