About time

    Big Brother is to be axed after one final series next year, Channel 4 confirms.

    The reality show has been a huge revenue-driver for the channel but ratings have plummeted for the current series.

    It is understood Channel 4 has decided not to renew its deal with programme-maker Endemol and the broadcaster will end the programme after screening the 11th series in 2010.

    Channel 4 has a three-year deal with Endemol, thought to be worth around £180m.

    There will also be one more series of Celebrity Big Brother early next year before the deal ends.

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