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Wiggins Rouen Junior Road Bike - 540c Wheel £150 (£120 With the trade in of any scooter or bike) @ Halfords
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Wiggins Rouen Junior Road Bike - 540c Wheel £150 (£120 With the trade in of any scooter or bike) @ Halfords

Expert (Beta) 14
Expert (Beta)
Posted 18th Sep 2019

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Very nice price for this bike If you trade in any scooter or bike you can also receive an extra 20% off taking the cost price down to just £120, you will need to apply the code TRADEIN20 at checkout if you wish to partake in this offer. Free delivery.




Wiggins Rouen Junior Bike - 540cWhether starting to compete or just enjoying the sheer thrill of speed, the Wiggins Rouen 540c Junior Road Bike is the perfect bike to begin their road journey on. Taking inspiration from Bradley's own bikes, the Rouen features a lightweight aluminium frame with the signature reverse 'curved' Wiggins fork. 8 speed Shimano Claris gearing provides the perfect range to help them keep up with their friends, and the matching Microshift levers prepare them for the day they graduate to a bigger road bike. Slick 540c Kenda road tyres create a speedy ride, whilst the Tektro dual pivot caliper brakes can be relied on for responsive stopping power. The Rouen 540c will ensure your budding cyclist feels on top of the world whilst they're atop two wheels..

  • Suitable for children aged 8+
  • 8.7kg super lightweight butted aluminium frame and fork with road-specific geometry
  • Signature Wiggins reverse "curved" fork
  • 8 speed Shimano Claris gears with matching Microshift levers
  • Tektro dual pivot caliper brakes for responsive stopping power
  • Components designed to ensure they are perfectly sized, including; saddle, handlebars, stem, crank lengths and pedals
  • 540 x 23c Kenda road tyres running on lightweight alloy rims
  • Quick release front and rear wheels
  • Also includes flat pedals with removable toe clips and water bottle bosses
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14 Comments
"Your trade in product must be in a reasonable condition to trade-in to be eligible for the 20% discount. The trade in item must not have a cracked or bent frame, missing wheels and there must be no more than 25% rust. Please bear in mind that we'll need to take the item off you in-store, so you'll need to be able to get your product to us."


No more than 25% rust
Room for a jiffy bag?


j/k...
Good price for a decent bike.

On a positive note, the 1x setup on this bike is great for kids even on road bikes and my own son will remain on a 1x setup until he moves up to U14 racing. It's simpler, lighter and has almost no drawbacks! With the 32t - 11-30 gear ratios, combined with 540/23mm wheels/tyres, this gives a maximum roll out of 5.36m (i.e. how far it will move forwards with one turn of the cranks in top gear). This is almost perfect for U10 racing which is limited to 5.4m so you shouldn't need to mess about with the gears if they want to race on it. By the time they get to U12 racing (6.05m) they'll probably have grown out of it anyway :-)

It's worth noting that by 8.5, my son (who isn't stupidly tall) and many of his peers were riding 700c bikes for both CX and road. For CX especially this makes a massive difference as the large wheels are much better at bouncing over uneven terrain, although it's perhaps less of a defined advantage on the road / circuit. This bike is effectively 24" (not 26" as on the Halfords website), which is a fair old difference to a standard 28" wheel. If they are interested in riding both CX in the winter and road/cct in the summer, it might be worth looking at something that will handle both disciplines (e.g. Isla Luath, or Scatto) - plenty of good used options out there, but expect to pay more than this bike's going for.

Nice bike and quite excellent for the money.
Nice find op but can't seem to find any store that can c&c or deliver
Edited by: "gooeynote" 18th Sep 2019
Great deal op
Great deal. Hard to get hold of, Halfords call centre there is only one in the country, in Liverpool. Anybody found one?
daern18/09/2019 11:42

Good price for a decent bike. On a positive note, the 1x setup on this …Good price for a decent bike. On a positive note, the 1x setup on this bike is great for kids even on road bikes and my own son will remain on a 1x setup until he moves up to U14 racing. It's simpler, lighter and has almost no drawbacks! With the 32t - 11-30 gear ratios, combined with 540/23mm wheels/tyres, this gives a maximum roll out of 5.36m (i.e. how far it will move forwards with one turn of the cranks in top gear). This is almost perfect for U10 racing which is limited to 5.4m so you shouldn't need to mess about with the gears if they want to race on it. By the time they get to U12 racing (6.05m) they'll probably have grown out of it anyway :-)It's worth noting that by 8.5, my son (who isn't stupidly tall) and many of his peers were riding 700c bikes for both CX and road. For CX especially this makes a massive difference as the large wheels are much better at bouncing over uneven terrain, although it's perhaps less of a defined advantage on the road / circuit. This bike is effectively 24" (not 26" as on the Halfords website), which is a fair old difference to a standard 28" wheel. If they are interested in riding both CX in the winter and road/cct in the summer, it might be worth looking at something that will handle both disciplines (e.g. Isla Luath, or Scatto) - plenty of good used options out there, but expect to pay more than this bike's going for.Nice bike and quite excellent for the money.


Never understand why people don't spec 46t with a 14t or 16t max rear cassette for u10 or u12. Using 23mm tyres it's spot on?
jazid18/09/2019 14:22

Never understand why people don't spec 46t with a 14t or 16t max rear …Never understand why people don't spec 46t with a 14t or 16t max rear cassette for u10 or u12. Using 23mm tyres it's spot on?


Couple of reasons, I think. Cost is certainly one - I have a pile of Miche junior cassettes in the garage that cost me way, way more than this bike alone. Obscure cassettes always seem to cost a packet because they are relatively uncommon. Plenty of 2x setups out there for this, but not really needed for a bike at this level.

