Amazon are testing a new Prime membership tier in India:
Prime Lite."Amazon are currently testing a Prime Lite subscription in India that offers free delivery in two days, no minimum order value for FREE Standard Delivery and access to the Prime Video streaming platform (SD only).
With this yearly subscription, users can access benefits such as " free two-day delivery and Prime Video ", for a much lower price. (Yearly discount equates to roughly 1/3 of the total price)
Other than the ads, Prime Lite would not include same-day delivery, Prime Music , free eBooks, and Prime Gaming."UK bound too...?Source
Once the testing is complete, we could see Amazon rolling it out as a cost-effective subscription plan for those who want access to the Prime shopping experience and Prime Video.
(My guess is Amazon may complete a test phase for Prime Lite fairly swiftly and then extend this to the European markets as well).Any potential takers for Jeff's new plan if offered to the UK market?

52 Comments
sorted byAnd as for Prime Delivery: delivery on orders under £20 is free to a pick-up point anyway. Since I prefer pick-up, I've no reason to pay for Prime delivery.
I never knew that!
Will save me adding stuff up to £20
Thanks @Muig1972
I do like Prime a lot, but with their recent increase and worsening service I'm honestly just sticking to using any free trials provided to me, so maybe a cheaper service would be tempting. (edited)
And hopefully costing less than student prime.
I do sometimes download the free ebooks (every month) and Prime Gaming has some great games (last played Suzerain and loved it, even though I obviously wasn't ruthless enough, going by others' experiences of the game!), so I'd be a bit torn.
I don't mind slower delivery at all - it's only once in a while something's needed urgently. (edited)
We canceled our Prime, it was good, but too much we felt.
SD video doesn't belong in 2023. (edited)
I barely watch prime video and don't use the music service or the reading. About the only benefit I use is the odd twitch sub and I usually redeem the games on Prime Gaming but never actually end up playing them. Same with the First Reads.
So yeah, I'd probably go for a "lite" option. I order enough that I'll miss my sub and free delivery when it's finished so it'd work for me. Don't mind the delivery speed so long as it's free.
You can't do that on prime student
So honestly splitting it there is no difference
Time to cancel me thinks
Also watching prime video in SD on the latest 4k TVs would be terrible.
I'm not sure how popular this will be. Doesn't seem that attractive.
There have been a few occasions where i've gotten things for free as well due to some delivery cock-ups where they've just automatically refunded me but I've still ended up getting the item.
It's literally the only part of Prime I use though, although I'm currently watching Jack Ryan on Prime Video to be fair.
Here in the Highlands it's a lot slower, no Amazon Logistics so it's (mostly) Royal Mail, sometimes Evri or DPD - I cringe when an ArrowXL email comes in (usually big purchases like white goods), as you have to rebook a delivery which makes it take even longer.
Royal Mail's recent strikes and backlog (not sure of the latest on that) are probably to blame for some of it. Evri are just, well, Evri.
This might sway me if the price is low enough.
Most stuff can be had for free postage, or be sent to the zillions of lockers for nowt.
The gear just isn't cheap enough to warrent a "subscription " at any price.
The delivery part of Prime has gone down the toilet recently and needing something quickly was really the only reason to have it as I try and use smaller retailers for the majority of my purchases. Whether it's due to under-investment in infrastructure, supply chain problems or over-demand, it seems to be happening more and more that you'd have something ordered for next day, only for it to be pushed back to a couple of days then eventually updating with an estimated delivery time of "later in the month" essentially.
This is coupled with a demonstrable drop in their customer service quality has made shopping with Amazon a pretty miserable experience recently - certainly post-Covid.
The other thing for me is that Prime video seems to have suffered terribly recently. So many shows and movies have gone rent or buy only and the Prime movies and TV that aren't Amazon studios, seem to be absolute rubbish. There's just no sensible reason for paying £9 a month now.
I'm going to try other people's suggestions of using the lockers - these are far more convenient for me anyway as Amazon tracking is awful.
The shopping experience has also become absolute horrific as well with so many chinese products being promoted/sponsered also completely irrelevant for what I'm searching for.
Amazon Prime - all inclusive like the one offered in UK.
Prime Video Mobile - Which is Prime Video in SD for mobile access.
They don't sell Prime Video or Prime Music or Kindle Unlimited as separate packages. Therefore offering a lite plan there is workable. The lite plan is the around the mid price point between their current two plans.
Here in the UK they offer multiple plans including subscriptions for standalone services. So if they do decide on a Lite offering I doubt it would be cheaper than £6.99 per month. (edited)