Amazon Deals - What counts as trusted?

Found 12th Mar
I posted a deal yesterday that I found on Facebook.
The code reduced the cost from £29.99 to £9.99 (I used it and the speaker arrived today). The deal was removed and I had a message saying the seller wasn't trusted enough. They have over 18.5k reviews, 98% positive, so this didn't make sense. What would be classed as a trusted retailer?
Community Updates
1 Comment
Hi @kevin.nealon

There has been a recent change to non-UK Fulfilled By Amazon (FBA) sellers. For more information on this, click here -…994

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