I recently left a poor review for an online retailer on the review website, Trustpilot.co.uk
. The next day I found the review had been reported and removed by the retailer because (apparently) it had breached Trustpilot guidelines.
This was, of course, a lot of nonsense, as my review was well-written, polite, factual, and contained no external links, etc. etc. And of course, the retailer has left their positive reviews well alone!
Trustpilot has asked me for proof of purchase, but let's face it: most reviewers aren't going to be bothered enough to provide that for every review that gets reported.
If Trustpilot lets retailers cherry-pick reviews to report, then surely the whole premise of the website becomes totally undermined?
So, let this serve as a warning that Trustpilot can't be trusted.