Thanks OP. Family ticket to Edinburgh from Wigan all booked. Extra £30 for 4 people than standard cattle, but better seats and I really like their breakfasts.
Virgin trains are the only ones with sale prices. Please see my post two above yours.
Poor sale. Trains from Bham to Euston appear to be the slower train and not on the Virgin trains.
Yes, I'm always on the Rynairs from London to Brum LOL
There are some Virgin first class £17 fares. It's just coincidence that West Midlands Trains charge the same price for some of their first class advance tickets. For example, Virgin first class £17 fares are available from Birmingham New Street to Euston on 22/8 at 10:30, 10:50, 11:30, 12:10, 12:50...etc