Apple Payments / Interest Free Payments - £31.50pm x 20 months (plus up front fee of £69) = £699 for iPhone 8
For anybody not looking to splash hundreds on a new iPhone in the one go - Apple offer an interest free payment programme (subject to loan approval via their partner Barclays). Prices start from £31.50 per month - for 20 months - for the IPhone 8 with a £69 upfront cost. Only available in store. Also check out the Apple Upgrade Programme - apple.com/uk/shop/iphone/iphone-upgrade-program. This includes Apple care and allows you to upgrade the phone 11 months into the repayment term to essentially start again with the new phone.