Haha sorry I tried to reply to another comment but it did it to yours. .. :)
as far as I understood, this was not a marketing decision. it's a business decision. they started with a simple dlc and realised it got much bigger than they initially thought, hence the delays. so I think it's fully justified to increase the price of the season pass. developers deserve to get paid for their work. it's not all ripping off gamers with season passes and dlc, even if I know that many do.
[ https://www.hotukdeals.com/misc/any-ps4-news-here-1700857?p=26690290 ]
£6.80 on Russian store.
Exactly!!!! So in some way you get what I am saying!