What is it that makes them so reassuringly expensive? The name? Ah yes, that'll be it. "Ugg" - awesome name.
Its not expensive for uggs. They go for 100£ + (look on amazon) Maybe its not a bargain but its a good deal! I only just spotted this deal today, and posted it saying only a few sizes available. and it turns out, this deal is now colder than the north pole!!
ah good price but size 10's all OOS
Almost £55 for a pair of slippers seems rather.. err.. expensive.