The other one is versatility. Stick a 46t 1x setup on with a junior cassette and you'll be perfectly setup for racing on a flat track, but for riding on the road (especially around where I live in Yorkshire!) the child will probably be pushing up the first hill they come to. For a bike like this, versatility is more important than super-precise gear limits.

FWIW, we run a few different setups for my son's bike, but his main road bike switches between two wheel sets for ease of use: for racing, a 34t chainring with a 12-25 cassette and 25mm tyres (Conti - they roll a bit bigger than other brands!) which gives millimetre perfect rollout for U12. For club rides, he has a separate set of sturdier wheels with an 11-30 cassette, which gives him better gearing for getting up the big hills and one extra "bonus" gear for descending as he tends to do most of his club rides with older riders, so this evens out the gear imbalance between them. TBH, I'd probably run a 12-30 for him, but I don't believe that they are commonly available.

Personally, while the Miche "youth" setups are good for gearing, I don't think the cassettes are a patch on the stock Shimano ones for longevity or shift quality. I know more than one child that we race with that has gone from a "proper" setup back to a simpler 1x setup with a regular cassette simply because it works better in the real world.
daern18/09/2019 15:15

Couple of reasons, I think. Cost is certainly one - I have a pile of Miche …Couple of reasons, I think. Cost is certainly one - I have a pile of Miche junior cassettes in the garage that cost me way, way more than this bike alone. Obscure cassettes always seem to cost a packet because they are relatively uncommon. Plenty of 2x setups out there for this, but not really needed for a bike at this level.The other one is versatility. Stick a 46t 1x setup on with a junior cassette and you'll be perfectly setup for racing on a flat track, but for riding on the road (especially around where I live in Yorkshire!) the child will probably be pushing up the first hill they come to. For a bike like this, versatility is more important than super-precise gear limits.FWIW, we run a few different setups for my son's bike, but his main road bike switches between two wheel sets for ease of use: for racing, a 34t chainring with a 12-25 cassette and 25mm tyres (Conti - they roll a bit bigger than other brands!) which gives millimetre perfect rollout for U12. For club rides, he has a separate set of sturdier wheels with an 11-30 cassette, which gives him better gearing for getting up the big hills and one extra "bonus" gear for descending as he tends to do most of his club rides with older riders, so this evens out the gear imbalance between them. TBH, I'd probably run a 12-30 for him, but I don't believe that they are commonly available. Personally, while the Miche "youth" setups are good for gearing, I don't think the cassettes are a patch on the stock Shimano ones for longevity or shift quality. I know more than one child that we race with that has gone from a "proper" setup back to a simpler 1x setup with a regular cassette simply because it works better in the real world.


8 speed 14 25 miche thankfully were less than 40 quid which lasted well on the luath with its 46 36 but as this was only road use the cassette didn't get wear from CX grime.
Now upgrade to a 11speed modern bike with a 50 34t and 11 30t so thanks for the advice. Can't stomach the thought of changing crankset again having just bought 105 50 34 160mm. Will do the maths for u12 and u14 ratios with 25mm's. Out of interest were they 4k2, 5k or 5k tl? And what wheel/rim made the roll out mark ( not that my eldest is spinning out at all!)?What's your gear ratio plan for u14s then?
jazid18/09/2019 22:30

8 speed 14 25 miche thankfully were less than 40 quid which lasted well on …8 speed 14 25 miche thankfully were less than 40 quid which lasted well on the luath with its 46 36 but as this was only road use the cassette didn't get wear from CX grime.Now upgrade to a 11speed modern bike with a 50 34t and 11 30t so thanks for the advice. Can't stomach the thought of changing crankset again having just bought 105 50 34 160mm. Will do the maths for u12 and u14 ratios with 25mm's. Out of interest were they 4k2, 5k or 5k tl? And what wheel/rim made the roll out mark ( not that my eldest is spinning out at all!)?What's your gear ratio plan for u14s then?


I think I paid £60 for my last 11 speed Miche. Ouch!

Tyres are GP4000ii 25mm on some relatively narrow (chinese) carbon rims. Crankset is a Rotor Aldhu which I can't recommend highly enough, mostly because it's very light and stiff, available in short lengths and has a standard 5-bolt 110 BCD fitment, so can run with standard rings (in his case, Hope narrow-wide).

These are the ratios he's running this year, and the proposed for U14 assuming he doesn't swap to 2x:
gear-calculator.com/?GR…135

The only change between the two is a chainring swap from 34t to 36t, but I might have to do a tyre change as well to get him under the 6.40m mark. Something to play with over next winter, but for now we're good!

As I mentioned previously, 1x works really well for him - it's less to worry about and I found that small hands (he's only 10yo) struggled with the throw of the R8000 Ultegra left shifter. I've seen a fair few kids his age running DI2 now for this reason, but TBH, mechanical 1x conversions are (much!) cheaper and, I think, better for the rider as it's one less thing to worry about. He's got plenty of years to get used to riding with a front mech. One note if you were thinking of 1x in the future is to make sure you run a narrow-wide chainring. Even battered to hell on his CX bike, he's only every shed a chain once (on a very rough jump where he didn't maintain chain tension!) even without any sort of manual chain retention device. This is on bikes with short stays too which are often problematic for shedding chains.
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deleted2115508
No idea why anyone has voted this up when this bike has been this price for ages and there is no stock anywhere.
Halfords fake offers. Currently looking at the voodoo Bokor. £850 minus the 20%. Usually around the discounted price. I'd wait..
A Wiggins bike Do you get a free inhaler with it lol
Edited by: "SCOUSEKEVIN" 4th Oct 2019
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