This is excellent Rye and as the OP says not very often you see it around.
These are being cleared out at my local Waitrose. £13.99! I picked up two bottles, still 3 left on the shelf. Also got: Hennessey XO for £75.99 Auglier L'Ocenique for £22.49 Delamain XO for £13.99 Baby Chivas Regal 12 for £7.49 Only went in for bread - spent £170 (embarrassed)
Just did a taste test alongside bulleit rye, and I’d say they’re very similar. So yes
A good first rye?