VTECH Kidizoom Smart Watch DX2 Blue or Pink. £28 @ Amazon

On a few children's xmas list, chepaest ever was back in April at £25.99, so close to that. Most major retailers seem to be selling at £34.99. Also in pink!

• YOUR KID'S FIRST SMART WATCH: This new generation kids watch is a great introduction for your little one to tech world. Its smooth design and great variety of educational features are going to help baby act like Mum and Dad
• A STYLISH KIDS SMART WATCH: This toy has a durable splash proof design to resist children day-to-day usage. 2 cameras will also add the photo feature so they can start taking pictures with family and friends
• INTERACTIVE EDUCATIONAL TOY: The Smart Watch is perfect to introduce kids to being active and creative. Additionally, with the the games and the augmented reality feature, kids will explore a new way to learn with technology
• CUSTOMISABLE TOY: With 55 digital and analogue customisable watch faces included, little ones can change the look of the watch anytime
• IDEAL GIFT FOR BOYS & GIRLS AGED 4+: Kidizoom Smart Watch is an ideal multi functional watch for kids. Specially designed to help them learn, create and have fun while doing so