I think it's their attempt at hyping the sales up - pseudoprivate sales for insiders gotta get yours quick before the offer expires etc.
Argh, why did I have to see this, ordered 😞 Resistance is futile.
Why does even looking at their web mean you need to be a member?
Great value for money. Ordered. Heat added.
I had same Zalando promotion...theres quite a few other great deals on there too..