Various Levi Roots Reggae Reggae Deals (meals, drinks, crisps etc) @ Tesco
-112°Expired

Various Levi Roots Reggae Reggae Deals (meals, drinks, crisps etc) @ Tesco

Banned 13
Banned
Found 3rd May 2012
Made famous for securing investment on dragons den and selling more bottle of reggae reggae sauce than heinz did tomato ketch up in same week. He now has a full range out and tesco have some great deals available. A list is below.

Reggae Reggae sauce (bbq and original) £1 each
Levi Roots Reggae Reggae Chicken 500G £2.00 (previously sold for £3.60)
Levi Root Reggae Caribbean Curry Cooking Sauce 350G £1 (was £1.99)
Levi Roots Hot Hot Chilli Beef 500G £2.00 (previously sold for £3.60)
Levi Roots Caribbean Crush or Ginger Beer 2Ltr £1.69 each or 2 FOR £2 (save £1.38)
Levi Roots Crisps 150g (2 flavours to choose from) 2 for £2
All other Reggae Reggae ready meals 2 for £5
All reggae reggae TO COOK meals 3 for £8 or 2 for £6

13 Comments

FRAUDSTER!

I think Reggae Reggae bog roll is about all he's got left to put branding on now.
Edited by: "junk4" 3rd May 2012

junk4

I think Reggae Reggae bog roll is about all he's got left to put branding … I think Reggae Reggae bog roll is about all he's got left to put branding on now.



Levi Roots Automobiles
Levi Roots Airways
Levi Roots Telecoms
Levi Roots Pharmacists
Levi Roots Accident Lawyers
Levi Roots Potatoes
Levi Roots Trainers
Levi Roots Railways

etc. etc. loads more to go,

Respect for his decision to take his business away from a company that wanted to make british workers unemployed so they could make more profit by switching production to eastern europe

news.bbc.co.uk/1/h…stm

That article is over 5 years old ... What happened next?

localshop

Respect for his decision to take his business away from a company that … Respect for his decision to take his business away from a company that wanted to make british workers unemployed so they could make more profit by switching production to eastern europehttp://news.bbc.co.uk/1/hi/wales/south_east/6502613.stm



He's also a bit dishonest. His recipe is not his Grandmothers recipe.

dailymail.co.uk/new…tml

"Questioned about the sauce being his grandmother’s recipe, Mr Roots admitted that was untrue. He said: ‘I was trying to create the flavour my grandmother used to cook for me. How she used to do what she called relish.’"

guardian.co.uk/law…gae

"This was not merely a claim which fails because it was misconceived," said the judge. "Rather it was a claim which was advanced in circumstances where, to the knowledge of the defendants, they had no proper basis for advancing it.

"I question whether the recipe was ever secret in any real sense at all.

"I came to the conclusion that I could not safely rely upon the evidence of the first or second claimant [Bailey and Williams] or the first defendant [Roots]."

hypnotic

That article is over 5 years old ... What happened next?



The made the lot of them redundant, but the same company is still selling the product, which has expanded. So...

Jellybeans

He's also a bit dishonest. His recipe is not his Grandmothers recipe. … He's also a bit dishonest. His recipe is not his Grandmothers recipe. http://www.dailymail.co.uk/news/article-2062308/Reggae-Reggae-sauce-millionaire-Levi-Roots-admits-I-lied-Dragons-Den.html"Questioned about the sauce being his grandmother’s recipe, Mr Roots admitted that was untrue. He said: ‘I was trying to create the flavour my grandmother used to cook for me. How she used to do what she called relish.’"http://www.guardian.co.uk/law/2011/nov/25/levi-roots-wins-legal-battle-reggae"This was not merely a claim which fails because it was misconceived," said the judge. "Rather it was a claim which was advanced in circumstances where, to the knowledge of the defendants, they had no proper basis for advancing it."I question whether the recipe was ever secret in any real sense at all."I came to the conclusion that I could not safely rely upon the evidence of the first or second claimant [Bailey and Williams] or the first defendant [Roots]."



Gosh, are you telling me that the marketing spiel of a consumer food brand might not be completely true? Goodness, so the history of the brand theme might be a bit embellished? You'll be telling me Phileas Fogg wasn't a real person next!

love the ginger beer

I hate this sauce, much prefer the traditional Encona sauces, and there are loads of other better West Indian hot sauces.

VDisillusioned

Gosh, are you telling me that the marketing spiel of a consumer food … Gosh, are you telling me that the marketing spiel of a consumer food brand might not be completely true? Goodness, so the history of the brand theme might be a bit embellished? You'll be telling me Phileas Fogg wasn't a real person next!



All I'm saying is don't be fooled by this guy. It's all marketing spin, including sticking up for the hard-working factory worker.

Jellybeans

All I'm saying is don't be fooled by this guy. It's all marketing spin, … All I'm saying is don't be fooled by this guy. It's all marketing spin, including sticking up for the hard-working factory worker.



I'm not fooled by him at all. I see a guy who understands how consumer branding works and saw a gap in the market. He then got off his **** and with a considerable amount of balls and a huge amount of luck got his brand to fly. Good for him!

I did try his sauce once when it was on a deal in Tesco and thought it tasted bland and generic, nothing like as good as I can make myself. So, like any brands marketing "story", I don't buy it.

What I also see, whenever Levi Roots pops up, is a lot of nasty bitter jealousy. It seems the Brits hate rather than celebrate "poor boy makes good" tales. Too many people in this society would rather criticise other peoples successes than get up off the sofa and try and have a go themselves!
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