asda to enter pre owned games market?

Banned
A couple of weeks ago some news crept out from Asdas Music, Video and Games Conference 2009, unfortunately it was either an internal affair or my invite was stuck in the post so Im only just catching up on the olds news that Asda is to significantly ramp up its presence in the gaming sector and is definitely making moves to enter the pre-owned market.

Whilst the news that you can trade in your copy of Terminator: Salvation or Damnation at the same time as picking up a can of beans and a loaf of bread isnt actually earth shattering, it could have far reaching effects for the retailing of games. At the conference Asda have announced plans to extend shelf space, sell gift cards, and roll-out another 45 special game store concepts before the end of the year. Asdas category director Fergal Gara said If we want to be a serious player in this market, pre-owned is definitely an area we have to watch.

The news that Asda is strengthening its position as a serious gaming retailer follows on from the news that they have recruited of some of the top bods from GameStation, whos head office has been disbanded as its integration with GAME gathers pace.

Could we be on the cusp of a price war in the pre-owned market as Asda look to gain market share by paying more than GAME, Blockbuster, HMV and the rest? In order to sell pre-owned games they need to buy them first, right? well whos going to trade-in there if they dont pay more than the others so good times could be coming to customers who tend to regularly trade games.

Although Asda most likely have GAME & HMV in their sights it will probably be the much beleaguered independent retailer who suffers the most from any price war between multi-million pound international companies, and if supermarkets past actions in markets they move in to are anything to go buy then we can expect short term benefits as customers, until they take enough market share to control the market.

Source: MCV

11 Comments

interesting article m8-this hasnt been told to staff at my store yet-never heard any of this. since our games return policy basically allows you to play a game and then return it without question for a full refund(which many people do) I think this is destined to fail.

Original Poster Banned

barky;5951952

interesting article m8-this hasnt been told to staff at my store … interesting article m8-this hasnt been told to staff at my store yet-never heard any of this. since our games return policy basically allows you to play a game and then return it without question for a full refund(which many people do) I think this is destined to fail.



not been told either will enquire tomorro

whats ur store?

hncb0809;5951989

not been told either will enquire tomorrowhats ur store?



newton mearns m8-glasgow store.

Original Poster Banned

barky;5952015

newton mearns m8-glasgow store.



govan

How will Asda be able to tell the difference between their new and pre owned stock >?

I can't . Judging from the past games I have bought in their stores.

Banned

how long do you get to return games to asda :thumbsup:

Banned

GMN360;5952059

how long do you get to return games to asda :thumbsup:



sameday next day

hncb0809;5952046

govan




big store-nice people-went on a team building thing with some of em last year and had a ball!

dj_urban;5952081

sameday next day



or a month later,or 2 months later-seems not to matter anymore-the new policy is utterly mad.

we just took back a psp game(our store dont even sell them),bought 5 months ago at a different store!

Banned

barky;5952112

or a month later,or 2 months later-seems not to matter anymore-the new … or a month later,or 2 months later-seems not to matter anymore-the new policy is utterly mad.we just took back a psp game(our store dont even sell them),bought 5 months ago at a different store!



SERIOUSLY:w00t: never heard of that before, policy is mad

I'm not sure how this would work. They'd have to leave new stuff off the shelves to stick the used stock in. I have lots of ps2 games in my cupboard, would they take these
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