I mean, some people genuinely want small form factor rigs. That's what this card caters for. I don't see the disconnect. These cards serve a very real, very niche portion of the market, and carry a price premium accordingly. Seems fine to me.
or you know wait until you can find it cheaper and keep building the system you wanted in the first place
This card is made for greedy sellers.... if you have a tiny case... u really should not be wasting your money on this.... first priority... get a bigger case.
1080s have been getting close to £400 recently; unless you need the form factor, this is a poor price.
These miniITX cards are great for a very specific purpose, and you should expect to pay more for them. The 1080 is also the highest I would go for an air cooled miniITX card - the 1080ti ones are just too power hungry and too hot to take full advantage of the GPU's capacity IMO. So this is actually a decent card for someone building a high performance SFF build, and one of the highest performing available. And they rightly do come with a slight price premium as the SFF cards are a super niche market which require custom everything (cooler/PCB/etc). All of that said, this is still on the high side of what I would pay for one of these, so I'm not voting. You can get the gtx1070 version for £89 less, which makes this a hard sell. It's not 25% faster. The 1070ti Zotac miniITX model is £60 cheaper too. Anyway ...