‘wonky vegetable’ box  @ Asda £3.50
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‘wonky vegetable’ box @ Asda £3.50

324
LocalFound 5th Feb 2016
The Asda box is filled with in-season winter vegetables and salad ingredients at a price that is 30% cheaper than standard lines.

The vegetables - currently carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions - have been selected from farmers’ crops because they are misshapen, have growth cracks or are smaller or larger than average. The produce is washed but the discount reflects the fact that customers may need to spend extra time peeling it or they might not be able to use the whole vegetable.

Edit:

In response to a few questions, these are available instore.

A list of participating stores can be found here:
your.asda.com/new…xes ("See full store list here"). It is a pop-up link.
- AT1
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324 Comments
[img]i.guim.co.uk/img…jpg?w=620&q=85&auto=format&sharp=10&s=3b0881c5a6955f27795cade739304b71[/img]
brilliant idea! Well done ASDA
Brilliant way to minimise food waste. Love it
Good ideal but would be even nice to pick your own wonky box what you need & stretch it further.
very good idea thanks
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deleted1416210
Wonky Vegetables = Normal Vegetables.
I am very happy to see 'normal' veg coming back into supermarkets
Better for the farmers & better for the environment.
great idea, perfect for soups and stews.
How do u buy one?
Excellent stuff. Hope the others get their act together too.
are these sold in store?
That one, bottom row, second from right, has a face
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deleted929126
Jiwani80

Brilliant way to minimise food waste. Love it


assuming you wanted and will use everything in the box.
AnnaMak

How do u buy one?



You walk into asda , find it and pay for it at checkout ???
Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you prefer) war on waste for nagging the supermarkets to start up initiatives like this. Lets hope more of them take note of Asda's lead.

rivercottage.net/war…ste

cootuk2

That one, bottom row, second from right, has a face



​well spotted X)
Saw this on Facebook and looks to be sold in our local so will check it out when we do the shop
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deleted1416210
laserface

Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you … Thanks to Hugh Furry Wombat (or Hugh Fearnley-Whittingstall if you prefer) war on waste for nagging the supermarkets to start up initiatives like this. Lets hope more of them take note of Asda's lead.https://www.rivercottage.net/war-on-waste


Hehe we call him Hugh Furly Wurllington in our house X)
Ridiculous. Not even cheap for a box of random veg.
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deleted1416210
termite

Ridiculous. Not even cheap for a box of random veg.


but its a start..... consumers and supermarkets cannot go on the way we have been doing if we want British farming to survive.
Agree with the above, doesn't seem especially cheap. Just mix the wonky ones in with all the normal veg and let me pick what types of veg I want. I wouldn't eat half of that.

Nice idea, in theory.
About time, too much wasted food because it doesn't look perfect. Wish all shops provided this choice, well done Asda
Wonky veg and even wonky fruit is exactly what the shopper needs. This is a very natural product that the supermarkets should have been selling anyway.

This precise size and shape of fruit and veg puts a lot of business's under pressure to comply. What is the difference between a straight carrot or one with a nobbly lump, the answer is nothing it tastes the same, cooks the same but is different visually.

I definitely would buy mis shaped veggies.

Good on Asda.
To anyone suggesting this is a stupid idea; consumers should stop being so picky, so that supermarkets don't have to react. I've seen so many documentaries about this, and people won't buy things unless they "look" perfect! A farmer who produces Parsnips for major supermarkets around the country had to dump over 20 tonnes purely for aesthetic reasons prior to Christmas!!
I always try to buy the weird looking veg etc, because it has no difference about it other than appearance.
BUY ODD LOOKING VEG DAMMIT! :')
Edited by: "xCxS" 5th Feb 2016
termite

Ridiculous. Not even cheap for a box of random veg.


Ridiculous ...is comment from person who never posted any proper deal but trying to judge
davewave

brilliant idea! Well done ASDA



I wouldn't go as far as brilliant. You end up with a mixed box of veg where you'll most likely waste some of it because of the random selection.

Plus calling it wonky/ugly is just stupid because then it holds negative connotations
PrincessJellybean

but its a start..... consumers and supermarkets cannot go on the way we … but its a start..... consumers and supermarkets cannot go on the way we have been doing if we want British farming to survive.


It isn't a start. It's a cynical attempt to rip off people who try to do what's best. Much like the 'organic food' con.
Thanks for posting this - will check my local Asda tonight !
morrisons have been selling bags of wonky veg and potatoes for months now we love them
great idea
this is a marketing exercise not an ethical move
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deleted1416210
termite

It isn't a start. It's a cynical attempt to rip off people who try to do … It isn't a start. It's a cynical attempt to rip off people who try to do what's best. Much like the 'organic food' con.


The fact people are discussing it here supports the very fact that 'it is a start', things don't change over night, but it is time to start questioning what is going on with the supermarkets and farmers.
Supermarkets consistently say that consumers don't want wonky veg.... we as consumers need to tell them that wonky doesn't matter as long as its fresh and the farmer gets a good deal.
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deleted1416210
brilly

this is a marketing exercise not an ethical move


Supermarkets are there to make money, it is us as consumers that have the power though.
We just need to learn how to harness our combined power for good
termite

It isn't a start. It's a cynical attempt to rip off people who try to do … It isn't a start. It's a cynical attempt to rip off people who try to do what's best. Much like the 'organic food' con.



Organic food is a con? Are you a climate change denier as well by any chance?

pavel76

Ridiculous ...is comment from person who never posted any proper deal but … Ridiculous ...is comment from person who never posted any proper deal but trying to judge


That is a ridiculous comment. Why should I post deals? I pay to use this site by clicking links.
PrincessJellybean

Supermarkets are there to make money, it is us as consumers that have the … Supermarkets are there to make money, it is us as consumers that have the power though.We just need to learn how to harness our combined power for good


so paying extra for this is a way of telling them you want to pay more for your veg than you need to?
if these are rejects then they paid peanuts for them then stick them in a cardboard box and shout 'look at us - we care!!!'

if there are 2 carrots left in the box and one is nice and straight and the other is wonky with crappy bits sticking out i am buying the straight one!
...unless its one of those comedy ones

https://s-media-cache-ak0.pinimg.com/236x/ed/d1/4b/edd14b9bf4d4f7f9b4e2173a8b3c4598.jpg
loumar76

great idea, perfect for soups and stews.



Or just eating as normal
PrincessJellybean

The fact people are discussing it here supports the very fact that 'it is … The fact people are discussing it here supports the very fact that 'it is a start', things don't change over night, but it is time to start questioning what is going on with the supermarkets and farmers.Supermarkets consistently say that consumers don't want wonky veg.... we as consumers need to tell them that wonky doesn't matter as long as its fresh and the farmer gets a good deal.


This product does nothing to promote wonky veg. Is is pre-selected, over-priced vegetables in a box. People won't buy it for those reasons then Asda will say 'the public don't want wonky veg'.
schnide

Organic food is a con? Are you a climate change denier as well by any … Organic food is a con? Are you a climate change denier as well by any chance?


How do you know that non-organic bees didn't touch the organic plants? And if the eggs are organic does it mean that they come from chickens that were never ever in contact with hormones, antibiotics etc?
And yes, climate changes all the time, since the birth of this planet.
Since when are cucumbers in season?!
termite

That is a ridiculous comment. Why should I post deals? I pay to use this … That is a ridiculous comment. Why should I post deals? I pay to use this site by clicking links.


Find another place for trolling please...
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