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    any graphics/pckaging designers out there explain this to me please

    im doing a packaging design brief, (a starpack one) and im not sure what they mean exactly in the wording. it says i have to make 2 types of secondary packaging for a made up drink (fizzy in a can) using corrugated card, they want to launch it in 2 distinct market areas,and we need to show how we have taken the brand into two markets of our choice.
    Now what i dont get is the bit about markets,do they mean aiming it at different types of people, or do they mean two different types of sellers, like a supermarket and a cafe, where the cafe would only sell singles and the supermarket would sell them in packs?
    iv made a carrier for them for when people buy packs, what else would i make? it says you can do pos,which to me is either big stands, or the little trays, but that would make everything i make only suitable really for supermarket selling. im at a loss
    thankyou for help in advance

    18 Comments

    Original Poster

    this is the page with the info if my explanation is poor (which i expect it to be)
    iom3.org/con…f-h

    markets would be the type of people you would aim the drink at e.g. you might have the normal fizzy version and a diet version. You would then have 2 different market potential.

    Banned

    the market is always the final purchaser, the customer, not the store or cafe/supermarket

    its about cultural markets, would you sell it the same in india vs london?
    what parts of the brand is most useful to separate markets?
    maybe some markets are entirely price led, or health led
    diet vs sugar
    organic vs regular

    Banned

    tatemze;8099308

    this is the page with the info if my explanation is poor (which i expect … this is the page with the info if my explanation is poor (which i expect it to be)http://www.iom3.org/content/student-starpack-2010-brief-h



    Wow - don't spend too much time on the design, having seen the brand name it will sell itself to the teen market.

    en.wikipedia.org/wik…kol ;-)

    Banned

    ASB

    are you saying to sell it as some kind of stimulant or cheap substitute for drugs and will make you famous?

    aScottishBloke;8099330

    Wow - don't spend too much time on the design, having seen the brand name … Wow - don't spend too much time on the design, having seen the brand name it will sell itself to the teen market.http://en.wikipedia.org/wiki/Skol ;-)



    skol is the beer they drink in Eastenders

    little bit of useful knowledge for you there LOL

    Well I think the product is set. The assignment is for external packaging to enhance the product to different markets ie impulse buy (dispenser), volume sales (supermarket value pack) etc.

    Original Poster

    the name is awful isnt it!
    i havnt got much time to spend much time on anything, its due in on monday, only started it today
    regardless of how poor the brief if, its for my degree so got2 try and make it good
    oh dear

    Original Poster

    faevilangel;8099312

    markets would be the type of people you would aim the drink at e.g. you … markets would be the type of people you would aim the drink at e.g. you might have the normal fizzy version and a diet version. You would then have 2 different market potential.



    jubbyme;8099323

    the market is always the final purchaser, the customer, not the store or … the market is always the final purchaser, the customer, not the store or cafe/supermarketits about cultural markets, would you sell it the same in india vs london?what parts of the brand is most useful to separate markets?maybe some markets are entirely price led, or health leddiet vs sugarorganic vs regular



    the actual drink type is set, its a fizzy drinks range in a can called SKolapop
    its the packaging that we use thats to sell it to the different markets, not what it contains

    Banned

    if it wasnt for your degree i would do some un-advertising on it!

    Original Poster

    jubbyme;8099401

    if it wasnt for your degree i would do some un-advertising on it!



    luckily it doesnt actually exist
    i think theyv purposely named in badly to make it more difficult

    Should have started sooner...

    Original Poster

    DragonChris;8099501

    Should have started sooner...



    yes thanku, very constructive and helpful, iv had a million other things to do and projects, essays etc, this got pushed aside till i had the time!

    anyway, im still not sure how i can aim this at two different markets with the packaging alone, its got to have the same product in both, same/similar graphics etc by the sounds of it, just different construction, type of secondary packaging

    Banned

    how about a 2 , 3or 4 pack design for picnic types and a 6-8 pack for bulk value buyers?

    Original Poster

    jubbyme;8099545

    how about a 2 , 3or 4 pack design for picnic types and a 6-8 pack for … how about a 2 , 3or 4 pack design for picnic types and a 6-8 pack for bulk value buyers?



    ok, think i get it

    Banned

    hope we were of some help tatemze

    Original Poster

    jubbyme;8099570

    hope we were of some help tatemze



    on the whole u hukdealers are
    have repped

    thankyou:thumbsup:

    if any1 else has an ideas on how to appeal to 2 distinct markets it be much appreciated, just so i have options, im still really new to packaging

    Was just posting the same. Packaging to cater for the seller. Supermarket - bulk and cafes - 2-4 can pack
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