Asda has today confirmed it will launch the largest budget-friendly essentials range in the market to help millions of families fight rising living costs.
‘Just Essentials by Asda’ comprises of 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great value. Products will arrive in store from May onwards and will be rolled out across the summer.
The new range will span all key categories including fresh meat, fish and poultry, bakery, frozen and all cupboard staples, so that families can create their favourite meals, whatever their budget. It will also include more than 20 essential household and toiletry products including washing-up liquid, toilet roll, laundry powder, shampoo and conditioner.
Asda will stock the full range in all 581 food stores, as well as online, and will continue to sell Smart Price products until these are replaced by Just Essentials.
- New ‘Just Essentials by Asda’ value range launched to keep households running on a budget
- With 300 products ‘Just Essentials by Asda’ is the largest value range in the market
- Like-for-like sales in 2021 increased by 0.6% compared with previous year and by 4.3% on 2019
- Operating profit in 2021 grew by 42% to £693.1m, predominantly due to a reduction in Covid-related costs