groceries.asda.com/cat…495
Asda has today confirmed it will launch the largest budget-friendly essentials range in the market to help millions of families fight rising living costs.
‘Just Essentials by Asda’ comprises of 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great value. Products will arrive in store from May onwards and will be rolled out across the summer.
The new range will span all key categories including fresh meat, fish and poultry, bakery, frozen and all cupboard staples, so that families can create their favourite meals, whatever their budget. It will also include more than 20 essential household and toiletry products including washing-up liquid, toilet roll, laundry powder, shampoo and conditioner.
Asda will stock the full range in all 581 food stores, as well as online, and will continue to sell Smart Price products until these are replaced by Just Essentials.
Asda has today confirmed it will launch the largest budget-friendly essentials range in the market to help millions of families fight rising living costs.
‘Just Essentials by Asda’ comprises of 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great value. Products will arrive in store from May onwards and will be rolled out across the summer.
The new range will span all key categories including fresh meat, fish and poultry, bakery, frozen and all cupboard staples, so that families can create their favourite meals, whatever their budget. It will also include more than 20 essential household and toiletry products including washing-up liquid, toilet roll, laundry powder, shampoo and conditioner.
Asda will stock the full range in all 581 food stores, as well as online, and will continue to sell Smart Price products until these are replaced by Just Essentials.
- New ‘Just Essentials by Asda’ value range launched to keep households running on a budget
- With 300 products ‘Just Essentials by Asda’ is the largest value range in the market
- Like-for-like sales in 2021 increased by 0.6% compared with previous year and by 4.3% on 2019
- Operating profit in 2021 grew by 42% to £693.1m, predominantly due to a reduction in Covid-related costs
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39 Comments
sorted byThe green/white Asda Price at least matched the company colours.
During the pandemic I did all my grocery shopping online. It used to really annoy my that I could not purchase anything from their 'smart price' range, these were only available in store. The next cheapest alternatives were often two or three times the price.
Other supermarkets were happy to sell me their basics range products and deliver them to my door. Just pure greed from Asda and I stopped shopping with them as a result. I believe they finally changed their policy after some negative publicity in the press about it.
Still think Tesco’s was as cheaper and better quality in general.
Asda is another one that seem to have a great flavour vacuum that sucks all the flavour out of there own brand stuff, they introduce so many interesting sounding flavours and products, but when you buy it, it’s bland as hell, much like Morrisons. I don’t know what is up.
Get the asda items that are the same or cheaper because you can combine with asda rewards and pay with a gift card bought with air time rewards.
On a Thursday I buy items from sainsburys when have extra nectar points. These are products which are as cheap as the asda range such cooking bacon, chopped tomatoes and baked beans.
Then check out other offers at other stores.
Possibly you might want a lidl fruit and veg box. Also use freebie food apps.
You cannot expect 1 store to save you money on every thing.
But, because of heavy marketing we have become a lazy-cook society, which has bought-into rubbish quick foods for convenience. Now, because we are encouraged - as folk without chefs at home - we value our time more than our health... Not realising spending more time PROTECTING our health buys us more time to enjoy our lives (edited)